Mark Seymour - Tour Guide

Mark Seymour - Tour Guide I own and operate a small group tour company, focused on providing tour experiences through Britain and Europe

This morning I walked down the stairs, as I always do when staying in a hotel, because I have never entirely trusted lif...
31/08/2026

This morning I walked down the stairs, as I always do when staying in a hotel, because I have never entirely trusted lifts, elevators, cables, pulleys, electronic sensors or the mysterious engineering philosophy that permits several hundred kilos of humanity to be suspended above the ground inside a metal cupboard. It is a personal thing, and I accept that it probably says something about me, although I have never quite decided what. Perhaps it suggests that I am cautious, perhaps that I am mildly eccentric, or perhaps it simply means that I once watched a film in which a lift became stuck between floors and have never emotionally recovered. I used to ‘pothole’ and climb as a hobby so,it’s not a fear of anything. Whatever the reason, I prefer stairs, and so I descended towards reception with the slightly purposeful gait of a man who has already consumed one double espresso and is beginning to believe that he possesses a functioning nervous system. The receptionist greeted me warmly as I passed, and I returned the smile with the enthusiasm of someone whose bloodstream was now approximately forty percent caffeine, before heading towards the breakfast restaurant in search of the substance upon which the entire small-group touring industry depends. Coffee is not merely a beverage when you are a tour guide. It is infrastructure. It is logistics. It is strategic planning in liquid form. A tour guide without coffee is like a minibus without wheels, a castle without a moat or an Englishman without something to say……technically possible, perhaps, but nobody really wants to discover what happens next.

Fortunately, the hotels we use on tour generally understand this fundamental principle of human survival and provide small espresso machines in the bedrooms, which means I had already administered a swift double espresso before leaving my room. It had not transformed me into a particularly energetic person, but it had at least persuaded my brain to reconnect with my body. By the time I entered the breakfast room I was therefore ready for another assault on civilisation. Ahah. There it was. The coffee machine was staring at me from across the room, its polished little buttons gleaming with the quiet confidence of an appliance that knows exactly what it is capable of doing to a tired tour guide. I approached it with reverence, filled another cup and watched the dark liquid emerge with the satisfying intensity of a geological event. I added juice, because somewhere deep inside me a responsible adult occasionally attempts to intervene, and then wandered towards the buffet, selecting a few morsels with the restraint of a man who knew that a full English breakfast at nine in the morning could have catastrophic consequences when followed by a day involving several hundred miles of roads, castles, abbeys, cliffs and twelve enthusiastic Americans. A member of staff guided me towards a booth beside the window, and as I sat down I looked out across Bristol and realised that I had been handed one of those views that makes breakfast considerably more difficult because the food becomes almost irrelevant.

Beyond the glass, the Clifton Suspension Bridge stretched elegantly across the Avon Gorge, its two great stone towers rising against a clear blue sky, the bridge itself appearing almost impossibly delicate from a distance despite having spent generations carrying traffic across one of the most dramatic urban landscapes in Britain. Brunel’s great creation seemed perfectly at home there, suspended above the River Avon as it wound its way through the gorge towards the Severn Estuary, and for a moment I simply sat with my coffee and stared. Bristol has many personalities, and this particular morning it was presenting its best one. The city below was beginning to stir, roads filling gradually, buses moving through the streets and the distant urban murmur rising beneath the enormous sweep of the gorge, while above it all the bridge seemed almost theatrical, as though someone had constructed a magnificent piece of Victorian engineering specifically for the benefit of people eating eggs Benedict. I sipped the coffee, swallowed some juice and studied the cooked breakfast menu with the concentration normally reserved for military intelligence. Eggs Benedict won. Porridge followed, because apparently I had decided that I was simultaneously a sophisticated continental gentleman and a Victorian Scottish grandmother. It was an excellent combination, although by the time the eggs arrived I had begun mentally calculating the amount of time available before I needed to collect the group, and the arithmetic was already becoming complicated by the fact that I had voluntarily ordered two breakfasts.

This is one of the peculiarities of small-group touring. Every morning begins with a plan, and every plan begins with the assumption that twelve human beings will behave approximately like twelve Swiss railway clocks. This assumption is rarely supported by evidence. The group was due to meet shortly, and I had already checked the weather forecast, which was promising the kind of glorious summer day that makes a tour guide briefly believe that he has some influence over meteorology. The sky was blue, temperatures were comfortable and there was little wind, which meant that the day could be arranged around some of the landscapes I particularly enjoy. We would leave Bristol, head south through Somerset towards Glastonbury, explore the abbey, have pasties for lunch and then continue towards Dunster in Somerset before turning west into Devon, eventually reaching Hartland Quay for dinner and an evening walk along the cliffs. On paper it was a splendid itinerary. On a map it looked slightly deranged. This is another characteristic of British touring: distances that appear harmless on paper acquire a completely different personality when you realise that roads have been designed around medieval villages, ancient hedgerows, rivers, hills, farms and the occasional tractor operated by a man who appears to regard the concept of passing places as an affront to his ancestors.

Once everyone was gathered, bags were loaded, seat belts fastened and the familiar ritual of turning off my van sensors displayed on the dashboard, and with everyone accounted for, we headed out of Bristol and into Somerset, leaving the urban landscape behind as the roads carried us towards Glastonbury. The transition was wonderfully abrupt. Bristol’s streets and buildings gave way to rolling countryside, hedges and broad agricultural fields, and the landscape gradually opened as we approached the Somerset Levels, that remarkable low-lying landscape of wetlands, drainage ditches and ancient routes of movement. Glastonbury itself rises from this landscape in a manner that has always made it seem slightly theatrical, with the distinctive form of Glastonbury Tor dominating the surrounding countryside. The Tor is not part of the abbey site itself, but it is impossible to ignore it, and from the town its presence gives the whole landscape a peculiar sense of vertical drama.

Glastonbury Abbey was our first substantial stop, and it is one of those places where the imagination has to work almost as hard as the historian. The ruins today are extensive enough to convey something of the scale and importance of the medieval monastery, even though centuries of neglect and stone robbing have reduced the great church to fragments of walls, arches and foundations. The abbey had been one of the wealthiest and most influential religious institutions in medieval Europe, and walking through the remains provides a vivid reminder that medieval Somerset was not some isolated rural backwater but part of a sophisticated network of religious, political and economic power. The great church once dominated the site, while the surrounding precinct contained buildings, gardens and working spaces necessary to support a large monastic community. Naturally, my role was to explain all this while simultaneously keeping an eye on the group, checking that nobody had wandered off in search of a particularly interesting dog and making sure that the historical narrative did not become so enthusiastic that lunch was postponed indefinitely. Tour guiding requires balance. One must provide enough information to make the past come alive without accidentally turning the audience into archaeologists who refuse to leave because they have discovered a suspicious-looking stone. One must also give people time to explore in their own.

By late morning we were beginning to think about food, because historical appreciation, however profound, has never entirely defeated hunger. We left Glastonbury and continued westwards, eventually stopping for pasties, which seemed entirely appropriate for a day spent crossing the West Country. There is something reassuringly practical about a pasty. It is food designed to survive being carried around, eaten outdoors and transported across a landscape without requiring elaborate cutlery or a lengthy explanation from a waiter. It also has the considerable advantage of allowing a tour guide to eat lunch while standing up and still look as though he is working. The group settled into lunch with enthusiasm, and for several precious minutes nobody needed directions, historical information, restaurant recommendations or assistance locating the toilet. I stood nearby with my own pasty and coffee, enjoying that rare moment of peace that exists between lunch and the next departure time, when the guide can briefly contemplate the day and wonder whether the people sitting happily eating their lunch realise quite how much invisible organisation has gone into ensuring that they are able to sit there at all.

From the Somerset border we continued towards Dunster, the landscape gradually changing as we approached the western edge of the county and the Quantock and Exmoor country. Dunster is one of those West Country villages that seems almost unfairly picturesque, with its medieval castle rising above the settlement and its streets lined with historic buildings. Dunster Castle itself occupies a commanding position above the village, and the site has an extraordinary history stretching from its medieval origins through later periods of alteration and domestic occupation. The castle we see today contains layers of rebuilding and adaptation, reflecting the changing needs of its owners rather than some single frozen medieval moment. This is something I particularly enjoy explaining to groups, because castles are often imagined as permanently medieval, when in reality they were frequently altered, modernised, domesticated and occasionally made considerably more comfortable by people who had grown tired of living in what amounted to a stone refrigerator. The grounds provided an opportunity to stretch our legs after the drive, and the views across the surrounding landscape were magnificent, particularly beneath the clear afternoon sky. The gardens and terraces offered a gentler side to the castle, and for a while the group wandered through them at the leisurely pace that only occurs when nobody is worried about finding a car park.

Eventually, however, the clock reminded us that our journey was far from over. We left Dunster and headed west, crossing into Devon and continuing through the landscapes of Exmoor before making our way towards the coast. This section of the journey is one of the reasons I enjoy touring in the West Country because the geography constantly changes character. Inland Somerset gives way to the high open landscapes of Exmoor, then to increasingly rugged Devon countryside, where roads twist and rise and fall through deep valleys and wooded lanes before eventually delivering you towards the Atlantic. The final approach to Hartland is particularly satisfying because the landscape begins to feel properly coastal long before the sea itself appears. Hartland lies on the dramatic north-western edge of Devon, and Hartland Quay sits below the cliffs where the Atlantic pounds against a spectacular and notoriously rugged coastline. This is not the sort of place where the sea politely rolls onto a sandy beach. It arrives with geological intent.

By the time we reached Hartland Quay, the sun was beginning its slow descent, throwing long shadows across the landscape and giving the cliffs a richer colour. We checked into the hotel and met in the pub for dinner. The atmosphere changed immediately from touring mode to holiday mode. There is something deeply satisfying about arriving at a pub after a long day on the road, particularly when the destination involves cliffs, sea air and the promise of food. Dinner was accompanied by the usual gradual transformation of the group from neatly organised visitors into people who had spent the day walking around ruins, castles and countryside and were now primarily interested in sitting down. I understood completely. I had spent the day navigating roads, weather forecasts, timetables, parking arrangements, historical dates, meal times and twelve people, and I was beginning to feel that a chair represented one of the great achievements of British civilisation.

After dinner we ventured outside and into the night for a walk along the cliff path, and the reward was enormous. The North Devon coast was stretched before us, the Atlantic horizon broad and uninterrupted, the cliffs dropping dramatically towards the rocks below and the evening light spreading across the water. Hartland Point lay further along the coast, marking the western extremity of the peninsula before the coastline turns north towards the Bristol Channel. The wind had strengthened slightly, as it often does beside the sea, and it lifted jackets and hair while filling the air with that unmistakable combination of salt, vegetation and wet rock. Behind us the hotel glowed warmly against the darkening landscape, while ahead the coastline seemed to continue indefinitely. It was the sort of evening that makes a long day of driving worthwhile, when the logistics disappear for a moment and the landscape takes over.

Standing there, I thought about the extraordinary variety contained within a single day’s journey. We had started beneath Brunel’s great suspension bridge in Bristol, crossed the Somerset Levels, stood among the ruins of one of medieval England’s most important abbeys, eaten pasties, wandered through a castle at Dunster and finally arrived on one of Devon’s wildest coastal stretches. On a map it was simply a line drawn westwards. From the driver’s seat it was a succession of landscapes, roads, conversations, coffee stops, historical anecdotes, wrong turns narrowly avoided and increasingly heroic attempts to ensure that nobody left a hat, phone, handbag or member of the group behind. That, ultimately, is what small-group touring is about. It is not simply transporting people from one attraction to another. It is stitching together places that might otherwise seem unrelated and allowing a group to experience the geography as a continuous story.

Eventually it was time to head back. Everyone was present, nobody had fallen into the Atlantic, so I considered the day a complete success. The walk back was quiet and I was already thinking about tomorrow, because tour guides are rarely permitted the luxury of finishing one day before planning the next. There would be another breakfast, another coffee machine, another forecast, another collection of bags and another collection of human beings who would somehow have to be persuaded to arrive at precisely the same place at precisely the same time. I would once again avoid the lift, descend the stairs and begin the ritual all over again. And somewhere downstairs, almost certainly, a coffee machine would be waiting for me with the patient expression of an old friend who knew perfectly well that I would be back.

https://www.seymourtravels.co.uk/2027tours-1
( I hope you’ve enjoyed this story. As a former Rick Steves guide I used to write them as blogs to encourage travel and a sense of curiosity. I am leading another Devon and Cornwall tour in 2027. Join me ! Please ‘like and share’. Thank you. )

I woke up this morning with a jolt, not because of an alarm clock, an approaching earthquake or some particularly aggres...
30/08/2026

I woke up this morning with a jolt, not because of an alarm clock, an approaching earthquake or some particularly aggressive seagull outside the window, but because my internal mental alarm had suddenly buzzed inside my head with the urgency normally reserved for national emergencies. Coffee time. It was not a suggestion. It was not a gentle reminder that a new day had begun. It was a command issued by a small but extremely influential department somewhere deep inside my brain, and that department had apparently decided that the survival of the entire tour depended upon my immediate access to caffeine. I opened my eyes, stared blankly at the unfamiliar ceiling and experienced that peculiar half-second of confusion that occurs when a hotel room looks exactly like every other hotel room you have ever occupied while simultaneously looking absolutely nothing like the room you went to sleep in. There was a bedside table, a lamp, curtains, a television, a chair and the faintly depressing carpet that seems to be a universal feature of hotel accommodation, but something was wrong. Then I remembered. North Wales. Conwy. The tour. The previous day’s drive from the Cotswolds. I was no longer in Stow-on-the-Wold, where my mental map had become so comfortable that I could probably locate the bathroom while unconscious. I was in a different hotel, in a different town, in a different part of Britain, surrounded by the mountains and castles of North Wales and, most importantly, several hundred miles away from the room in which my brain had apparently decided I was still sleeping.

The need for coffee, however, outweighed geographical uncertainty. I threw back the duvet, climbed out of bed and marched towards what I confidently assumed was the bathroom. There are certain moments in life when confidence becomes your greatest enemy, and this was one of them. I crossed the room with the purposeful stride of a man who has spent years leading tourists through medieval towns, archaeological sites and landscapes where the correct route is sometimes obscured by sheep. I reached the door and pushed it with considerable enthusiasm. Nothing happened. I pushed again. Still nothing. There was a brief and deeply irritating pause in which I wondered whether the hotel had installed one of those peculiar bathroom doors that required the application of a degree in engineering before opening. I tried the handle. It refused to cooperate. Then came the inevitable clunk as I walked briskly into it, an event that was made considerably more humiliating by the fact that I was completely naked. I stood there for a moment, examining the door with the intense suspicion normally reserved for objects that have personally betrayed you. Slowly, the truth emerged. This was not the bathroom door at all. It was the bedroom door. I was standing naked in my hotel room, attempting to escape through the main entrance in search of a bathroom that was, in fact, somewhere else entirely. The situation was made worse by the realisation that the door was locked. I had been trying to leave the room when I should have been trying to wash my face. It was, in retrospect, an excellent introduction to a day in which I would be expected to navigate a group of American travellers around North Wales while explaining the intricacies of Welsh history with confidence and authority.

The bathroom, when I finally located it, was precisely where it was supposed to be, which was mildly irritating because it meant that the problem was entirely mine. I showered, dressed and began the first serious task of the day: coffee. Guiding a small group is an occupation in which caffeine should probably be classified as essential tour equipment alongside a mobile phone, comfortable shoes, waterproof clothing, emergency snacks and the ability to identify the nearest public toilet from a distance of approximately half a mile. A guide without coffee is like Conwy Castle without its walls: technically still present, but considerably less useful. Outside the hotel, Conwy was beginning to wake beneath a pale Welsh sky. The medieval walls rose above the town, their stone surfaces catching the early light, while the castle dominated the landscape with the rather splendid arrogance that only a medieval fortress can possess. Conwy is one of those places in which history does not merely sit politely in museums waiting to be explained. It surrounds you. It occupies the streets, rises above the rooftops and appears whenever you turn a corner. Even the most innocent stroll towards breakfast can become an impromptu history lecture when you are a tour guide, because every building seems determined to remind you that somebody important, troublesome or heavily armed once stood exactly where you are standing.

https://www.seymourtravels.co.uk/2027tours-1
( I hope you’ve enjoyed this story. As a former Rick Steves guide I used to write them as blogs to encourage travel and a sense of curiosity. Please ‘like and share’. If you’d like to join me on a small group tour of North Wales in 2027, contact me. Thank you. )

My group eventually assembled, remarkably cheerful considering that they had travelled north from the Cotswolds the previous day, and I performed the first essential duty of any responsible guide: counting them. This may sound simple, but counting tourists is one of the great rituals of small-group travel. You count them before leaving the hotel, count them when entering the minivan, count them when leaving the minivan, count them at the attraction, count them again before departure and then occasionally count them for no obvious reason because the subconscious fear of accidentally abandoning somebody somewhere between a medieval castle and a sheep field never entirely disappears. Ten people become nine surprisingly quickly when there is a particularly attractive shop, a toilet, a photograph of a harbour or a sudden fascination with Welsh cakes. The remarkable thing about tourists is that they can disappear in locations where there appears to be nowhere to disappear. One moment they are standing beside you; the next, there is a coat, a handbag and no person attached to either.

The morning was devoted to Conwy, and this was one of those occasions when being a guide felt less like having a job and more like being allowed to wander around somewhere wonderful while occasionally explaining things. We made our way through the narrow streets, passing beneath the massive walls and towards Conwy Castle, the great fortress built by Edward I during his campaign to conquer the principality of Wales in the late thirteenth century. The castle is an extraordinary piece of military architecture, with its towers, battlements and great halls still conveying something of the enormous resources required to construct it. I explained the wider story of Edward’s conquest, the network of castles he established across North Wales and the way in which Conwy was deliberately positioned as both a fortress and a centre of English authority. I tried to deliver this information in a manner that suggested effortless mastery rather than the reality, which involved simultaneously remembering dates, watching where everyone was standing, checking the weather and wondering whether anyone had remembered where the minivan was parked.
The weather, naturally, had its own plans. North Wales does not generally believe in providing weather when it can instead provide a varied selection of atmospheric conditions before lunch. There was sunshine, followed by cloud, followed by a light breeze, followed by rain that appeared to have travelled horizontally. This is one of the reasons that experienced guides develop a slightly obsessive relationship with waterproof clothing. You can leave the hotel beneath a blue sky and be standing beside the Menai Strait forty minutes later looking as though you have recently escaped from a maritime disaster. I had already advised the group to bring waterproof jackets, and I was consequently able to enjoy the private satisfaction of watching everyone put them on while feeling that, for once, I had successfully predicted something. Guides rarely receive medals for such achievements, so one must manufacture one’s own small victories.

After Conwy we headed west towards the dramatic landscapes beyond the town, following roads that wound through the foothills of Snowdonia, or Eryri as the national park is officially known in Welsh. The landscape changed steadily as we travelled, the lowland scenery giving way to mountains, rocky slopes, forests and broad valleys. The Carneddau range rose ahead of us, its mountains forming one of the great natural backdrops of North Wales. This was the landscape that had brought us here in the first place, because a small-group tour is at its best when it allows travellers to experience places rather than merely collect photographs of them. From the window of the minivan, Wales unfolded in layers: stone walls, grazing sheep, dark woodland, streams running beneath bridges and mountains disappearing into cloud. Every few minutes somebody wanted a photograph, which meant that every few minutes I had to decide whether stopping was safe, practical, legal and compatible with the possibility that a sheep might decide to occupy the road.

Sheep are an important part of guiding in Wales. They possess an astonishing ability to appear in precisely the place where they are least convenient. A sheep beside a road is a picturesque rural animal. A sheep standing in the middle of a narrow mountain road while ten tourists stare at it through the windows is an obstacle with opinions. Fortunately, the Welsh countryside contains a vast number of such creatures, and I have gradually developed the philosophical understanding that the sheep will move when the sheep wishes to move, and not one second earlier. This is particularly useful when driving a minivan full of visitors who have begun photographing it as though it were a celebrity. The sheep, meanwhile, remains entirely unimpressed, but I’m sure that wishing its fleece somewhere, lies a pen, and it is ready to sign autographs.

By lunchtime we had reached one of the rural parts of the tour where the landscape itself became the attraction. The mountains were magnificent, the air cleaner and cooler, and the whole group had begun to settle into the rhythm of travelling together. This is one of the great pleasures of small-group touring. Unlike a large coach party, where the guide can sometimes feel as though he is addressing a moving auditorium, a small group quickly becomes a temporary family, complete with personalities, habits and the inevitable individual who always seems to be five minutes behind everyone else. Nobody knows quite how this happens. You can announce a meeting time, repeat it, write it down and physically point towards the meeting place, yet someone will invariably arrive from the opposite direction carrying a cup of coffee and looking surprised to discover that everyone else has been waiting.
The afternoon brought us deeper into the mountains, where the scale of the landscape made the morning’s confusion about the hotel bathroom seem wonderfully insignificant. The peaks and ridges of Eryri stretched away beneath a shifting sky, and the roads climbed and descended through valleys where stone cottages and farms appeared between the hills. I found myself doing what guides do best: pointing out things that other people might otherwise overlook. A ruined wall, an old chapel, a line of stones, a particular mountain ridge, the remains of an old quarry or the shape of a valley can become fascinating once someone explains why it matters. The trick is to make history feel as though it is still happening rather than something that finished several centuries ago. Wales is particularly good at this because its landscape has retained so much evidence of the people who worked it, fought over it and adapted themselves to it.

By late afternoon we returned towards Conwy, and everyone had reached that pleasantly tired state that follows a good day of sightseeing. This is the moment when a guide must become slightly less historian and slightly more logistics manager. There were questions about dinner, tomorrow’s departure time, breakfast, walking distances, weather, the location of shops and whether anybody knew where they had put their room key. I answered as many as possible while quietly checking the essential information on my phone. A small-group guide is part historian, part driver, part concierge, part meteorologist, part shepherd and part detective. The detective role becomes particularly important when somebody announces that they have lost something, because the missing object is invariably something that they were carrying approximately thirty seconds earlier.
Back in Conwy, the evening light settled over the rooftops and the castle walls. The town had acquired that wonderful atmosphere that comes when the day-trippers have gone and the medieval streets become quieter. We walked together towards dinner, passing beneath the ancient walls while the mountains formed a darker silhouette beyond the town. There was something deeply satisfying about the whole day. I had begun it by attempting to escape through the locked bedroom door while completely naked, had successfully found the bathroom, consumed coffee, navigated ten Americans around medieval North Wales, explained Edwardian conquest without accidentally calling Edward I something politically unfortunate, survived Welsh weather, negotiated with sheep and returned everyone safely to Conwy.
……For a tour guide, this counts as a triumph.

Eventually I returned to my hotel room, removed my shoes and sat down with the exhausted satisfaction of someone who had walked several miles while simultaneously talking for much of the day. The room was quiet. The bed looked inviting. The bathroom was clearly visible. The bedroom door was also clearly visible. I looked at both of them for a moment, mentally fixing their locations in my head with the precision normally reserved for military maps. Tomorrow morning, I would know exactly where the bathroom was. There would be no confusion. No misguided charge towards the bedroom door. No humiliating collision with an immovable piece of hotel furniture……I was absolutely certain of it…..Then I remembered that tomorrow we would be staying somewhere else.
Somewhere, deep inside my head, the internal alarm was already preparing itself for another emergency.

Coffee time !

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