Rob McFarland - Travel Writing

Rob McFarland - Travel Writing Are you a tourism operator, travel PR or aspiring writer? Check out my writing courses: www.robmcfarland.org Do you want to be a travel writer?

On this page you'll find tips, advice and courses for aspiring travel writers. In 2004 Rob McFarland was an IT consultant who had never been published. Now he’s one of Australia’s leading travel writers, with six awards including Travel Writer of the Year. He’s proof that you don’t need to have studied journalism or worked on a newspaper to break into travel writing. Travel Writing Workshops
Rob r

egularly runs two-day travel writing workshops in Sydney and Melbourne. Correspondence course
Prefer to study from home? Take the course by correspondence instead. It covers all the same material and has the added benefit that you can do it at your own pace from anywhere in the world. Story review
Looking for feedback on a story you’ve already written? Let Rob provide a detailed review of your piece. Results
Students have gone on to be published in the Sydney Morning Herald, The Australian, Sun-Herald, Sunday Telegraph, Herald Sun, Courier Mail, International Traveller, Get Lost, Get Up & Go, OUTthere, Destinations and Signature magazines. For more information, see http://robmcfarland.org/

Want to promote your tourism business?According to Tourism Research Australia, there are more than 350,000 tourism busin...
23/03/2026

Want to promote your tourism business?

According to Tourism Research Australia, there are more than 350,000 tourism businesses in Australia.

How can you stand out in such a crowded market? What can you do to differentiate yourself from all the other operators vying for the same customers?

Use the media.

Media coverage is by far the most powerful, compelling and cost-effective way to promote your business.

Introducing Australia’s only dedicated media relations course designed specifically for tourism operators.

This comprehensive, self-paced course provides practical, step-by-step guidance on how to successfully promote yourself through earned media.

Key features include:
• Expert insights from leading travel editors, journalists and content creators
• Real-world case studies from operators who’ve achieved significant commercial returns through media coverage
• Expert feedback from an award-winning travel writer (that's me!)

Delivered as a series of downloadable workbooks, the course can be completed from anywhere with no deadlines.

Cost: Limited-time launch offer $595 (discounted from $795)
Available now: https://robmcfarland.org/media-relations-course/

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