Direct Selling Association UK

29/04/2026

Huge congratulations to our Code Regulator, Lisa Garley Evans, for completing the London Marathon on Sunday 🏃‍♀️

What an amazing achievement! 👏👏

16/04/2026

Have you ever wondered what it truly takes to balance a thriving family life with a successful independent business?

We are thrilled to see Melanie Mitchell, an independent partner with Usborne Community Partnerships, featured in the i Newspaper's "How I manage my money" series.

Melanie shares an incredibly transparent look at how her direct selling income of around £2,500 a month allows her to contribute to 50 percent of her household expenses and fund family holidays.

Is it possible to "work to live, not live to work"? Melanie proves it is, highlighting the flexibility and uncapped earning potential of the direct selling sector. She even shares how she managed to save a house deposit through her business.

Read her full financial breakdown and discover the real world benefits of direct selling here:

Mel Mitchell wants to retire at 60 but admits she's not currently saving into a pension

13/04/2026

Juice Plus+ Superfood Powder was named the Best Superfood Supplement at the 2026 NewBeauty Awards.

This 16th annual awards ceremony honoured the best products and treatments, curating the list through testing, investigation and reporting. NewBeauty staff and judges conducted thorough product testing, statistical research and expert interviews, including the survey of 150 board-certified dermatologists and plastic surgeons, who offered their opinions on the best in-office treatments and effective at-home products.

Juice Plus+ Superfood Powder is a blend of 30 fruits and vegetables that includes no added sugar, and is designed to support whole health, from cardiovascular wellness to skin hydration.

https://www.newbeauty.com/awards/2026/wellness/superfood-powder?utm_source=chatgpt.com

07/04/2026

You can now listen or watch Susannah Schofield OBE's episode of the Heritage & Horizon Podcast.

Discover the one thing Susannah thinks must never change in direct selling, and the one thing she thinks must absolutely change in order for the industry to survive.

Listen or watch the episode here: https://stuartmurraymedia.com/podcast

31/03/2026

Our Director General, Susannah Schofield OBE, will be the first guest on the new Heritage & Horizon | Direct Selling Podcast from Stuart Murray.

Susannah shares her thoughts on the one thing that must never change in direct selling, and the one thing that absolutely must change in order for the industry to survive for another century.

The episode is released on Tuesday 7th April and you can subscribe to the podcast via: https://stuartmurraymedia.com/podcast

27/03/2026

On 25th March 2026, The Mirror published an in-depth feature which outlines the benefits of direct selling, illustrated with a case study - MeAmora UK and Ireland Stylist, Lizy - with a particular focus on the additional benefits beyond financial earnings.

Read the article here: https://www.magzter.com/stories/newspaper/Daily-Mirror-UK/A-GLAM-WAY-TO-EARN-CASH

25/03/2026

It is time to update your Compliance Certificate! 🏅

The 2026 Compliance Certification Course is now available!

Possession of the Certificate allows a seller to show that they are committed to running their business in an honest, ethical manner, that aligns with the principles of the Association’s Codes of Conduct.

The course is available on the Social Selling Academy here: https://www.dsasocialsellingacademy.com/challenge-page/2710d934-8b1f-4041-8c88-bf48cbf07ece

Welcome to the Direct Selling Association Compliance Certification Course 2026. The Compliance Certificate is primarily for the benefit of

23/03/2026

On 16th March 2026, an article was published by The i Paper featuring the story of Santa Benga and Matt Brown – Sellers from Oriflame.

The piece includes a range of positive messaging regarding the way in which their direct selling work is supporting them in achieving their financial goals, including saving for their wedding.

You can read it by clicking our link in bio.

23/03/2026

On 16th March 2026, an article was published by The i Paper featuring the story of Santa Benga and Matt Brown – Sellers from Oriflame.

The piece includes a range of positive messaging regarding the way in which their direct selling work is supporting them in achieving their financial goals, including saving for their wedding.

You can read it here:

Santa Benga and Matt Brown are saving up to get married - and it is turning out to be a lot more expensive than they anticipated

05/03/2026

Yesterday, our Director General, Susannah Schofield OBE, gave a keynote presentation at The Retail Bulletin's Customer Centric Retail event in London.

"As retail races toward AI and automation, one truth is becoming clearer: human connection matters more than ever. In my latest Keynote for The Retail Bulletin, I explored why direct selling’s relationship-driven model is uniquely positioned for the future of retail. While technology can improve efficiency, it cannot replace trust, personal guidance, and genuine connection.

For many decades, direct selling has thrived by putting people first - combining entrepreneurship, community, and personalised service. As digital tools evolve, the real differentiator in retail may well be what I call the “human premium.”

In an increasingly automated world, commerce that is both profitable and personal will stand apart - people buy people.”

02/03/2026

In an increasingly automated world, what is retail's true competitive advantage?

Our Director General, Susannah Schofield OBE, explores this very question in a new feature for Business For Home. While the wider retail sector focuses heavily on AI and efficiency, our channel continues to thrive on something technology cannot replicate: genuine human connection.

Susannah highlights how our £1 billion sector is built on relationships, offering a 'human premium' that builds trust and loyalty. The direct selling channel provides a modern, flexible, and ethical business model that puts people first.
Read her full insights on why the future of retail will be defined by closeness here:

https://www.businessforhome.org/2026/03/direct-selling-advantage-is-human-connection/

Susannah Schofield OBE – Director General of the UK Direct Selling Association