08/24/2026
Michael Alter, owner of the Chicago Sky is one of several early readers who received an advance reader’s copy of ‘The Basketball Economy.’
He recently shared his perspective, recognizing CBA’s approach to making the business of basketball accessible and easy to understand. We’re incredibly appreciative of his endorsement and his perspective on how the book registered with him as someone who has spent decades inside the business of basketball.
This marks a major shift for us as we prepare for the September 1 release. Soon, readers around the world will have an opportunity to interact with the ideas and context presented in the book—and engage in the kinds of conversations that early readers like Michael have already begun.
It’s an exciting time for the broader basketball community as the sport enters an increasingly intellectual phase—one where understanding the ecosystem around the game is becoming just as important as understanding the game itself.
The Basketball Economy was created as a resource for people from all walks of life connected to basketball: athletes, students, educators, coaches, executives, entrepreneurs, parents and professionals. A resource to return to during moments of transition, change and decision-making, whether navigating the academic, athletic or business side of the sport.
September 1 begins the next chapter. 📚🏀📊
Stay tuned as we share more endorsements, perspectives and contributions from our early readers.
