09/03/2017
It's that time again, time to begin planning your fall campaign. Internet marketing is not something you do once and done. You need to repeat a minimum of twice a year, until you have saturated your sales.
If you are not getting a response--at least 1% of buys for every email blast--you need to find out the problem. Don't automatically assume people dislike your film. It could be something as simple as an inappropriate subject header that has people identifying you as spam (well...I guess you are, sort of, though not that kind!) Perhaps your pitch letter is wordy or confusing, or maybe it's another problem. Preparation for a good marketing campaign takes time. It also may be that academia is not the place for you. Have some professors in your target market screened your film and reviewed it for you? Offer them a free copy in exchange.
And for more tips, see my article "Getting Your Film Ready For School", written for the IDA:
Courtesy of Judith Dancoff What are the keys to successfully selling your film to the academic market? The mistake too many documentary filmmakers make is to think of the process as simply a matter of buying e-mail lists; they are then disappointed when they don't make the sales they want.
