02/03/2021
We are hiring a qualified SEO Specialist for contributing to our digital marketing efforts by managing all search engine optimization activities.
Flexible hours
Work from home
Responsibilities :
optimizing website copy and landing pages for SEO/SEM purposes
Performing keyword optimization as well as ongoing keyword discovery and expansion
Researching and implementing SEO recommendations for content optimization
Managing campaign expenses, estimating costs, reconciling discrepancies, and monitoring budget
Tracking, reporting, and analyzing PPC initiatives/campaigns as well as website analytics
Executing tests, collecting and analyzing data/results, identifying trends/insights for the purpose of achieving maximum return on paid search efforts
Recommending changes to the website’s layout, architecture, linking, content, and other similar factors for improving SEO positions of target keywords
Working with marketing and editorial teams for optimizing content
Collaborating with the development team for ensuring that SEO practices are implemented properly
Researching and analyzing competitors’ advert links
Developing and implementing effective link building strategies
Requirements
Prior experience as an SEO Specialist
Proven experience in managing SEM and PPC campaigns on various search engines (e.g. Google, Bing, Yahoo)
Experience with E-commerce SEO
Experience with online analytics tools (e.g. NetInsight, Google Analytics, Omniture, WebTrends etc.)
Sound knowledge of digital marketing techniques (e.g. customer acquisition, performance marketing, and conversion)
Experience with multivariate experiments and A/B testing
Sound understanding of JavaScript, HTML, and CSS development as well as constraints
Sound understating of search engine algorithms as well as ranking factors
Familiarity with best SEO/SEM practices and latest trends
Proficiency in English
Strong verbal as well as written communication skills
Exceptional time-management and organizational skills
Reference ID: SEO
Contract length: 6-12 months
