02/06/2026
There's a version of a Paris brasserie that exists primarily to be photographed. Flowers at the entrance, a terrace with good lighting, a menu that doesn't embarrass but doesn't surprise. You know the one. You've seen 200 photos of it without knowing it's 200 different places.
La Favorite was doing this before most of them. The cherry blossom branches, the pink neon, the corner position on Rue de Rivoli where the building turns and the whole thing becomes a set. They understood early that the exterior of a restaurant is content before the food gets involved. Fine.
What's different now is that they seem to have gotten tired of only being beautiful. The kitchen is more serious than it used to be. The service has a point of view. You go for the flowers and then you actually eat something and think: oh, they actually care about this.
That pivot is hard to pull off. Most places that built on Instagram aesthetics stayed there, because the customers who found them through photos keep coming for photos. La Favorite appears to be trying to be both things at once.
Local tip: The Marais has no shortage of beautiful terraces, but if you want to avoid the full tourist circuit, Rue Saint-Paul (one block east of La Favorite, parallel to Rue de Rivoli) runs through a quieter stretch of the 4th with independent galleries, a few good wine bars, and almost no one from a tour group. Worth a walk before or after dinner.