10/14/2026
New look. Improved formula. Same PRIME quality you know and love.
Meet the NEW and IMPROVED PRIME Texture Spray!
Your go-to styling essential for effortless texture, added volume, and that perfectly undone look.
Whether you're creating beachy waves, adding movement, or giving your style a little extra personality, PRIME Texture Spray is ready to do its thing.
We've made it even better, and we can't wait for you to try it.
Have you gotten your hands on the new PRIME Texture Spray yet?
Shop PRIME online or at participating salons across Canada:
https://www.primehairbrand.com/shop