06/12/2022
In a project ranging from visual identity creation to brand's website deployment, as for Amécoté, it’s essential to develop a trust relationship. Amécoté's ability to listen gave us the freedom to make creative proposals, resulting in a logo that personalizes and humanizes the brand. The logo contains a mascot which embodies and presents the brand and is close to consumer. By representing the brand in the guise of a mascot, it gives an image that is more easily remembered. In order to be consistent with each theme and section, we have created variations of the mascot adapted to the content that can be read to emphase the context.
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