Swapcard

25/07/2023

8 things you should do when repurposing your event content 👇

Dos for Repurposing Content:

✅ Focus on evergreen, trendy, and top-performing content
✅ Identify your target channels
✅ Repurpose with purpose
✅ Customize as you repurpose
✅ Optimize for SEO
✅ Harness the power of data
✅ Leverage user-generated content
✅ Use AI to speed things up

Want a list of mistakes to avoid when repurposing event content?

Read the full article here

Increase your event content shelf life through actionable content repurposing tips! Follow these dos and don'ts for maximum content impact.

30/06/2023

🔮We don’t have a crystal ball, but we have the next best thing, expo experts Marsha Flanagan from International Association of Exhibitions & Events - IAEE, and Elizabeth George from HIMSS.

They joined us in a recent edition of Expo Experts Explain to talk all things content creation in the trade show world.

👉Read the summary article here: https://hubs.ly/Q01Wk5bZ0

29/06/2023

Delivering a comprehensive data-led experience to over 28,000 Game Developers Conference - GDC attendees. 🎮

The premier event for the gaming industry hosted by Informa Tech returned in 2023 to overwhelming success. 🎉

Our collaborative relationship with organizers helped them gain a clear understanding with a mobile app that facilitated seamless registration, AI-powered networking, session management, and easy navigation. 🤝

See their full success story here: https://hubs.ly/Q01WgddJ0

22/06/2023

It seems the whole world is embracing customer convenience and self-service with how quick and easy it is to do pretty much anything. 🌎

Need to book a ride to the airport? Need to order groceries? Need to buy whatever you need?

Isn’t it time for the event industry to catch up? Maybe there’s a way… 🤔

21/06/2023

Attention trade show organizers! 🌟

Tired of attendees getting lost and missing out on valuable sessions at your events? Fear no more! We've got the ultimate solution for you. 🎯

Discovering the game-changing power of digital mapping and wayfinding is key and we're sure our friends at MapsPeople would agree. Maximize productivity, personalize agendas, and create a seamless experience for your exhibitors and attendees. 🚀

No more confusion or wasted time! It's time to revolutionize your trade shows with cutting-edge technology. ✨

Check out our latest blog in the comments to unlock the secrets of unforgettable events. Let's make your next trade show the talk of the industry! 💪🔥

14/06/2023

You’re invited to come hang out with the Swapcard team at PCMA Educon in Montreal, Canada from June 25-28. 🎊

We’re the official tech partner for the event so if you love the mobile app experience, you’re welcome. 😉

If you’re feeling lucky while on-site, come visit us near the registration desk for your chance to win awesome summer-themed prizes. ☀️

What’s your favorite way to enjoy the summer season? Does it include gorgeous ocean views, adventurous wooden hikes, sunny pool-time fun, or something else entirely?

13/06/2023

❌Fierce competition in an ever-expanding global market means that having the best product or service no longer guarantees a long line of leads at your booth.

🤩To capture and retain your audience's attention, look no further than content.

🏃To make sure your content goes the distance, we’ve created an ultimate guide to creating engaging event content in 2023.

05/06/2023

📢 Don't miss these actionable tips on leveraging event content!

💡 Tips for content repurposing:
1️⃣ Identify valuable content with data-driven insights
2️⃣ Choose short-form or long-form content type
3️⃣ Craft attention-grabbing headlines
4️⃣ Create audience-focused content with quotes and examples
5️⃣ Enhance engagement with visuals
6️⃣ Promote across channels
7️⃣ Foster two-way conversations
8️⃣ Measure success for optimization

Learn how to repurpose event content at your next tradeshow for better engagement and ROI ➡️ https://hubs.ly/Q01R9q2M0

Unlock the power of event content repurposing with 8 expert tips to extend engagement and maximize ROI. Drive year-round audience engagement and amplify your event's impact.

01/06/2023

🌸 The spring season is coming to an end, which means one thing…

😷 No, not Crocs without socks and seasonal allergies.
🎉 The spring edition of the G2 awards is finally here!

🥇We’re so happy to announce that yours truly has won several awards this season, including the easiest admin for event networking and matchmaking, and the best-estimated ROI in the lead retrieval category.

👀 Click the link in the comments below to find out the other awards and what the world's largest review site has to say about Swapcard.

30/05/2023

The first edition of Expo Experts Explain just dropped featuring Liz Bothwell, Head of Content and Marketing at Informa.

During the session, we unpack how to build events and communities around sustainability.

Join the conversation and learn how you can make a difference in your events!