21/07/2025
🚴♂️ 300 Miles for a Cause That Hits Close to Home
This July, our Founder & MD, Asim Erturk, is cycling 300 miles in support of Cancer Research UK — a mission shaped by two deeply emotional moments: a recent health scare of his own, and a loved one’s diagnosis.
After a routine check-up raised concerns, Asim experienced what many do — fear, uncertainty, and a shift in perspective. Thankfully, all turned out well, but the impact stayed with him.
His response? Turn that moment into momentum.
Every mile he rides is filled with purpose — to raise awareness, spark conversations, and support those who face far greater battles every day.
He’s now halfway there: 152 miles down, and still pushing forward. 💙
Let’s stand with him.
🔗 Link in bio to support or share his fundraising page.
