The Deni World Record Ute Muster is a recurring two-day closed venue event which provides significant economic, strategic and social benefits to the Southern Riverina region of New South Wales. The initiative was conceived during one of Australia's worst droughts and the goal was to increase tourism to the local region as well as boost community spirit. The iconic event, having just accomplished its 22nd year, is played out on the largest flattest plains on earth. The Deni Ute Muster generates significant community pride in regional New South Wales and is renowned for showcasing the true values of rural Australia. It is recognised as one of Australia's premier rural events that encapsulates the diversity, tradition, and vibrancy of rural Australia. The core of the festival is the Guinness World Record Ute Count and Blue Singlet Count which see thousands of people from every capital city, town and corner of the land converge on Deniliquin to be a part of this unique event. The festival has two huge evening concerts which have featured national and international artists such as Keith Urban, Alan Jackson, Cold Chisel, John Williamson, Troy Cassar-Daley and many more. The day stage has been graced by hundreds of up and coming local musicians and is very popular with our patrons. The festival is about a lot more than music though, it is the only event in the country that celebrates everything Australian from the NSW Whipcracking Championships, Australian National Circle Work Championships, a Rodeo, and of course the iconic Ute Show N Shine. There are over 90 trade and catering sites to suit everyone's needs and loads of on-ground entertainment such as camel rides, a circus, a carnival corner, monster truck rides, firework displays and a myriad of other activities for all age groups. Each year Deniliquin's community build an "inland rural city" to host the 20,000 plus crowd for the sole purpose of celebrating all that is wonderful about our rural way of life.
