Rural Rising Philippines

Rural Rising Philippines We dream of creating 100,000 debt-free and sustainable local farmers by 2030. Updated info on Rural Rising

WHAT IS RURI? No produce goes to waste.
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Rural Rising Philippines (RuRi) is a collective, non-profit grassroots effort to help distressed Filipino farmers get back on their feet and feed the nation with pride. It aims to do this by doing “Rescue Buys” in areas where there is an over-production of fruits and vegetables, and by paying the farmers above-farm gate prices. RuRi then distributes the rescued produce to its members at below-bags

akan prices. The farmers win and so do the consumers. All fruits and vegetables that are not claimed within 48 hours are automatically donated to hungry communities in the NCR and to various community pantries. We believe that when farmers are paid the right price, they have a chance at achieving rural prosperity; that by giving members access to fresh and cheap produce, they would share what they cannot consume to the needy or perhaps create a profitable reseller business; that by channeling all unclaimed or unsold produce to residents in economically depressed communities, their lives are sustained, their souls given hope. We do weekly Rescue Buys in towns and cities all over the country. RuRi operates a Vegetable Rescue Center in Baguio City, and two distribution hubs in the NCR. These are RuRi House in UP Village, Diliman, Quezon City and RuRi South in Alabang Town Center, Muntinlupa, and very soon in Bonifacio Global City (BGC). The conversations at RuRi are led by spouses Ace and Andie Estrada of Baguio City. RuRi currently has 34,000 members and 140,000 followers. You can send inquiries to [email protected]

RuRi is working to erect vegetable tramlines in Benguet, create a water and forest conservation project in Nueva Ecija, and establish community libraries in various farmer communities. It is also working to establish a processing and packaging facility for rescued produce, and the country’s first Rescue Kitchen. We welcome offers of help in whatever form it comes if it would help the farmers and create small but impactful change in the countryside. ONLINE INFO ON RURI:

Sagip-Saka: Rescuer of Distressed Farmers
https://vimeo.com/739529414

How RuRi Began:
https://vimeo.com/625271895

We receive a recognition:
https://youtu.be/6NBmn_cInW4

Farmers are pandemic front-liners:
https://vimeo.com/625274534

An Angel visits the farmers of Licab:
https://vimeo.com/627961587

Preserving amazing earth and vital water:
https://vimeo.com/625277165

Ito ang kanyang report:
https://www.facebook.com/aceestrada2/posts/10223177665573517

How it all began
https://vimeo.com/693378508

We call the truck Teddy:
https://vimeo.com/637509549


JOIN RURI:
Be a Founder Member: https://join.ruralrisingph.com/
Join Rural Rising group: https://web.facebook.com/groups/RuRiPh/

Blend with condensed milk and see what we mean. �HAVE YOU EVER HAD A CHESA MILKSHAKE? We found a very exotic tropical fr...
26/08/2026

Blend with condensed milk and see what we mean.
�HAVE YOU EVER HAD A CHESA MILKSHAKE? We found a very exotic tropical fruit this week, GIANT CHESA/TIESA. In other countries, this is called canistel or eggfruit. Bright orange flesh that tastes sweet and nutty, with a unique texture and flavor heavily compared to a hard-boiled egg yolk or sweet potato pie. These ones we found are rounder and bigger than anything we have every seen, and to us they taste like they have a little bit of maple syrup. We gave people a taste and they almost all are surprised how good they are. They taste even better when blended into milkshakes and smoothies, you’ll need only a spoonful of condensed milk.

FIND THE ORDER LINK IN THE COMMENTS SECTION BELOW.

Important Info:
1 Price — P499 for 3 kilos
2 Dispatch date — Available now

Other Ways to Buy Produce:
1 Buy from the RuRiClub online store
2 Buy from the RuRi store on the GCash App (FoodHub)
3 Buy personally from RuRi hubs in QC, Mandaluyong or Alabang
4 Order on the RuRi Viber Channel 0998 986 1130

RuRi Dispatch Hubs:
RURI PASAY — G/F Met Live Mall, EDSA Extension cor. Macapagal Blvd., Pasay City
Open Thursdays to Sundays, 11AM ~ 7PM

RURI QC — 79 Sgt. Esguerra Ave., West Triangle Homes Village, Diliman 1103, Quezon City
Open Thursdays to Sundays, 11AM ~ 7PM
�RURI MANDALUYONG — Avida Towers Centera Tower 1 Reliance, Cor Epifanio de los Santos Ave, Mandaluyong
Open Thursdays to Sundays, 11AM ~ 7PM

RURI ALABANG — Old Transport Terminal, Alabang Town Center, Theater Drive, Ayala Alabang, Muntinlupa
Open Thursdays to Sundays, 11AM ~ 7PM

Dispatch Expectations: We rescue produce from different provinces and at different dates, thus the dispatch dates and times vary. Please expect to do or book multiple pickups if you decide to support multiple Rescue Buy efforts.

Spoilage Policy: You must claim your produce within 48 hours of the dispatch date as indicated above or as announced in the Viber Channel. Fresh produce spoils quickly and in context of these Rescue Buys, it will be a tragedy to save produce from one place only to have it spoil in our hands. We shall donate all unclaimed produce it in your name to hungry communities and to animal rescue centers. Please understand that we shall neither entertain requests to replace your produce at a later date nor substitute it for another produce. For failure to claim your produce, your payment is essentially forfeited.

Privacy Policy: When you sign up to avail of this offer, you give us certain information voluntarily. This includes your name, email address, phone number, etc. If you buy something from Rural Rising Ph, we collect payment information, contact information and details of what you bought. If you link your Facebook account, we also get information from those accounts (such as your friends and contacts). The information we get from those services depends on your settings and their privacy policies, so please check what those are. We only collect the information you choose to give us, and we process it with your consent, to fulfill the purpose of your interaction with us. We don’t sell it to other parties.

Allergy Disclaimer: The produce will be delivered to you in the condition we receive them from our farmers. Occasionally we change the packaging, but that’s all we do. Members concerned about food allergies need to be aware of the risks. Handling raw produce could trigger certain types of allergies, thus extreme caution is advised. Rural Rising will not assume any liability for adverse reactions to raw produce handled or produce consumed.


And these are the Pure Purple Corn loaded on the truck and travelling now to RuRi. ONLY FOR TODAY. We just decided to do...
26/08/2026

And these are the Pure Purple Corn loaded on the truck and travelling now to RuRi.

ONLY FOR TODAY. We just decided to do a Purple Sale. The purple MANGOSTEENS and the pure PURPLE CORN are on sale. Pay only P499/3 kg for the Mangosteens and only P450/4 kg for the Pure Purple Corn.

Find the order links in the comments section below.


These are the Mangosteens at the airport, and these are the only boxes left. May available pa. Ready for dispatch or pic...
26/08/2026

These are the Mangosteens at the airport, and these are the only boxes left. May available pa. Ready for dispatch or pickup today.

Back read for context:
DO IT OFTEN ENOUGH, YOU START TO BELIEVE IT. So the MANGOSTEENS are at the airport already. They’ll be on the plane before the morning light and in Manila before mid-morning. They’re packed in banana boxes, that’s alright, and brought to the airport on a hired truck. Sourcing from Mindanao to help the farmers there is not getting easier but neither is it getting harder. We could not believe it possible a few years ago, but now we have people on the ground that we trust and a special arrangement with airlines.

Next week, we’ll do a RuRiPop in Cebu for a car company, and this time the produce will flow in reverse. Rescue Bought vegetables from Benguet will fly into Cebu, sold at just P99/kilo once they get there. A few years ago, we could not believe it possible but now we are doing it regularly. It is not easy but it is possible. We are showing our partners the way. RuRi-Cebu is becoming more and more possible to believe.


POSTCARD PERFECT PURE PURPLE PERUVIAN P**N. We would like to share these two postcard pictures by the talented Maria Hil...
26/08/2026

POSTCARD PERFECT PURE PURPLE PERUVIAN P**N. We would like to share these two postcard pictures by the talented Maria Hilda Yaneza. She does so much justice to the PURE PURPLE PERUVIAN CORN. The collage was taken by our own daughter Allyson. Some people call photos of this quality food p**n. So, the latest harvest of Pure Purple Peruvian Corn is coming today, August 26, 2026. Dispatch starts tomorrow.

Important Info:
1 Price — P499 for 3 kilos
2 Dispatch date — August 27, 2026

Other Ways to Buy Produce:
1 Buy from the RuRiClub online store
2 Buy from the RuRi store on the GCash App (FoodHub)
3 Buy personally from RuRi hubs in QC, Mandaluyong or Alabang
4 Order on the RuRi Viber Channel 0998 986 1130

RuRi Dispatch Hubs:
RURI PASAY — G/F Met Live Mall, EDSA Extension cor. Macapagal Blvd., Pasay City
Open Thursdays to Sundays, 11AM ~ 7PM

RURI QC — 79 Sgt. Esguerra Ave., West Triangle Homes Village, Diliman 1103, Quezon City
Open Thursdays to Sundays, 11AM ~ 7PM
�RURI MANDALUYONG — Avida Towers Centera Tower 1 Reliance, Cor Epifanio de los Santos Ave, Mandaluyong
Open Thursdays to Sundays, 11AM ~ 7PM

RURI ALABANG — Old Transport Terminal, Alabang Town Center, Theater Drive, Ayala Alabang, Muntinlupa
Open Thursdays to Sundays, 11AM ~ 7PM

Backread the story:
WE CAUGHT A UNICORN. This is RARE. This is SPECIAL. We finally have it months of waiting—PURE PURPLE PERUVIAN CORN. 100% purple and 100% ORGANIC. What a unicorn this is we’ve captured. We’ve been looking and asking around for months for a farmer who grows this extremely unique agricultural produce in the Philippines. We finally traced the rumours to a small farm in Nueva Vizcaya province. The reason we travelled there two months ago was to meet him in person and secure his commitment to give us his next harvest. Tomorrow the farmer and his family will bring in the purple harvest and in two days, we shall have purple corn at RuRi House. We cannot be happier if you lit fireworks in the sky and played Stevie Wonder exceedingly loud on the stereo.


The question was where to buy cheap veggies. The answer was to go to the RuRiPop tomorrow in BGC and Alabang.Back read f...
24/08/2026

The question was where to buy cheap veggies. The answer was to go to the RuRiPop tomorrow in BGC and Alabang.

Back read for context:
FRESH PICKS, REAL IMPACT. We’re taking the conversations, and the Rescue vegetables, indoors.This time our engagement is with AC MOBILITY. Three days of RURIPOP in two prime locations.

In BGC: The Isuzu Showroom, BGC, Lane O cor. 9th Ave, Bonifacio Global City

In ALABANG: The Isuzu Showroom Alabang, 1780 Alabang-Zapote Road, Corner Acacia Avenue, Alabang
�Today August 24, 2026 is only the first day. RuRiPops BGC and Alabang will continue for the next two days.
�Please support our supporters make real impact. “Let’s keep suporting our farmers”.

RURIPOP will also be in Pasig and Cebu, three days too. Do watch out for that!


FRESH PICKS, REAL IMPACT. We’re taking the conversations, and the Rescue vegetables, indoors.This time our engagement is...
24/08/2026

FRESH PICKS, REAL IMPACT. We’re taking the conversations, and the Rescue vegetables, indoors.This time our engagement is with AC MOBILITY. Three days of RURIPOP in two prime locations.

In BGC: The Isuzu Showroom, BGC, Lane O cor. 9th Ave, Bonifacio Global City

In ALABANG: The Isuzu Showroom Alabang, 1780 Alabang-Zapote Road, Corner Acacia Avenue, Alabang
�Today August 24, 2026 is only the first day. RuRiPops BGC and Alabang will continue for the next two days.
�Please support our supporters make real impact. “Let’s keep suporting our farmers”.

RURIPOP will also be in Pasig and Cebu, three days too. Do watch out for that!


24/08/2026

We welcome vloggers.

VLOG ANG MUNDO. There’s some very large BLACK ZAPOTES at RuRi. Pwedeng i-vlog. Came from halfway around the world on the Manila-Acapulco Galleon Trade. Grown to gigantic proportions in the Cordilleras and Ilocos. Famous forester and conservation influencer Ethan Hernandez was at RuRi and the first thing he picked up was this Zapote which was almost as large as his face.



https://web.facebook.com/share/p/1JsRVmsP6o/

WITH TIME TO SPARE TO WELCOME OUR FIRST APO. We managed to keep four hubs open and do a RuRiPop in The Observatory Manda...
24/08/2026

WITH TIME TO SPARE TO WELCOME OUR FIRST APO. We managed to keep four hubs open and do a RuRiPop in The Observatory Mandaluyong yesterday. (Congratulations, Federal Land NRE Global or FNG!). The vegetables from the Benguet Rescue Buys were allocated to five different sites or events, manned by one child each and ourselves. I was in Pasay, Andie was in QC, Allyson was in Mandaluyong, Ailah and Yo were on DTD. (Well done mga anak!)

It was crazy, but we had to make time, everyone wraps everything up at 6PM for the most important event yet: converge at the hospital to welcome the newest addition to our family, our first baby, Baby Ellie. She is all of two days old, the most beautiful thing, our very first apo. All the fatique washes away pala just like that, a lot of happiness and a little disbelief.


RURI PASAY IS OPEN TODAYMonday, August 24, 2026.RURI PASAY is fast shaping up to be a gathering place for members. It’s ...
24/08/2026

RURI PASAY IS OPEN TODAY
Monday, August 24, 2026.

RURI PASAY is fast shaping up to be a gathering place for members. It’s not a pop-up store, it’s more like a member’s hub. Strangers and families interact around the rescued vegetables. True the stories on the wall are interesting, but so are the people that come here.
�Open today. Come have a happy shopping-helping experience.

Address:
G/F Met Live Mall, EDSA Ext. cor, Macapagal Blvd., Pasay City

Pin:
Rural Rising Philippines - Pasay City

Address

Mandaluyong

Opening Hours

Monday 11am - 8am
Tuesday 11am - 8am
Wednesday 11am - 8am
Thursday 11am - 8am
Friday 11am - 8am
Saturday 11am - 8am
Sunday 11am - 8am

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