26/05/2026
We took over the F1 Paddock Club in Montreal this weekend 🇨🇦
Inside the Formula 1 Paddock Club, we created an interactive Sneaker Tattoo activation in partnership with Make-A-Wish International.
Guests had bespoke F1-inspired artwork tattooed live onto their sneakers and leather goods, by tattoo artist Vicky Vuong. Think, entirely one of a kind pieces created live in the moment👟
Alongside it, a silent auction raising money for children with critical illnesses through Make A Wish.
Thank you to Formula 1 Paddock Club, and for making it such a special activation. 💫