Los Angeles, CA (June 14, 2010) – Ball Up CEO Demetrius Spencer announced a distribution deal with Fox Sports Network (FSN) to launch the new “Ball Up Streetball Tour” franchise in 2010. FSN will broadcast 10 one-hour episodes in which the Ball Up streetball basketball team travels the globe. The series will culminate in an international All-Star Ball Up Game. Ball Up features the one-of-a-kind ex
citement of the world’s best streetball basketball icons playing a wide-open style of basketball characterized by acrobatic dunking, passing, and a technique of play that highlights the free-style athleticism of unique basketball performers. Since streetballers have begun touring, their performances have filled arenas throughout the world. The Ball Up Streetball Team includes many of the best-known streetball players worldwide, such as The Professor, Air Up There aka MR.720 (Sprite Slam Dunk Contest Winner), AO, Escalade, Bone Collector (Rucker Park Multi-year MVP), Special FX, Sik Wit It, Spinmaster, and more to come. The Ball Up players are NBA competitive, some of whom have already played with Division I colleges and/or the NBA, while others are on their way to team trials.
“Ball Up combines the authenticity of streetball, the family event excitement of the Harlem Globetrotters, and the outstanding athleticism of the NBA,” said Ball Up CEO Spencer. “We are thrilled to partner with Fox Sports Network to create a new basketball legacy with this franchise.”
