Promdi comes from the phrase "from the province" which was shortened to "promdi", a shortened and slang version of "from the". It originally has a negative connotation, referring to someone who grew up or came from the province
(See the definition of promdi in urban dictionary.com here - http://www.urbandictionary.com/define.php?term=promdi&utm_source=search-action)
But it's time to change that
. Its provinces are home to diverse cultures and peoples, not to mention an untapped source of world-class products. Our goal in Proudly Promdi is to change the way people think about products that are promdi through accessibility. We want to remove the stigma in Filipino consumers—and manufacturers—that promdi products aren’t good enough. We help locals with packaging and distribution and create a venue for consumers to take notice of these products. We also encourage locals to continue making their products and, maybe, help preserve a part of their culture and tradition. Regardless of which province you’re from, we all have our very own promdi products. I urge everyone to keep an eye out for local products you can be proud of. Let's all be proudly PROMDI!
