23/09/2026
Half the labels in retail stores and e-commerce websites are just pure marketing, not product disclosure.
We can't help noticing this.
Products and gadgets that are potentially unsafe are being sold to consumers who have no idea what they're made of.
Most don't disclose that they're plastic or synthetic, some do only through the fine print at the back...
Instead, they lead with marketing jargon:
"Anti-bacterial protection"
"Microwave safe"
"BPA free"
‘Stone look”
“Feel safe”
“Cosy fleece”
What they hide:
→ Microplastics that shed from synthetic fibres, coatings and surfaces that we (adults, children and babies) can inhale, swallow and absorb. And that’s linked to many health risks.
That's not just a consumer problem. It's a supply chain problem, and it's yours if your brand is on the box.
So, at I'm Plastic Free we just launched a product safety online course to help businesses future-proof their supply chain, to understand the hazard, identify which products and materials are at risk, and apply proven strategies to reduce it.
It wouldn't exist without Gail Greatorex, a product safety expert with 25 years of leading product safety at the ACCC.
We firmly believe that it's time to turn a hidden risk into a competitive advantage, before regulators make their move.
Do you know what's in your supply chain, or do you rely only on what your suppliers tell you? Tell us how you verify it.
Curious about this course?
Comment "B2B course" to receive the link in your inbox.