Shenzhen Int'l Licensing & Licensed Product Fair

Name: Shenzhen Int'l Licensing & Licensed Product Fair
Address: Shenzhen International Convention and Exhibition Center, Shenzhen, 518000, CN
Telephone: +85222309237

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Shenzhen Int'l Licensing & Licensed Product Fair

Licensing China will return in Apr 2027 in Shenzhen. Exhibitor applications are now open!

27/08/2026

【🎬 】
🎥 2027 𝗧𝗼𝘆 & 𝗛𝗼𝗯𝗯𝘆, 𝗕𝗮𝗯𝘆 & 𝗦𝘁𝗿𝗼𝗹𝗹𝗲𝗿 𝗮𝗻𝗱 𝗟𝗶𝗰𝗲𝗻𝘀𝗶𝗻𝗴 𝗖𝗵𝗶𝗻𝗮 𝘀𝗵𝗼𝘄 𝗱𝗮𝘁𝗲 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗱 🚀2027年展期正式公佈

Curious about what to expect? Catch a glimpse of the action in our 2026 recap video!
✨Mark your calendars! The upcoming 2027 edition of ToyHobbyChina, BabyStrollerChina, LicensingChina is gearing up on 31 March - 2 April 2026 at the Shenzhen World Exhibition & Convention Centre
✨In 2026, our show attracted 1,495 exhibitors and 77,031 trade visitors from all over the world on the 130,000sqm exhibition space.
✨Get ready to connect with top-tier global manufacturers, discover groundbreaking innovations, and explore our dedicated AI Toy Zone tailored for today’s fast-evolving market. Hit play and get ready for an even bigger showcase next year!

📢📢 𝐁𝐨𝐨𝐤 𝐲𝐨𝐮𝐫 𝐛𝐨𝐨𝐭𝐡 𝐧𝐨𝐰 𝐭𝐨 𝐞𝐧𝐣𝐨𝐲 𝐚 𝟏𝟎% 𝐞𝐚𝐫𝐥𝐲-𝐛𝐢𝐫𝐝 𝐝𝐢𝐬𝐜𝐨𝐮𝐧𝐭! 𝐎𝐟𝐟𝐞𝐫 𝐞𝐧𝐝𝐬 𝐨𝐧 𝟏𝟖 𝐃𝐞𝐜 𝟐𝟎𝟐𝟔.📢📢
🎉 Save the date!
📅 31 March - 2 April 2026
🔎 Learn more on en.chinatoyfair.com
📩 For exhibitor & visitor enquiries: [email protected]
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想先感受現場盛況？立即觀看精彩回顧影片！
✨準備好迎接新一屆的行業盛會了嗎？2027年的 #深圳玩具展 #深圳嬰童展 #深圳國際授權展將於2027年3月31日至4月2日將再次登陸深圳國際會展中心舉行
✨2026年我們的展會吸引了來自全球1,495名參展商和77,031名觀眾，展覽面積達130,000平方米。
✨探索全球優質製造商與前沿創新產品，現場更設有最新「AI智能玩具展區」，精準對接蓬勃發展的市場機遇。立即觀看影片，鎖定明年精彩亮點！
📢📢 於2026年12月18日之前報名及支付展位費全數，可享有獨家9折早鳥優惠! 📢📢
🎉 2027約定你
📅 2027年3月31日至4月2日
🔎 關於展會：hk.chinatoyfair.com
📩 參展商及觀眾查詢： [email protected]
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21/08/2026

【📢 】

🚂Are you planning to visit , 🧸 and ©️ ?
We will be back on 31 𝗠𝗮𝗿𝗰𝗵 – 2 𝗔𝗽𝗿𝗶𝗹 2027!

𝙀𝙣𝙟𝙤𝙮 10% 𝙚𝙖𝙧𝙡𝙮 𝙗𝙞𝙧𝙙 𝙙𝙞𝙨𝙘𝙤𝙪𝙣𝙩 𝙗𝙮 𝙢𝙖𝙠𝙞𝙣𝙜 𝙛𝙪𝙡𝙡 𝙥𝙖𝙮𝙢𝙚𝙣𝙩 𝙤𝙣 𝙤𝙧 𝙗𝙚𝙛𝙤𝙧𝙚 18 𝘿𝙚𝙘 2026.

🎉Save the date for 2027 fairs!
With countless new products and buyers awaiting you, don’t miss the chance to visit this premier sourcing event.

深圳国际玩具及潮玩展，深圳国际童车及母婴童用品展，以及深圳国际授权展将于明年2027年3月31 – 4月2日举行。

於2026年12月18日之前報名及支付展位費全數，可享有獨家9折早鳥優惠!

🎉2027約定你

海量新品与无数买家将齐聚一堂，万勿错过这场业界盛会。
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𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐟𝐨𝐫 𝟐𝟎𝟐𝟕 𝐟𝐚𝐢𝐫 𝐧𝐞𝐰𝐬:
关注我们获取最新展会消息：
en.chinatoyfair.com
en.chinababyfair.com
licensing-china.com
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21/08/2026

【🌟 】

🌍Major IP milestone: ABG Acquires Care Bears! 🫠

Authentic Brands Groups (ABG) has officially agreed to acquire the complete IP of the 45-year-old iconic franchise, Care Bears.

📈Global brand management giant Authentic Brands Group (ABG) announced on June 30 the acquisition of complete intellectual property of the 45-year-old classic evergreen IP, Care Bears, from IVEST Consumer Partners and Cloverlay. The transaction is scheduled to finish in the third quarter of 2026.

🖐 As ABG’s very first venture into cartoon character IP, this landmark acquisition brings a powerhouse with over $12 billion in lifetime retail sales and 500+ global licensing partners into ABG’s massive $320 billion brand ecosystem. ⭐

𝐁𝐨𝐨𝐤 𝐲𝐨𝐮𝐫 𝐛𝐨𝐨𝐭𝐡 𝐧𝐨𝐰 𝐭𝐨 𝐞𝐧𝐣𝐨𝐲 𝐚 𝟏𝟎% 𝐞𝐚𝐫𝐥𝐲-𝐛𝐢𝐫𝐝 𝐝𝐢𝐬𝐜𝐨𝐮𝐧𝐭! 𝐎𝐟𝐟𝐞𝐫 𝐞𝐧𝐝𝐬 𝐨𝐧 𝟏𝟖 𝐃𝐞𝐜 𝟐𝟎𝟐𝟔.
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📅31 Mar – 2 Apr 2027
📍 Shenzhen World Exhibition & Convention Centre
🔗 en.chinababyfair.com
📩Enquiries: [email protected]
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17/08/2026

【📺 】

👜 The Trend Revival of Bag Charms and Keychains: From Hermès to Labubu

Micro-accessories are taking over backpacks, handbags, and even pet collars as consumers use them to showcase their unique fandom and personal style. According to Deep Market Insights, the global keychain market is projected to surge at an annual rate of 10.2%, growing from $2.4 billion in 2025 to $3.8 billion by 2030.

📢 IP Diversification: Leading brands like Pop Mart and Miniso are successfully moving beyond traditional blind box models by pairing proprietary IPs with powerhouse licenses (such as Sanrio and My Little Pony), with Pop Mart's The Monsters series hitting $4.8 billion in global sales by mid-2025.

🔥 Commercial Strategy: From luxury fashion houses like Miu Miu to pet accessories brand Jiby, charms have become an essential tool for rapidly converting creative IP concepts into high-performing commercial assets. 📈

𝐁𝐨𝐨𝐤 𝐲𝐨𝐮𝐫 𝐛𝐨𝐨𝐭𝐡 𝐧𝐨𝐰 𝐭𝐨 𝐞𝐧𝐣𝐨𝐲 𝐚 𝟏𝟎% 𝐞𝐚𝐫𝐥𝐲-𝐛𝐢𝐫𝐝 𝐝𝐢𝐬𝐜𝐨𝐮𝐧𝐭! 𝐎𝐟𝐟𝐞𝐫 𝐞𝐧𝐝𝐬 𝐨𝐧 𝟏𝟖 𝐃𝐞𝐜 𝟐𝟎𝟐𝟔.
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🔎Learn more on licensing-china.com
📅31 Mar – 2 Apr 2027
📍Shenzhen World Exhibition & Convention Centre
📩[email protected]
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14/08/2026

【🌟 】

🌍 Navigating IP Protection in the Age of AI and UGC 🌐

📱 As fan-driven derivative creation shifts from traditional methods to AI-enabled generation within seconds, IP risk exposure has expanded significantly. 🎯

©️ With the UGC market projected to skyrocket from $7.1 billion to $32.6 billion by 2030, traditional "cease-and-desist" approaches are no longer enough. 📈

⚖️For instance, Hasbro's My Little Pony has over 3 million pieces of UGC on just a single fan site. Instead of fighting this tide, forward-thinking brands are pivoting from suppressing UGC to leveraging it—turning fan passion into compliant commercial assets through co-creation models. 🔐

⚔️ Experts note that beyond continuously deepening public education and internal review processes, it is essential to guide influencers and creators toward understanding the value of authentic certification. Major e-commerce platforms and communities are also actively collaborating to trace supply chains and harness AI tools, collectively meeting the new challenges of IP protection.. 🏹

𝐁𝐨𝐨𝐤 𝐲𝐨𝐮𝐫 𝐛𝐨𝐨𝐭𝐡 𝐧𝐨𝐰 𝐭𝐨 𝐞𝐧𝐣𝐨𝐲 𝐚 𝟏𝟎% 𝐞𝐚𝐫𝐥𝐲-𝐛𝐢𝐫𝐝 𝐝𝐢𝐬𝐜𝐨𝐮𝐧𝐭! 𝐎𝐟𝐟𝐞𝐫 𝐞𝐧𝐝𝐬 𝐨𝐧 𝟏𝟖 𝐃𝐞𝐜 𝟐𝟎𝟐𝟔.
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🔎Learn more on licensing-china.com
📅31 Mar – 2 Apr 2027
📍Shenzhen World Exhibition & Convention Centre
📩[email protected]
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06/08/2026

【⏳ 】

🌐 bring together industry newcomers and established leaders creates an inspiring environment for sourcing and collaboration.

🖥️Check out the comment from one of our licensing exhibitor, Mr. Lu Tengjiao at YUEWEN GOODS, to see how the fair benefits.

🤝Want to meet more global buyers and industry leaders? 👨🏻‍💼Join us in 2026 and expose to the thriving Chinese market!

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𝐁𝐨𝐨𝐤 𝐲𝐨𝐮𝐫 𝐛𝐨𝐨𝐭𝐡 𝐧𝐨𝐰 𝐭𝐨 𝐞𝐧𝐣𝐨𝐲 𝐚 𝟏𝟎% 𝐞𝐚𝐫𝐥𝐲-𝐛𝐢𝐫𝐝 𝐝𝐢𝐬𝐜𝐨𝐮𝐧𝐭! 𝐎𝐟𝐟𝐞𝐫 𝐞𝐧𝐝𝐬 𝐨𝐧 𝟏𝟖 𝐃𝐞𝐜 𝟐𝟎𝟐𝟔.
🔎Learn more on licensing-china.com
📅31 Mar – 2 Apr 2027
📍Shenzhen World Exhibition & Convention Centre
📩[email protected]
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03/08/2026

【📢 】

🚂 , 🧸 and ©️ will be back on 31 March – 2 April 2027!
Save the date for 2027 fairs!

With numerous new products and buyers awaits, don’t miss the chance to visit this premier sourcing event.

深圳国际玩具及潮玩展，深圳国际童车及母婴童用品展，以及深圳国际授权展将于明年2027年3月31 – 4月2日举行。

海量新品与无数买家将齐聚一堂，万勿错过这场业界盛会。

--------------------------
𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐟𝐨𝐫 𝟐𝟎𝟐𝟕 𝐟𝐚𝐢𝐫 𝐧𝐞𝐰𝐬:
关注我们获取最新展会消息：
en.chinatoyfair.com
en.chinababyfair.com
licensing-china.com
--------------------------

24/07/2026

【🌟 】

👉 The rise of Chinese trendy toy brands is demonstrated with Labubu, the best-known character from Pop Mart's The Monsters franchise, which makes history as the first Chinese original toy IP to appear at a FIFA World Cup opening ceremony, in front of a global audience.

⚽︎ Some commented, "The Chinese team didn't make it, but the Chinese IP showed up first."

💡 The IP collaboration highlighted the growing global cultural influence of Chinese trendy brands and their successful expansion into major international sporting events, Chinese analysts said.
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🔗 𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐟𝐨𝐫 𝟐𝟎𝟐𝟕 𝐟𝐚𝐢𝐫 𝐧𝐞𝐰𝐬:
🔎Learn more on en.chinatoyfair.com
📅The 3 fairs will return on 31 Mar - 2 Apr 2027
📌For exhibitor & visitor enquiries:
📩[email protected]
--------------------------

23/07/2026

【⏳ 】

🌐 was the first-ever licensing exhibition for People’s Education Press to provide IP and cultural & creative products. 🖥️Check out the comment from one of our licensing exhibitor, Mr Xu Zhenghui, Cultural and Creative Department Director at People’s Education Press., to see how the fair benefits.

🤝Want to meet more global buyers and industry leaders? 👨🏻‍💼Join us in 2027 and expose to the thriving Chinese market!
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🔗 𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐟𝐨𝐫 𝟐𝟎𝟐𝟕 𝐟𝐚𝐢𝐫 𝐧𝐞𝐰𝐬:
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🔎Learn more on licensing-china.com
📅The 3 fairs will return on 31 Mar - 2 Apr 2027
📌For exhibitor & visitor enquiries:
📩[email protected]
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20/07/2026

【📺 】

📈 Hasbro-licensed mobile game Monopoly Go!, developed by Scopely, recorded $168 million in revenue.📱

👾 The game currently generates approximately $12 million to $14 million in revenue per month. 🎮 Meanwhile, Hasbro's Wizards of the Coast division plans to launch two new games in 2027. 🤝

♟️” I think the benefit of digital games is that we are gradually moving out of the startup phase,” Goetter said. “Setting up a studio and building publishing capabilities requires significant costs. This will help us improve profitability after 2027.”

𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐟𝐨𝐫 𝟐𝟎𝟐𝟕 𝐟𝐚𝐢𝐫 𝐧𝐞𝐰𝐬:
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🔎Learn more on licensing-china.com
📅The 3 fairs will return in 31 Mar - 2 Apr 2027.
📌Exhibitor application is now available with early-bird discount!
📩[email protected]

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Address

Shenzhen International Convention And Exhibition Center
Shenzhen
518000

Telephone

+85222309237

Website

http://www.licensing-china.com/

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