Freitag
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- Freitag
R.I.P.s (Recycled Individual Products) since 1993. Available on www.freitag.ch
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Zürich
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FREITAG products are made from original recycled materials – used truck tarps, used car seat belts, air bags and bicycle inner tubes. Because the materials are tough, the products are too. Because we’re Swiss, our quality standards are too. And because it is made from an original piece of tarp, every single FREITAG product has its own, individual design.
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Our Story
It was 1993 when Markus and Daniel Freitag, both brothers and graphic designers, were in need of a bag. Zürich locals ride bikes. And they get rained on a lot. So the Freitag Bros. wanted a functional, tough, and water-resistant bag to carry their designs. Inspired by the colorful traffic on the highway extension in front of their apartment, they sewed together a messenger bag from an old truck tarp, took seat belts for straps and used a spare bicycle inner tube to keep the edges from fraying. Quite unintentionally, the brothers landed a hit. Today FREITAG products are sold and copied all around the globe. In 2014, they gave themselves a new raw material on which to flex their creative muscles: F-ABRIC. Their rugged, completely compostable textiles are based on vegetable fibers produced using a minimum of resources within an area of 2500 kilometers from the factory.
