Fernandez has been one of the primary movers in the Big Apple’s nightlife scene since the ‘80s, creating and producing some of the city’s definitive events and longest-running weekly parties. In the process, he’s helped launch DJs like Danny Tenaglia and Erick Morillo into international super-stardom. Fernandez’s parties range from barebones and music-centered (Be Yourself Fridays with Danny Tenag
lia, 1999-2004) to kitschy, crazy and over-the top (Asseteria Sundays, 2001-present). Anything’s possible at a Rob party: go-go girls riding mechanical bulls, six-foot drag divas dressed up as leprechauns, celebs rubbing shoulders with club kids. His collaboration with DJ Erick Morillo on the Subliminal Sessions event – which morphed from a sexy Thursday night soiree into Sunday morning after-hours bedlam – helped establish the DJ as NYC party powerhouse. Fernandez isn’t always behind the scenes: Local and national media outlets have recognized his creativity with coverage and awards. He was dubbed a “New Yorker to Watch” and “New Yorker of the Year” by Time Out and New York Magazine respectively; and took home “Best Party” honors from the Dancestar (two consecutive for Be Yourself) and the Club World Awards (three consecutive for Asseteria, three consecutive for dance.here.now), both international contests. Fernandez is currently the promotional director at Pacha, injecting the Ibizan brand with the type of New York attitude only he can provide. He himself has had every conceivable nightclub job, “from bar back on up,” and served as doorman at the legendary Sound Factory Bar for five years.
