Efectyv

Efectyv Efectyv Digital is focused on strategy for two distinct markets: digital analytics end-users; and marketing strategy for technology companies.

Our goal is to remove digital analytics obstacles, allowing you to focus on understanding your customers and their behavior patterns on your digital properties. Developing a customized, targeted approach to your business needs, we map business needs to data, and data to insight. We’ve distilled our experience in digital analytics consulting and operations into a set of methods and best practices t

hat immediately improve the success of your web analytics deployment. We dedicate ourselves to working closely with you to ensure you engage more successfully with your customers. We work with your marketing team, your business team, your IT team and your developers to ensure that each and every party of the digital analytics effort leads to success. Marketing Strategy for Technology Companies
Accelerate Business Growth Through Impact Marketing

New product distribution models and new approaches to customer acquisition and engagement have changed the marketing landscape for every company. Efectyv delivers immediate business impact for technology companies by helping them leverage both traditional and emerging marketing best practices.

While digital analytics can uncover unparalleled insights for marketers, too often something goes wrong and sometimes te...
08/17/2015

While digital analytics can uncover unparalleled insights for marketers, too often something goes wrong and sometimes terribly wrong.

Many things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can battle them.

09/08/2014

These three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a whole.

08/27/2014

As Co-Founder and Director Emeritus of the Digital Analytics Association, Andrew Edwards is a leader in the rapidly evolving analytics and data landscape. From advice for inhouse analytics teams to predictions for 2015, Pointmarc recently had the opportunity to get his thoughts on all things analyti…

In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming...
06/30/2014

In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry.

http://www.clickz.com/clickz/column/2352610/light-a-candle-for-the-digital-marketer-in-an-age-of-privacy-confusion

In an age where privacy is more important than it has ever been, data collection, measurement and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry.

05/19/2014

Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, the benefit of data-collection can be summed up as a single concept: "insight."

05/08/2014

SEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right.

Address

New York, NY

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

(646) 524-7546

Website

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