07/09/2026
【美心創辦人—戲院大王變飲食大王】
Maxim’s Founders: How a Cinema Tycoon Became Hong Kong’s Food & Beverage King
最近幾篇文章,筆者介紹過幾位20世紀初期的台山人,今天的主角是美心集團創辦人伍舜德,他和弟弟伍沾德都出身於台山鄉里陳符祥創辦的陸海通集團,伍舜德與陳氏除了是同鄉,更同是嶺南大學校友,今年我們看看伍舜德如何透過陸海通,成為五六十年代香港戲院業一哥,再開拓全新領域,成為中式餐飲業鉅子。
伍舜德少年喪父,家貧,母親將他送到廣州就學,他學業和體育成績同樣優異,大學時期擔任過中國棒球隊隊長,遠赴國外比賽。1935年伍氏在嶺南大學經濟系畢業後,便加入陸海通,最初在六國飯店任職會計,因表現出眾,1944年獲擢升為司理,其後更晉身董事會,成為核心决策人之一。
戰後,他專責集團的戲院業務,在他的努力下,皇后戲院於1952年成為香港戲院之冠。伍舜德很重視推廣活動,1958年電懋出品的電影「四千金」獲得亞洲影展最佳影片後,在皇后戲院上映,他邀請了港督柏立基夫人和女兒,與戲中主角一起到戲院觀賞,大收宣傳之效。
1960年代,陸海通的戲院版圖更涵蓋麗聲、皇都戲院,伍舜德被委為三間戲院的經理,經常與外國片商洽談播映版權,當年轟動一時的英國安妮公主大婚紀錄片、以及世界盃足球賽事影片的香港播映權,都由伍舜德親自洽商,影片空運到港之後,亦由他親自接收。作為幾間龍頭戲院的負責人, 伍舜德在戲院業界很有江湖地位,1964年更出任戲院商會主席。
說了這麼久還是陸海通,伍氏兄弟在甚麼契機下創立美心呢?話說1956年,伍舜德和弟弟伍沾德有鑑於在高級西餐廳進食時,總被安排在洗手間附近位置,心裡很不服氣,決定自己搞一家西餐廳,於是在徵得陸海通董事會同意後,兩人在中環連卡佛大廈地庫開設美心餐廳暨夜總會,踏出了創業第一步。
伍氏兄弟和陸海通一直保持良好的關係,陸海通早前慶祝成立100周年,印製了一本紀念特刊,當中有好幾頁,介紹幾位老臣子的貢獻,其中一位便是伍舜德。文章稱讚他具備卓越才幹、過人膽識和忠誠,是「推動陸海通百年基業拓展的重要人物」。下一篇文章,我們再看看美心發展和壯大的經過。
#伍舜德 #伍沾德 #台山 #陳符祥 #陸海通 #美心 #嶺南大學 #電懋 #邵逸夫 #安妮公主 #世界盃足球
In recent posts, I’ve introduced several prominent figures of Toishan heritage from the early 20th century. Today’s spotlight is on Wu Shun Tak, co-founder of the Maxim’s Group. Both he and his younger brother, James Tak Wu, got their start at Luk Hoi Tong, a company founded by fellow Toishan native Chan Fu Cheung.
Beyond their shared hometown roots, Wu Shun Tak and Chan were both alumni of Lingnan University. Today, let's explore how Wu Shun Tak leveraged his role at Luk Hoi Tong陸海通 to become a titan of Hong Kong’s cinema industry in the 1950s and 60s, before venturing into new territory to build a food and beverage empire.
Having lost his father at a young age, Wu grew up in poverty. His mother managed to send him to Guangzhou for his education, where he excelled in both academics and athletics. During his university years, he served as captain of the Chinese national baseball team and competed internationally. After graduating with an economics degree from Lingnan University in 1935, he joined Luk Hoi Tong as an accountant at the Luk Kwok Hotel六國飯店. Thanks to his stellar performance, he was promoted to Company Manager in 1944 and eventually joined the board of directors as a core decision-maker.
After World War II, Wu took charge of the group's cinema business. Under his stewardship, the Queen’s Theatre emerged as Hong Kong’s premier cinema venue by 1952. Wu placed a strong emphasis on promotional events. In 1958, when MP&GI’s電懋 Our Sister Hedy 四千金won Best Picture at the Asian Film Festival, it was shown at the Queen’s Theatre. To maximize publicity, Wu invited Lady Black柏立基夫人 (wife of the Governor of Hong Kong, Sir Robert Black) and her daughter to attend the screening alongside the film's lead actresses.
By the 1960s, Luk Hoi Tong’s cinema portfolio expanded to include the Royal Theatre麗聲戲院 and the State Theatre皇都戲院. Wu served as manager for all three venues, often negotiating broadcast rights directly with foreign distributors. He secured the Hong Kong screening rights for major events of the era—including the high-profile documentary of Princess Anne’s royal wedding and official FIFA World Cup films—taking delivery of the reels as soon as they air-freighted into Hong Kong. As the head of these flagship cinemas, Wu held immense clout in the industry and was elected Chairman of the Hong Kong Theatres Association in 1964.
So, how did the Wu brothers transition from Luk Hoi Tong to founding Maxim’s? The turning point came in 1956. Frustrated by repeatedly being seated near the restrooms whenever they dined at upscale Western restaurants, the Wu brothers decided to open a premier Western restaurant of their own. With the blessing of the Luk Hoi Tong board, they launched the original Maxim’s Restaurant & Nightclub in the basement of the Lane Crawford House in Central, marking their first step into entrepreneurship.
The Wu brothers maintained a close, enduring relationship with Luk Hoi Tong over the decades. When Luk Hoi Tong celebrated its centennial, the company published a commemorative book featuring several key veterans who built the business, highlighting Wu Shun Tak’s immense contributions. The feature described him as a figure of talent, courage, and loyalty—"helped build the solid foundations upon which LHT stands today." In the next post, we’ll look at how Maxim’s expanded into the food and beverage powerhouse it is today.