04/06/2026
20,000 orders waiting.
Customers chasing.
Backlog growing.
Trust disappearing.
We sent the truck.
Waited hours for loading.
Brought the stock back.
Started booking in immediately.
Started shipping immediately.
The warehouse ran 24 hours a day until it was cleared.
72 hours later.
15,000 orders gone.
Operation stabilised.
Customers receiving orders again.
The best time to fix a fulfilment problem is before it happens.
The second best time is when you call Rapid Pack.
We weren’t their first call.
We were their last.