13/05/2026
Gen Z ne pada na prazne priče — žele održivost koja se vidi. 🌱
Prema McKinsey & Company:
➡️ 60% Gen Z bira reciklabilnu ambalažu
➡️ Metal sve češće vide kao održiv izbor
A ni ostali ne zaostaju:
➡️ 82% Europljana radije poseže za metalnom ambalažom
➡️ 70% ih je spremno platiti više za reciklabilna rješenja
Za brendove?
Jednostavno: održivost treba biti jasna, vidljiva i stvarna — već na polici. ♻️
Jer dobra ambalaža danas ne štiti samo proizvod, nego i vrijednosti koje stoje iza njega.
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Gen Z doesn’t fall for empty claims — they want sustainability they can actually see. 🌱
According to McKinsey & Company:
➡️ 60% of Gen Z prefer recyclable packaging
➡️ Metal is increasingly seen as a sustainable choice
And it’s not just Gen Z:
➡️ 82% of Europeans prefer products in metal packaging
➡️ 70% are willing to pay more for recyclable solutions
What does this mean for brands?
Simple: sustainability needs to be clear, visible, and real — right on the shelf. ♻️
Because today, good packaging doesn’t just protect the product — it represents the values behind it.
