SLC Representation

SLC Representation SLC is an award-winning, full-service agency and a leader in the UK travel industry.

As we near the end of June, we're reflecting on a successful series of TravelTalks Showcases delivered across the UK so ...
18/06/2026

As we near the end of June, we're reflecting on a successful series of TravelTalks Showcases delivered across the UK so far this year...

Created to offer something different for suppliers, buyers and agents, TravelTalks is SLC's boutique roadshow series, bringing together destination-focused networking, training and business development opportunities. Featuring a mix of recognised brands and unique travel experiences, each event is designed to foster meaningful industry connections while equipping agents with valuable destination knowledge and product updates.

Since February, we've hosted three showcases covering Australasia, USA, Canada & the Caribbean, and the Indian Ocean. Together, they have connected almost 30 suppliers with more than 225 travel agents across seven events in London, Manchester, Edinburgh, Chester and Harrogate.

As TravelTalks continues to evolve, our focus remains on creating high-quality events that deliver genuine value through relevant training, productive conversations and new opportunities for both suppliers and the travel trade.

To find out more about upcoming TravelTalks Showcases or to register your interest, contact [email protected] or

SLC’s Clara has just returned from hosting an incredible FAM trip through Virginia with our client Virginia Tourism Corp...
15/06/2026

SLC’s Clara has just returned from hosting an incredible FAM trip through Virginia with our client Virginia Tourism Corporation, showcasing the destination’s rich diversity to key UK and Irish travel trade partners, including North America Travel Service, Club Travel, Travelpack and Major Travel.

From the charm of small-town America to breath-taking natural landscapes, this itinerary highlighted the very best of Virginia. The group experienced authentic Americana in Roanoke, explored the vibrant arts and culture scene in Staunton, discovered the East Coast’s largest cavern system, sampled award-winning wineries, and visited the boutique towns and countryside of Loudoun County.

Throughout the group enjoyed stays in a collection of characterful boutique properties that reflected the unique personality of each destination, including the newly opened Hotel Burg in Leesburg.

Virginia truly offers something for every traveller, and we can’t wait to see our travel trade partners bring these experiences to life for their clients.

10/06/2026

On behalf of our client Tourism Western Australia, SLC’s Mala Mistry was proud to compere an exclusive Western Australia Day dinner, hosted by the Agent General of Western Australia, Rebecca Tomkinson.

The evening was inspired by Pair'd Festival Margaret River Region, which celebrates the world-class produce and premium wines of Western Australia. Set in the Michelin-starred Trivet Restaurant last week, the menu was specially prepared by Trivet co-owners Chef Jonny Lake and sommelier Isa Bal, whose inspiration stemmed from their participation in Pair’d Margaret River Region 2024.

The event provided a valuable platform to connect UK and Australian business communities alongside travel media, trade and industry representatives, while building anticipation for Pair’d Margaret River Region taking place in November this year.

Elodie from SLC’s French team has just returned from hosting eight agents on an unforgettable Western Australia fam trip...
01/06/2026

Elodie from SLC’s French team has just returned from hosting eight agents on an unforgettable Western Australia fam trip.

Following an Aussie Specialist Program sales challenge pushing the direct Paris-Perth Qantas route, the winning agents enjoyed five nights travelling around the state, experiencing activities like sea kayaking and swimming with whale sharks in Exmouth, a fascinating Perth city walking tour, segwaying around Rottnest Island to meet the friendly quokkas, all intertwined with delicious food and wine experiences and hotel stays carefully selected for the market. Alongside the adventure, the group experienced outstanding food and wine and stayed in carefully selected properties tailored to the French market.

The agents returned home inspired and equipped with first-hand knowledge to help bring the WA dream to their clients across France.

The Aussie Specialist Program (ASP) is an innovative travel agent training program dedicated to all things Australia. Qualify as an Aussie Specialist by registering online and signing up to the introduction program.

Last week, SLC's Caleb attended London Wine Fair on behalf of Virginia Tourism Corporation to meet partners from the sta...
28/05/2026

Last week, SLC's Caleb attended London Wine Fair on behalf of Virginia Tourism Corporation to meet partners from the state's best wineries and vineyards.

He spoke with Virginia Wines about what makes the state an exceptional wine-growing region, and why Virginian wines - still relatively rare in the UK - are such an exciting discovery for adventurous, trend-conscious wine lovers. With standout single-varietal wines gaining increasing recognition, he particularly recommends seeking out Cabernet Franc and Petit Manseng!

And that’s a wrap on ATE 2026!Matt and James from SLC’s UK team joined Elodie from our French team at this year's Austra...
27/05/2026

And that’s a wrap on ATE 2026!

Matt and James from SLC’s UK team joined Elodie from our French team at this year's Australian Tourism Exchange in Adelaide to represent a number of clients across the UK, French, Dutch and Scandinavian markets, including G’Day Group and Tourism Western Australia.

With strong attendance from buyers across Europe, the week was filled with packed appointment schedules, pre and post-ATE fam trips, drinks events and VIP dinners. It was encouraging to hear positive industry sentiment throughout the event, with strong forward bookings and optimism for a busy end to the year.

ATE also provided a valuable opportunity to reconnect with clients including Taronga Conservation Society Australia and Tangalooma Island Resort ahead of further in-market activity across the UK and Europe later this year.

Last month, SLC took our client Tourism Western Australia on the road for Australia on Tour UK and Northern Europe 2026,...
26/05/2026

Last month, SLC took our client Tourism Western Australia on the road for Australia on Tour UK and Northern Europe 2026, with stops in Bristol, Birmingham, Newcastle and Edinburgh, as well as Ghent, Amsterdam, Gothenburg and Aarhus.

Across multiple events, the team connected with 240 travel agents from the KDP network, showcasing what sets Western Australia apart. Through engaging presentations and speed networking sessions, agents gained valuable insights into the dream state, with the ‘Best of Australia’ theme bringing together iconic experiences and exciting new product.

The tour also provided valuable time to strengthen relationships with frontline sellers, with each evening concluding with the chance to win trips to both Australia’s East and West Coasts.

We’re pleased to welcome Fukuoka Prefecture, Japan, to the SLC Australia portfolio, alongside our continued partnerships...
08/05/2026

We’re pleased to welcome Fukuoka Prefecture, Japan, to the SLC Australia portfolio, alongside our continued partnerships with Ehime and Oita.

This expansion strengthens our presence across the region, enabling a more integrated approach to trade engagement, product development, and long-term growth. Over the past year, we’ve built strong foundations with Ehime and Oita, working closely with Australian trade partners to drive awareness, develop new itineraries, and create opportunities for conversion.

The addition of Fukuoka enhances the regional story, offering greater connectivity and appeal, and positioning Kyushu and Shikoku as compelling alternatives for Australian travellers seeking depth, authenticity, and variety.

We look forward to building further momentum in the Australian market in the year ahead.

We’re excited to announce two new additions to the SLC Representation portfolio: The Anam Cam Ranh and The Anam Mui Ne. ...
17/04/2026

We’re excited to announce two new additions to the SLC Representation portfolio: The Anam Cam Ranh and The Anam Mui Ne.

These elegant Vietnamese beachfront resorts combine refined Indochine-inspired design with contemporary comfort, offering UK travellers a distinctive stay across two of the country’s most sought-after coastal destinations. From the tranquil shores of Cam Ranh to the laid-back charm of Mui Ne, both properties deliver a strong sense of place, authentic experiences, and exceptional hospitality.

As demand for immersive, experience-led travel continues to grow, The Anam properties stand out for their character, setting, and attention to detail. We look forward to introducing these exceptional resorts to our UK trade partners and creating meaningful opportunities in the market.

The SLC Representation Asia team were delighted to host an afternoon with eight agents from the Hurlingham Collective fo...
15/04/2026

The SLC Representation Asia team were delighted to host an afternoon with eight agents from the Hurlingham Collective for an immersive showcase of our Asia hotel portfolio.

It was a fantastic opportunity to present some of our inspiring properties, including The Culture Samui, Keemala, Raya Collection, The Anam Cam Ranh and The Anam Mui Ne. Guests enjoyed learning more about each hotel’s unique story, design, and cultural influence across the region.

A big thank you to our partners for joining us. We look forward to building on these conversations and welcoming more collaborative opportunities ahead.

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