African Sales Company - ASCO

African Sales Company - ASCO Since 1937, African Sales Company has partnered with leading prestige brands across Africa. People, Entrepreneurship. Performance.

Through Distribution, Retail and Communication, we connect brands with consumers and drive sustainable growth. We are the preferred distributor for leading international fine fragrance and cosmetic brands in Southern and Sub-Saharan Africa, managing the entire go-to-market process as a strategic partner of choice in selective distribution. Our exclusive and selective distribution is amplified by a

much deeper understanding of our domestic markets, while a continual determination in maintaining the best network ensures our supply chain solutions extend only into the foremost department stores, perfumeries, pharmacy chains and independent retail outlets, where we maintain devoted relationships. To offer the unique solutions required for our clients and stakeholders, we are comprised three trading entities and two additional business interests. African Sales Company maintains our core business operations and represents the interests of Principal Suppliers in Southern Africa. African Sales Company – SSA develops our expansion further into Africa and represents the interests of Principal Suppliers in selected Sub-Saharan Africa markets. Vendome exclusively represents the interests of PCDO – Parfum Christian Dior Orient FZCO – in Southern Africa. Our Jiffy Steamer business represents the interests of the brand in Southern and Sub-Saharan Africa. Jiffy Steamer is the world’s leading steamer manufacturer, offering the finest clothing steamers, steaming products, and accessories. Decorware is a wholesale business supplying hand-selected décor and homeware goods, including metalware, room aromatics and decorative textiles, sourced specifically for the Southern Africa retail and hospitality industries.

🏁 THE WAIT IS OVER ,THE ANNUAL ASCO SALE IS BACK! 🏁Your biggest bargain hunt of the year starts NOW! 🔥Get ready for UP T...
04/09/2026

🏁 THE WAIT IS OVER ,THE ANNUAL ASCO SALE IS BACK! 🏁

Your biggest bargain hunt of the year starts NOW! 🔥

Get ready for UP TO 50% OFF at the Annual ASCO Sale, five days of incredible deals, unbeatable savings and serious shopping excitement, all at Kyalami Grand Prix Circuit!

📍 Kyalami Grand Prix Circuit
🗓️ Wed 23 – Sun 27 September

SHOPPING HOURS:
🏁 Wed – Fri: 08:00–17:00
🏁 Sat: 08:00–16:00
🏁 Sun: 08:00–13:00

So grab your bestie, rally the family and get ready to shop, save & score a bargain! 🛍️🔥

This is THE sale you’ve been waiting for. Don’t miss the flag drop! 🏁

Midrand SaleSeason BargainHunt SaveBig KyalamiSale

04/09/2026

Bringing the 1 Million World Tour to life fueled by music, energy and the iconic 1 Million EDT fragrance.

One unforgettable night. One iconic scent. A whole lot of Million energy.

02/09/2026

A new expression of Dior Beauty has found its home in the heart of Sandton.

Discover the new Dior Beauty boutique an immersive destination where fragrance, beauty and accessories arrive in SA first

A DAY OF CONNECTION, COLLABORATION & CELEBRATION.From standout experiences to real moments of connection, it was a celeb...
01/09/2026

A DAY OF CONNECTION, COLLABORATION & CELEBRATION.

From standout experiences to real moments of connection, it was a celebration of our people, our brands, and the culture that brings it all together.

A day well spent.

31/08/2026

LA BOMBA HAS ARRIVED.

Meet the new LA BOMBA by a bold, magnetic fragrance for the woman who commands attention without asking for it.

It has made its debut at Nelson Mandela Square, Sandton City. Step into the La Bomba experience

With our people, our performance and our entrepreneurial spirit at the heart of everything we do, this year’s Conference...
28/08/2026

With our people, our performance and our entrepreneurial spirit at the heart of everything we do, this year’s Conference set the tone for a week of shared ideas, real conversations and new possibilities.

Here’s to the conversations that move us forward.

27/08/2026

Innovation & people

Innovation doesn’t start with ideas, it starts with people. People who share, challenge, collaborate and act. That’s how we sell beauty better

ASCO, we believe that meaningful impact starts with people. 🤍Our One Heart initiative is a reminder of what can happen w...
25/07/2026

ASCO, we believe that meaningful impact starts with people. 🤍
Our One Heart initiative is a reminder of what can happen when colleagues, partners, and suppliers come together with a shared purpose.

Together, we donated 439 essential items to Hotel of Hope, including:
🧡 75 baby nutrition essentials
🧡 159 hygiene and everyday essentials
🧡 86 baby care essentials
🧡 119 educational and play items

Every donation, every helping hand, and every act of kindness contributed to creating a brighter future for the children and caregivers across four family homes.

To every ASCO colleague, partner, and supplier who made this possible thank you. Your generosity proves that no contribution is ever too small to make a lasting difference.

Because when we come together with One Heart, we change lives one heart at a time. 🧡

GivingBack HotelOfHope TogetherWeCan PurposeDriven OneHeartAtATime

Address

225 2nd Street, Corner 16th Road
Johannesburg
1685

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