The tour operator NAAR was founded by Frédéric Naar in 1996, following a long family tradition dating back to 1931, the year his grandfather established a travel agency in Italy. NAAR's values combine a traditional tour-operating culture with a strong focus on the needs of its collaborators, travel agencies, and travelers, as well as a passion for technology and innovation. Today, more than 100 em
ployees spread across Italy, France, Germany, and Belgium, including around ten product managers and over 50 destination experts, work synergistically with travel agents to create the most beautiful itineraries and unforgettable travel experiences. Its goal is to provide a fast and efficient user experience from conception to booking and throughout the journey itself. Travel agents who wish can also easily create and book trips on the website. In nearly 30 years, NAAR has crafted over 130,000 tailor-made trips across all continents, offering unforgettable moments to more than 320,000 travelers.
