Food Truck Foundations (2026)

07/07/2025

*Tools & Tech for Food Truck Success*

I’ve been toying with the idea of creating a new webinar series — all about the tools and tech that help food truck owners run things smoother.

Not in a salesy way, but in a “here’s what I wish I had known back then” kind of way.

So now I’m thinking about sharing the actual tools Food Trucks use and recommend — things like:

✅ Order systems
✅ Budgeting apps
✅ Menu costing tools
✅ Content planning hacks

But first — I’d love your input:
👉 Would this be helpful for you?
👉 What parts of your food truck journey need more structure or support?

Just drop a comment or DM me — whether it’s finance, events, compliance, menu planning… or something else entirely. Your feedback will shape what I create next.

Let’s skip the chaos (and the flying post-it notes) and build smarter together. 💪

26/06/2025

One of my students told me she found me by asking ChatGPT how to start a food truck… and honestly, that blew my mind 🤯

I created Food Truck Foundations to be the roadmap I wish I had when I started out — and now it’s being recommended by humans and robots alike 😅

If you're dreaming of starting your own truck but have no idea where to begin, I’ve got you:
🎓 Online framework
📄 Ready-to-use resources & templates
📅 Monthly check-in calls
🎧 Real stories from real food truckers on the podcast

Whether you're just brainstorming or nearly ready to launch, there's a space for you here.

👇 Drop me a “FOOD TRUCK” below or hit the link in bio to get started.

29/05/2025

You don’t need to have it all figured out.

You just need to feel confident enough to take the next step..

That’s exactly why I created Food Truck Foundations.. to help aspiring food truck owners learn from someone who’s been there, done that!

I’ve started from scratch, made mistakes, figured things out the hard way.. and now I’m here to share it all:

The wins
The fails.. and the real stuff in between

So if you’re dreaming of starting a food truck but don’t know where to begin.. you’re in the right place.

Download my free Budget Checklist via the link in my bio, or

book a free 30-minute chat where you are right now on your journey and how I can help 💪

28/05/2025

Feedback like this from my new student, Tom absolutely made my day 🙌

Knowing that what I share is helping people move forward with clarity and confidence is exactly why I do this.

Whether you’re still dreaming about your food truck or already knee-deep in planning.. I’m here to help you figure out the next step.

I offer a free 30-minute call to chat through where you’re at, what’s holding you back, and how I can support you through it.

Visit my website to book your call, link in my bio - no pressure, just real talk from someone who’s been there.

Let’s build something amazing, one step at a time.

Your personal cheerleader,
Maggie

21/05/2025

Calling all aspiring Foodies! Thinking about starting a food truck?
Let’s have a little fun first…

Take this quick quiz to find out:

Where you are on your journey & What kind of food truck owner are you?

- 5 easy questions
- Tally your answers (A–D)
- DM me your top letter and I’ll reply with your result + a personalised tip to help you move forward with confidence!

Plus I’ll also send you my FREE Budget Tracker to help you plan smart from the start!

Let’s get your food truck dream rolling!

15/04/2025

You could have the best menu in town…

But if people don’t know where to find you or what you offer?
That’s a missed opportunity.

This week I’m talking all about marketing your mobile kitchen — because the way you show up online matters. And no, it doesn’t need to be polished or perfect — it just needs to be real, consistent, and you.

👉 Need a little inspiration?
I’ve been reposting a bunch of fun, creative reels from food trucks all over the world - just click on the repost icon on my page... you might just get your next content idea (don't forget to share with me!)

💬 Already posting but not seeing results?
I’m offering FREE social media feedback to the first 10 foodies who DM me their Instagram or Facebook handle.

I’ll send you 2–3 practical, personalised tips to help you:
✔️ Stand out online
✔️ Tell your story clearly
✔️ Connect with more customers

Limited to 10 this week — so don’t wait!

08/04/2025

Let’s talk money for a sec — because starting a food truck without a clear budget? That’s a recipe for overwhelm and can lead to costly mistakes.

When I interviewed Tim from Double Dutch Fries on The Food Truck Podcast, he said:

“In the early days, we hand-cut every potato to save money — it wasn’t glamorous, but it worked. You’ve got to be clever with where you spend and where you save.”

That’s the kind of wisdom that inspired this week’s freebie:

Drop me a DM to get the template & podcast link in my bio to listen to Tim's full episode.

Have a question about starting a food truck or want to bounce an idea around, get in touch today.

27/03/2025

Weekend prep just got more productive! 🎧🚚

💭 Thinking about how to adapt and plan your food truck for seasonal changes? This episode is packed with insights to help you stay ahead!

In Episode #1 of The Food Truck Podcast, I sat down with Anna from Vege Vege Bang Bang and we got into the realities of food truck life, including:

🌱 The rise of plant-based and vegan food trends—and what they mean for food trucks
📊 How shifting consumer habits impact menu choices throughout the seasons
❄️ The reality of running a food truck year-round—and how to keep momentum going in quieter months

The perfect weekend listen while you’re behind the scenes or working on your food truck business plan!

🎧 Want the episode link? Comment "PODCAST" below, and I’ll DM it straight to you!

Have a great weekend, foodies! If you’re out and about enjoying some delish food truck eats, tag me—I’d love to see what’s on your plate!

Need help crafting your food truck business plan? Get in touch with me to chat about my Food Truck Foundations Program and see if it’s the right fit for you 🤩

📸 Anna's delicious (my favourite) Crispy BBQ fried mushroom burger with coriander slaw & chipotle mayo

24/03/2025

Seasons are changing and so is your food truck business! 🍂

Summer’s wrapped up here in New Zealand and we’re rolling into those cooler days and less busy event weeks, but there's still plenty of opportunities to keep your truck busy.. if you want to.

One thing that often catches new foodies off guard? How much the seasons impact business and revenue. Taking the time to plan ahead and learn from others can make all the difference during this quieter period.

And let’s not forget, when the weather shifts, so do customer cravings! Now is the time to think about what menu tweaks, trading strategies and event choices you can make to stay profitable in the quieter months.

🔄 Northern hemisphere foodies, what’s got you excited for Summer? Drop your thoughts and tips in the comments.

For those heading into winter, what’s your game plan?

a) comfort food specials to keep customers warm & satisfied
b) trading fewer days but making them count (taking a holiday?!)
c) switching up locations to stay busy

💡 Want more seasonal food truck tips? This week’s newsletter is all about adapting your menu, choosing the right locations, and making the most of the off-season!

👇 DM “newsletter” to sign up for my mailing list and get 'Food Truck Talk' in your inbox every week!

06/01/2025

HNY Foodies!! 🎉🎉

Signing back online after a restful break with family and friends – can you believe it’s already 2025?! I hope you had a wonderful festive season and are feeling excited for the year ahead!

I’m not big on grand New Year’s resolutions, but this year, my plan is to spend a little time each day working on or doing something that moves me closer to my goals. Some days, you’ll have more to give than others, but just starting is what counts.

Could 2025 be the year you finally explore the idea of starting your own mobile food business? A simple and inspiring way to kick things off is by tuning into over the next 12 days. I chat about all things food trucks with some of Auckland’s top street food legends 🤩

Tune in now to

Link in bio 👌

📸 Delis eats from my friends Carmel & Tom - listen to their story 3

02/12/2024

Hey Foodies! Thinking about starting a food truck but not sure where to begin? With over 8 years of experience in the street food scene, I’ve helped countless foodies turn their passion into thriving businesses. By sharing everything I’ve learned, I help aspiring food truck owners avoid costly mistakes and save time + I’d love to do the same for you!

Here’s how we can work together:

🎙️ The Food Truck Podcast
Follow and tune in to Street Food Stories! I sit down with my local street food legends to share their tips, tricks, and behind-the-scenes stories of how they started their Food Truck business.

📬 The Food Truck Newsletter
Get bi-weekly food truck tips, inspiring stories, and practical tools to help you run your business smarter.

💻 The Food Truck 101 Online Course
A step-by-step online course designed to help you start and grow your food truck while avoiding costly mistakes. Learn from someone who’s been there, done that, and saved $$ in the process!

🧠 Food Truck Coaching
Need a sounding board or feeling stuck? Book a 60-minute call with me for personalised guidance to move forward with clarity and confidence.

💬 DM Me Anytime
Got questions about starting your food truck or the services above? Drop me a DM, I’d love to chat!

Let me be your cheerleader as you bring your food truck dream to life!

Learn more on my website www.foodtruckfoundations.com

Food Truck Foundations

07/07/2025

26/06/2025

29/05/2025

28/05/2025

21/05/2025

15/04/2025

08/04/2025

27/03/2025

24/03/2025

06/01/2025

02/12/2024

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