Liveposter

04/10/2016

Check out how Australia Post have used our tech to enable consumers "to make their message as relevant as possible for each location and literally drive people from screen to store.” (Adrian Venditti, Postercope Group Agency Director)

https://mumbrella.com.au/australia-post-uses-geo-targeted-technology-home-campaign-posterscope-398784

Australia Post has become one of the first Australian brands to launch a campaign using Posterscope Australia's Liveposter technology which enables consume

20/09/2016

“Advertising will evolve with “smart” or “connected” cities in many ways, but the most critical change could be how back-of-the-house analytics impact decisions on how and when to advertise. Broad systems, either through Wi-Fi or Bluetooth…”

DAVID SALEME
Manager, Business Development – Columbus Regional Airport Authority

http://www.digitalsignageconnection.com/ask-board-smart-city-advertising?utm_source=rss

How do you expect advertising to evolve with “smart” or “connected” cities? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “With the connectivity of objects, the world is truly transforming. We have only seen the tip of the iceberg so far, but in a…

16/09/2016

Beacons offer the OOH industry the opportunity to be seen as more than just a broadcast medium http://ow.ly/43q6304cftr

Most people are naturally curious, and they actively explore and engage when their curiosity is piqued. As consumers interact with the world around them, location-based beacons are making it easier to bridge the physical world with the digital. One of the challenges of out-of-home media is that it i...

12/09/2016

"Unlike mediums like TV, radio, and newspapers, which have seen drastic changes in consumption, OOH will endure because consumers–unless they have reality-show-caliber phobias–are never going to stay home 24 hours a day, said Jeff Tan, Posterscope."

http://scl.io/D1VJsrvC .3Cj1m6o

OOH is poised to thrive in an era of data, analytics, and micro-moments. Here’s a closer look at why the seemingly underappreciated sector is more relevant than ever.

02/09/2016

Clear Channel Outdoor Americas (CCOA) has donated ad space across its DOOH media platform in the Minneapolis - St Paul metropolitan areas for a 3 week, anti-human trafficking awareness campaign.

"The new campaign, launching today and running for three weeks, will alert victims how to reach out for help through the National Human Trafficking Resource Center (NHTRC) (1-888-373-7888), as well as raise awareness about the true nature of modern slavery."

http://www.businesswire.com/news/home/20160901006234/en/Polaris-Clear-Channel-Outdoor-Americas-Launch-Anti-Human

02/09/2016

"With the growing number of digital displays on our streets that are responsibly and intelligently aggregating and analyzing data to improve the world around us, OOH will have an increasingly important role to play as the source of this new data, and the channel through which to innovate on top of it."

Why OOH has the potential to be just as revolutionary as VR...

http://www.thedrum.com/opinion/2016/09/01/quiet-movement-why-ooh-has-potential-be-just-revolutionary-vr

Cities today are now more exciting to live in than ever before, with emerging technologies that promise to make urban life easier, less stressful, more equitable and filled with possibility. Over the next decade and beyond, our future cities will be shaped by virtual and mixed reality, artificial in...

08/08/2016

Dove is using DOOH and Social Media to challenge the portrayal of Female Athletes, well timed along side the 2016 RIO Olympics...

“Our intention is to create a world where a woman’s beauty isn’t used against her, but it’s really celebrated on her own terms and with her own accomplishments,” said Laberge. “This summer, we’ve taken action to expose comments that are in the media that can belittle a female athlete’s achievements, while at the same time encouraging people to take a stand and change that conversation.”

http://www.marketingmag.ca/brands/dove-challenges-how-the-media-portrays-female-athletes-180289

As Olympic athletes step into the spotlight, Dove is putting the media in the hot seat. In a new interactive campaign, the Unilever-owned brand is calling out media commentators who focus on female athletes’ looks over their accomplishments. Animated billboards in Toronto (at Yonge and Dundas), New…

03/08/2016

Could Instagram's new Snapchat like stories mean a stronger footing in Ad Land for the Social Media App?

http://www.standard.co.uk/stayingin/tech-gaming/instagram-stories-launched-to-rival-snapchat-in-latest-app-update-a3310681.html?platform=hootsuite

Whether it’s Twitter adopting a Facebook-style timeline algorithm or Facebook branching off its own WhatsApp-style messenger, social network sites and apps borrow from each other all the time – and now it’s Instagram’s turn. The photo and video-sharing app has unveiled Instagram Stories in its lates...

28/07/2016

Facebook refocuses it attention on developing a second stage of the 'search', meaning that 'improving its search function so that users can originally interact with it before taking the next step – handing it over to businesses.'

Facebook is fast progressing as a top platform for digital advertising and is part of smart brands marketing campaign.

http://www.thedrum.com/news/2016/07/28/facebook-running-out-ad-space-its-news-feed-search-its-next-big-money-spinner

Facebook’s earnings for quarter two crushed Wall Street estimates, with ad revenue for the most recent three months of the year clocking in at a cool $6.24bn. Mobile ad revenue counted for 85 per cent of this figure – up 81 per cent year-on-year – indicating strong growth for the world’s biggest soc...

17/06/2016

Have a good Friday everyone!