Rugged Roads

10/06/2026

We have a visitor! A long lasting customer has popped in during their adventure. They are putting their 450 Rally to work and have just hit the Cornish trails!

Come and test ride the 450 Rally today!

10/06/2026

We're thrilled to have supplied the High Fender Kit for the UK entry at Wheels and Waves! 🤘🏍️

The team at have taken the 2026 Honda Transalp and transformed it into a stunning tribute to the legendary 1986 Dakar Rally machines. 🔥

The build is an incredible blend of modern performance and classic rally heritage, and we can't wait to see it in action.

Make sure you support the team and cast your vote by following the link below! 👇

VOTE HERE: https://www.hondacustoms.com/en #86-dakar-tribute

08/06/2026

🔥 HERE THEY ARE! 🔥

The wait is over...

Introducing the FIRST high-performance pre-oiled foam air filters for the KOVE range! 💨🏍️

✅ KOVE 800X
✅ KOVE 450 Rally Euro 5
✅ KOVE 450 Rally Euro 5+

We've been working closely with the team at Uni Filter to bring these game-changing O2 RUSH filters to KOVE riders, and we're proud to be the EXCLUSIVE stockist for the entire KOVE lineup! 🚀

Built for riders who demand maximum airflow, superior filtration, and serious performance both on and off the road.

If you're pushing your KOVE to its limits, this is the upgrade you've been waiting for.

SHOP HERE:

⚫️ 800X - https://ruggedroads.co.uk/home/parts/unifilter-pre-oiled-foam-filter-kove-800x/

🔵 450 Rally Euro 5 - https://ruggedroads.co.uk/home/parts/unifilter-02-rush-pre-oiled-foam-filter-kove-450-rally-euro5/

🔴 450 Rally Euro 5+ - https://ruggedroads.co.uk/home/parts/unifilter-pre-oiled-foam-filter-kove-450-rally-euro5/

05/06/2026

🔔NEW PRODUCT ALERT! 🔔

Take your adventure riding to the next level with the all-new Barkbusters handguard kit, purpose-built for the BMW F900GS.

Featuring a bike-specific fit, heat-treated aluminium backbones, and a robust two-point mounting system, these handguards are designed to protect your levers, controls, and hands when the trail gets rough. Whether you're tackling rocky tracks, tight green lanes, or long-distance adventure routes, Barkbusters deliver the strength and durability riders trust.

Compatible with VPS, STORM, JET and CARBON deflectors, you can customise your setup to suit your riding style and the conditions ahead.

✅ Bike-specific design for the BMW F900GS
✅ Strong aluminium backbone construction
✅ Two-point mounting for maximum protection
✅ Compatible with multiple Barkbusters shield options
✅ Ready for your next adventure

Available now from Rugged Roads.

04/06/2026

IT'S OFFICIAL – WE'LL BE BACK AT STAND E1 FOR THIS YEAR'S ABR FESTIVAL! 🎉

Come over and check out the latest gear and accessories from some of the biggest names in the adventure bike world, including KLIM , Touratech , Camel ADV Products, and many more.

We'll also have a selection of our KOVE Special Edition bikes on display, so be sure to stop by and take a closer look!

We can't wait to see you there.

03/06/2026

Say hello to the all new Kove Moto UK 625... We will have our demo bike joining our fleet very soon!

02/06/2026

Come on down and take one for a spin today at Kove Moto UK 's premier dealership!

01/06/2026

🔥 THEY'RE ALMOST HERE! 🔥

The all-new KOVE 800X Pro and 800X Touring arrive at Rugged Roads this week!

If you've been waiting to see what all the hype is about, now's your chance. Come down, check them out in person, and take one for a test ride.

⚫ 800X Pro – £7,999
⚪ 800X Touring – £8,499

Adventure starts here. 👊

Not sure which bike is right for you?

Come down and test ride the full Kove Moto 800X range 🏍️

🏜️ 800X Rally – Hardcore off-road capability, built to push limits
🏞️ 800X Pro – The ultimate all-rounder: comfort, off-road, and everything in between
🛣️ 800X GT – Heated seat, heated grips, quick shifter — pure comfort for long journeys

Book your test ride and find your perfect fit at Rugged Roads

01/06/2026

What a weekend with the team from ! 🔥

The New Forest Road Book was a fantastic success, and it was great to see so many riders getting out and experiencing the KOVE range.

The all-new KOVE 800X Pro and 800X Touring land with us this week, so if you've been waiting to try one, now's your chance. Get in touch to book your test ride! 👊

28/05/2026

Welcome to the Rugged Roads family !

We are just finishing up our display and getting stock on our site, watch this space as it will be ready very very soon!

Pop in to see it in the flesh!