06/13/2017
The information age has brought most everyone the ability to achieve the level of customization their daily life that no king could even imagine a few hundred years ago. We have dozens of options to choose from even in the smallest parts of our life – like getting a coffee or shopping for clothes. Everything is becoming more personalized and unique, because when it isn’t – we can always go somewhere else where we can get precisely what we want.
Because of this, modern customers are generally becoming more and more involved in the process of receiving their goods and services. The shipping industry is no exception. Any service provider knows that clients expect a personalized approach with close attention to their particular situation. And when just over a decade ago only those who were shipping large quantities of goods could afford to get this treatment, today you can expect it if you are trying to send a letter to your grandmother in Norway, let alone sending even a crate of goods to the other side of the world.
It’s a new and exciting time to live in if you’re a customer, but the challenge for the industry as a whole is obvious. We have to adapt to the new reality and address wide ranges of smaller, more personal requests. Here at SeaRates we’ve been thinking about this topic for a while and came out with a platform that incorporates as many details about a shipment into a quote request as possible without alienating anyone with huge forms or long calls. All we need to do afterwards is confirm the customer’s details and contact our agents to fulfill said request. It’s the best of both worlds – the customer gets treatment that is tailored to their specific needs and from the business side we get to divert our resources to fulfilling these needs efficiently. Creatively combining IT and logistics is our solution to most problems.
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