SMARTour

SMARTour Smart Tourism: The joint future of Pannonian region

Project ID: HUSRB/23R/22/004

This project aims to transform tourism in the Pannonian region through a Smart Tourism Platform that leverages technology, innovation, and sustainability. By integrating digital tools and AI, the project enhances the visibility and accessibility of cultural and natural assets while supporting eco-friendly tourism. The platform offers personalized, inclusive tourist experiences, while digital signa

ge and a SMART HUB support real-time information and public engagement. Capacity-building for tourism professionals will foster long-term sustainability, improve service quality, and boost the region’s competitiveness in the global tourism market. Lead Partner:
Provincial Secretariat for Economy and Tourism (RS)
Other Partners:
P1: DKMT Danube - Kris - Mures - Tisa Euroregional Development Agency - Nonprofit Public Benefit Limited (HU)
P2: University of Novi Sad, Faculty of Economics in Subotica (RS)

Start Date: 01 August 2024
End Date: 31 July 2026

Total Project Budget: EUR 1 323 041.00
EU Contribution (IPA): EUR 1 124 584.85

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12/05/2026



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https://hungary-serbia.eu/projects/smartour
https://ec.europa.eu/.../products.../w/ddn-20250402-1

https://errin.eu/news/european-commission-launches-2026-competitions-smart-and-sustainable-tourism

The European Commission has opened applications for two prestigious tourism competitions: European Capital of Smart Tourism 2026 and European Green Pioneer of Smart Tourism 2026. These initiatives recognise cities across Europe that implement innovative, digital, accessible and sustainable tourism p...

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