Zerek Innovation

Zerek Innovation Zerek Innovation seeks to create the perfect range of lures for every situation and application.

A tough bite calls for a proven lure, and the original Zerek Fish Trap came through with the first fish of the night for...
01/09/2026

A tough bite calls for a proven lure, and the original Zerek Fish Trap came through with the first fish of the night for Lemuel Li, producing a solid mulloway while being worked vertically in deeper water along the Brisbane River.

Available online:
https://www.zerek-inv.com/products/fish-trap-95mm

More than just a jighead — the INZEPTION Jighead is designed specifically around the ZEREK INZEPTION SERIES.The angled f...
28/08/2026

More than just a jighead — the INZEPTION Jighead is designed specifically around the ZEREK INZEPTION SERIES.

The angled front profile helps kick the lure into a darting action with every jerk, while the different jighead sizes are matched to their respective INZEPTION lure sizes for the right balance and presentation.

Need extra hook coverage? The additional bottom eyelet also allows you to add a stinger treble in less snaggy situations.

Keep a lookout for its launch soon!

Spotted a pair of Giant Snakehead cruising just below the surface and Man Foong Lee knew there was no need to push the l...
26/08/2026

Spotted a pair of Giant Snakehead cruising just below the surface and Man Foong Lee knew there was no need to push the lure down deep.

A well-placed cast with the ZEREK AWAKE 160 put the lure right in front of the pair. Keeping the retrieve slow allowed the lure to stay close to the surface, while its double-jointed body produced a natural wake and realistic side-to-side wobble that matched the depth the fish were holding at.

The ZEREK AWAKE 160 can also be worked faster as a shallow-diving swimbait, giving anglers the versatility to change the lure’s swimming depth and presentation simply by adjusting the retrieve speed.

Check it out online:
https://www.zerek-inv.com/products/awake

The new INZEPTION Series ZEREK Zig Minnow is already getting results!Josh Read put the 5" Zig Minnow to work in the Bris...
24/08/2026

The new INZEPTION Series ZEREK Zig Minnow is already getting results!

Josh Read put the 5" Zig Minnow to work in the Brisbane estuary and came away with two solid Mulloway and a Snapper, all falling to the new lure.

A cracking start for the new lure — and it’s only just getting started.

AFTA 2026 is in full swing, and ZEREK Innovation has brought a huge lineup of new releases to the show floor.Here’s what...
21/08/2026

AFTA 2026 is in full swing, and ZEREK Innovation has brought a huge lineup of new releases to the show floor.

Here’s what’s on display this year:

INZEPTION Series — Zig Minnow, Pulse Shad, Bolt Shrimp & Spiral Shad
FORGEFOAM Series — Reef Hunk 180F Chugger & Sleek Stick 200F
Live Mullet V2 5.5”
EXECUTE X4 Braid
EXECUTE X8 Braid
EXECUTE Shock Leader Fluorocarbon
EXECUTE Shock Leader Mono
HARLEQUIN Rod

Public Day is tomorrow, 22nd August 2026, at the Brisbane Convention & Exhibition Centre. Swing by Booth 195 to check out the new ZEREK Innovation lineup up close.

See you there!

COMING SOON.ZEREK HARLEQUIN RODS.
20/08/2026

COMING SOON.

ZEREK HARLEQUIN RODS.

19/08/2026

Next up in the INZEPTION Series is the ZEREK BOLT SHRIMP, a shrimp-profile soft plastic designed to deliver a natural and lifelike presentation with subtle movement that closely mimics a real shrimp in the water.

Built with ZEREK’s latest TPE material, its soft and responsive body is designed to imitate a fleeing shrimp darting backwards, creating a highly natural escape action in the water.

Available in three sizes — 2.0", 3.5" and 5.0" — the BOLT SHRIMP covers a wide range of fishing situations, from finesse presentations to targeting larger predators.

Whether worked with small hops, short lifts or a steady retrieve, the BOLT SHRIMP is built to stay responsive and convincing across different depths and applications.

See the BOLT SHRIMP up close at AFTA 2026, 20–22 August at the Brisbane Convention & Exhibition Centre.

18/08/2026

Joining the lineup of the INZEPTION Series is the ZEREK PULSE SHAD, a versatile paddle-tail soft plastic designed to produce a strong, consistent swimming action with plenty of vibration and water displacement. Its softer, more responsive TPE body allows the lure to move naturally through the water while retaining the toughness and durability ZEREK TPE lures are known for.

Designed to perform across a range of retrieve speeds and fishing situations, the ZEREK PULSE SHAD can be slow rolled, steadily retrieved or worked through different depths with confidence.

See the PULSE SHAD up close at AFTA 2026, 20–22 August at the Brisbane Convention & Exhibition Centre.

17/08/2026

Introducing the Zerek INZEPTION Series — a new generation of soft plastics created in collaboration with BAZ Fishing World Australia, built around fresh profiles, refined actions, and Zerek’s latest TPE material technology.

First in the lineup is the ZIG MINNOW, taking Zerek’s iconic ribbed body design into a new era. Built with a softer and more responsive TPE body, the Zig Minnow delivers natural movement while retaining the near-unbreakable durability Zerek TPE lures are known for.

Its sculpted ribs, recessed body sections, and dedicated weedless hook channel keep the lure moving naturally while improving hook exposure on the strike. Whether rolled, strolled, hopped, or glided, the Zig Minnow is built for live sonar strolling, shore-based casting, and offshore applications.

See it up close at AFTA 2026 this coming week at the Brisbane Convention & Exhibition Centre, from 20–22 August 2026.

16/08/2026

The original Live Mullet, evolved.

Introducing the Live Mullet V2 — retaining the lifelike swimming action of the original, now upgraded with a dedicated hook holder to keep the top treble securely in position, a free-run eyelet, and an additional chin eyelet for attaching optional sinking weights. Equipped with 4X anti-rust treble hooks, it comes ready to fish straight out of the pack.

See the Live Mullet V2 up close at the ZEREK stand during AFTA 2026 this coming week.

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