Tourism Exchange Australia TXA

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Tourism Exchange Australia TXA Tourism Exchange Australia (TXA) is the official booking exchange of the Australian tourism industry

13/10/2026

What’s one change you could make today to help more travellers find your business? 👀

TXA co-founder Stephen Wells has a simple starting point: take a fresh look at your website content.

Travellers are increasingly using AI-powered search to ask specific questions about where to stay, what to do and where to go. Your website needs to answer those questions clearly, with accurate, up-to-date information that AI search tools can understand and draw on.

Start with three things:
✔️ Review your website copy and make sure it answers the questions travellers are asking.
✔️ Keep your information current and accurate.
✔️ Make your website the single source of truth for your business.

Small changes to your content could make a real difference to how travellers discover you.

And remember, being discoverable is just the beginning. Make sure your availability and rates are up to date and connected across your own website and the channels where travellers are searching.

Be clear. Be current. Be bookable. Be connected.

Find out how TXA can help your tourism business get connected. Link in bio.

08/10/2026

All the colours of the rainbow 🌈 🇦🇺

06/10/2026

Google search has changed. Have your descriptions kept up? 👀

Travellers are searching in more natural, specific ways, including questions and things to do in particular locations.

So make sure your content clearly tells Google what you offer and where you’re located.

Not sure where to start? TXA can help.

👉 Get in touch via the link in bio.

The way customers see your price at checkout is changing.From 1 October, businesses will no longer be able to add a sepa...
29/09/2026

The way customers see your price at checkout is changing.

From 1 October, businesses will no longer be able to add a separate surcharge for Visa, Mastercard, American Express and Eftpos prepaid or debit payments.

For tourism operators, that means it’s worth looking beyond the surcharge itself and reviewing your pricing, margins and booking journey.

Because travellers want to know what they’re paying before they hit “Book”. No unexpected costs. No last-minute surprises. Just a clear path from search to payment.

Swipe through for what you need to know, then head to the TXA blog for the full details: https://www.txa.com.au/charging-card-surcharges-to-customers-is-ending-heres-what-tourism-businesses-should-do/

27/09/2026

Happy World Tourism Day! 🌏

This year’s theme looks at how AI can help shape a smarter, more inclusive and sustainable future for tourism.

And the way travellers discover and book is already changing.

For years, the journey has been fairly predictable: search, compare, choose, book.

AI is changing that.

It can understand what a traveller is looking for, personalise the experience and help shape the options they see. Which means tourism businesses need to think about whether their product has the information AI needs to find, understand and ultimately present it to the right traveller.

As TXA co-founder Shane Crockett explains in this video, you don’t need to be a tech genius to be part of this shift.

You need to make sure your information is current, your availability is live and your product is bookable.

That’s where the right technology can help.

The question for tourism businesses is no longer just: “Can travellers find me?”

It’s: “Will AI find me when they’re ready to book?”

🎥 Hear from Shane on what the changing travel landscape means for Australian tourism businesses.

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