nothing.eco

🌍 Making plastic-free the default
🥤 Built-in-lid cups & paper straws that don’t suck
💡 Trusted by 4,000+ businesses
👇 Join the movement

02/28/2026

Wait for the drop.⁠
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Then watch it fold.⁠
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No plastic lid.⁠
No wax coating.⁠
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Three or four folds.⁠
A plastic-free cup with a built-in lid.⁠
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Here for now. Not forever.⁠
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12/06/2025

Microplastics are tiny pieces of plastic - sometimes visible, sometimes too small to see at all.⁠
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They’ve been found in our blood, livers, brains and even placentas. We don’t have all the answers yet, but we have enough evidence to be concerned.⁠
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The good news: we can reduce our exposure.⁠
Not by changing everything overnight but by making simple shifts over time - especially cutting back on single-use plastics.⁠
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Small changes make a difference.⁠
Start where you can.⁠
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11/30/2025

Meet the Nothing hot cup.⁠
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A cup with a lid built-in and a sip spout to drink from.⁠
One cup for hot or iced.⁠
Zero plastic. Zero bioplastic.⁠
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Here for now. Not forever.⁠
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11/25/2025

We started SOFi with one goal in mind - to make sustainability effortless. But over time, we realized that wasn’t enough.⁠
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If we wanted to shift an industry, the brand had to stand for more -⁠
to educate, to inspire and to make the sustainable choice the easy one.⁠
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Because sustainable products shouldn’t just be better for the planet.⁠
They should be better, period.⁠
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More functional.⁠
More innovative.⁠
More enjoyable to use.⁠
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But there was a problem:⁠
The language around sustainability stopped meaning what it used to.⁠
Compostable. Biodegradable. Eco-friendly.⁠
Terms that once signaled progress became hollow, overused and misunderstood.⁠
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We wanted something honest⁠.⁠
A name that reflects what our products actually do:⁠
disappear.⁠
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So we built our own language.⁠
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SOFi is now Nothing.⁠
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Here for now. Not forever.⁠
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06/06/2022

🤭 Did you know SOFi Straws are available at Walmart?

♻️ Stop on by your local Walmart to pick up everybody’s favorite straws this Summer.

03/03/2022

🏖️ Now that the weather is warming up, it's time to start planning all your Summer fun. Here are a few beach day necessities you definitely need to add to your list this year.

02/17/2022

👏🏻 Let's discuss...⁠⁠
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🏙️ In New York, city authorities have decided to implement vegan Fridays. Their aim is to teach students about environmental awareness.⁠⁠
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👇🏻 Should other schools follow in their footsteps or is this too far? Let us know your thoughts in the comments.

02/11/2022

👋🏻 You can’t start the weekend without a SOFi straw and coffee.

☕️ Drop your favorite coffee order in the comments.

🔗 Visit SOFIStraws.com to get everyone’s favorite paper straw.

02/08/2022

♻️ PHA AND PLA PLASTICS ♻️⁠⁠
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👉🏻 PHAs — or its sexier scientific name, polyhydroxyalkanoate — are bio-based plastics. They’ve been popularly adopted as a biodegradable option for consumer products and food and beverage companies.⁠⁠
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👉🏻 PLA, polylactic acid, is a polymer made from bio-based materials like cornstarch or sugarcane. It’s commonly used in anything from bottles to medical devices to 3D printing.⁠⁠
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👉🏻 While they’re improvements to petroleum-based plastic, studies have found PHA and PLA bioplastics are not the heroes they’re cracked up to be. ⁠⁠
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👉🏻 Bioplastics also often entail a carbon-intensive manufacturing process, cannot be effectively recycled among conventional plastics, and require significant land development for production.⁠⁠
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👉🏻 To effectively biodegrade, most bioplastics need high-temperature, industrial composting facilities. Consequently, many bioplastics are often piled up in landfills. If deprived of oxygen, bioplastics may release methane — a greenhouse gas at least 25 times more potent than carbon dioxide.⁠⁠
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