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Movified MOVIFIED is a platform tailored for the vibrant community of moving and storage enthusiasts.

Growth doesn’t always mean more trucks, more ad spend, and more overhead.On this Movified Mondays, Mark Hirschi sits dow...
10/19/2026

Growth doesn’t always mean more trucks, more ad spend, and more overhead.

On this Movified Mondays, Mark Hirschi sits down with Colton Jones, founder of Top Team Moving in Florida’s Space Coast, to talk about building a moving company with a strong foundation before chasing scale.

Colton shares how he went from flipping couches and buying his first box truck to building a business approaching its first $1 million year — while still operating with a lean fleet.

But one of the biggest takeaways is how Top Team approaches Realtors.

Instead of simply asking for referrals, Colton gives Realtor clients free moving boxes, co-brands boxes with brokerages, and has even built automation around new listings to make the referral process easier.

Mark and Colton get into:

How free boxes became a lead magnet
Building relationships with Realtors
Using AI and automation to stay in front of referral partners
Why Colton rents trucks instead of buying everything immediately
Learning from operators who are further ahead
Hiring A-player movers
Building culture around continuous improvement
And why strong foundations can matter more than fast growth

Colton’s approach is simple:

Build the right team.
Protect the quality.
Create relationships people remember.
Then scale.

Full Episode here:
Youtube: https://tinyurl.com/mw32u2ad
Spotify: https://tinyurl.com/yesx6cuf
Apple Podcasts: https://tinyurl.com/4vwbtjb6

🎙️ Movified Mondays
Hosted by Mark Hirschi

Guest:
Colton Jones — Founder, Top Team Moving

Recorded at the Moving Titan Retreat in Clearwater, Florida.

Stay Movified.

10/15/2026

Is your phone menu filtering spam—or frustrating customers? 👀

Travis Cole explains why call data matters before changing your routing.

Keep real callers moving toward a real person.

AI is changing the way moving companies handle calls, leads, customer service, and sales and the front office is startin...
10/14/2026

AI is changing the way moving companies handle calls, leads, customer service, and sales and the front office is starting to look very different.

On this Movified Wednesdays, Mark Hirschi and Steven Reed sit down with Tyler Jacobs and Vivian Tang from Avoca to break down how AI voice agents are being used by service businesses to answer calls, handle overflow and after-hours inquiries, gather customer information, integrate with existing systems, and help keep opportunities from slipping through the cracks.

The conversation goes beyond simply replacing voicemail.

Mark and Steven dig into:

How AI can support after-hours and overflow calls
What makes an AI voice experience feel natural
How Avoca can be customized around a company’s workflow
CRM and booking integrations
Tracking calls, revenue, and ROI
How moving companies can use AI without losing the human side of sales
Where AI “employees” could be heading next
And what the future of the moving-company front office may look like

The big question isn’t whether AI is coming.

It’s how moving companies use it to support their teams, respond faster, and make sure valuable leads don’t get missed.

🎙️ Movified Wednesdays
Hosted by Mark Hirschi
Co-hosted by Steven Reed

Guests:
Tyler Jacobs — Avoca
Vivian Tang — Avoca

Recorded at the Moving Titan Retreat in Clearwater, Florida.

Full Episode here:
Youtube: https://tinyurl.com/3h7p2wwr
Spotify: https://tinyurl.com/mrx639v6
Apple Podcasts: https://tinyurl.com/3wfhpra3

Stay Movified.

10/14/2026

Your ad dashboard is changing. Are you keeping up? đź‘€

Travis Cole breaks down the LSA transition he’s seeing.

Know where to find your campaigns—and check your spend.

10/13/2026

We’ll take care of you” won’t explain why you should win the job. 👀

Jim Stevens: show your process, explain the risks, and give your contact a case they can take to the decision-makers.

10/13/2026

Owners, this one might bruise the ego. đź‘€

Jim Stevens says the secret sauce is your crew.

They show up for your customers every day. Make sure the recognition shows up for them.

10/12/2026

You answered first. How fast did you send the estimate? đź‘€

Prabh Heer’s point: speed to lead needs speed to estimate.

Move fast on both.

Google just changed the rules — and moving companies need to pay attention.On this Movified Mondays, Mark Hirschi sits d...
10/12/2026

Google just changed the rules — and moving companies need to pay attention.

On this Movified Mondays, Mark Hirschi sits down with Travis Cole, COO of Rotate Digital, to break down the latest changes affecting Local Services Ads, Google Ads, search visibility, and the way movers should think about marketing heading into 2027.

One of the biggest changes: unanswered LSA calls that stay connected beyond the new threshold can now eat into your ad budget.

That means missed calls, slow response times, weak phone coverage, and poor sales processes are no longer just lost opportunities — they can become a marketing expense too.

Mark and Travis break down:

Why moving companies need to audit their LSA calls now
What the 20-second rule means for your sales team
How Local Services Ads are moving into Google Ads
Why YouTube is becoming a bigger part of search
Why reviews and third-party brand mentions matter more than ever
How AI is changing search, websites, and marketing
What movers should know about AI bots and vibe coding
And why paid advertising is becoming harder to get right

The bigger message is simple:

Google keeps changing.

Your marketing strategy, sales process, and technology stack have to change with it.

If you’re spending money on Google, LSA, SEO, or paid ads, this is an episode you don’t want to ignore.

Full Episode here:
Youtube: https://tinyurl.com/3wcspdux

🎙️ Movified Mondays
Hosted by Mark Hirschi

Guest:
Travis Cole — COO, Rotate Digital

Stay Movified.

10/12/2026

Growing through word of mouth? There could be more on the table.

Prabh Heer: buy leads when you can afford them. Test the channel. Validate the sales process.

Keep funding what works.

Commercial moving is not residential moving with more desks.In the first episode of MOVIFIED², Mark Hirschi and Jim Stev...
10/10/2026

Commercial moving is not residential moving with more desks.

In the first episode of MOVIFIED², Mark Hirschi and Jim Stevens break down what commercial moving actually requires before a moving company starts chasing office moves, FF&E, installations, warehouses, medical facilities, decommissions, and larger commercial projects.

The biggest difference?

Commercial clients are not simply paying you to move furniture.

They are paying for continuity, confidence, risk reduction, and a successful outcome.

Full Episode here:
Youtube: https://tinyurl.com/5xded6us
Spotify: https://tinyurl.com/ftyhmym8
Apple Podcasts: https://tinyurl.com/4mnvwwtw

Mark and Jim cover:

Why basic office moves are often the best place to start
How commercial sales and operations differ from residential
Why communication and pre-project planning matter so much
How downtime, property management, logistics, and multiple stakeholders change the job
Why crews need a commercial-specific playbook
The danger of saying yes before your company is ready
And how to know when you are stretching your team versus putting the company at risk

The homework is simple:

Break commercial work into three categories:

What your team can safely handle today.
What you could handle with better training and preparation.
And what you are simply not ready for yet.

If a business had to shut down Friday night and be fully operational Monday morning, would your company be ready — or would you be gambling?

Welcome to MOVIFIED².

Hosted by Mark Hirschi
Co-hosted by Jim Stevens

New episodes twice a month on Thursdays.

Stay Movified.

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