HIRO

HIRO HIRO Media represents an end-to-end video solution that helps advertisers, content owners, and publishers optimize their profits and performance.

HIRO’s proprietary technology — together with its team of industry experts — have created one of the leading online-video ecosystems in the marketplace, enabling all of partners to thrive, prosper, and improve their performance. As a global Internet media company, founded in 2006, we serve three symbiotic clients: advertisers, publishers, and content creators. We drive value via a multitude of off

erings and services, including the following:
→ Our online-video advertising reach of over 100 million unique viewers and 4 billion ad-views;
→ A turnkey profit-optimization strategy for publishers;
→ A new revenue resource for content owners to profit from our programmatic content-distribution platform. HIRO is dedicated to delivering a world-class Internet entertainment media network for viewers, who watch content on any Internet-connected screen.

We’re proud to introduce HIRO BCC: Brand Campaign Control. A new platform that gives   and   unprecedented control and t...
07/05/2018

We’re proud to introduce HIRO BCC: Brand Campaign Control. A new platform that gives and unprecedented control and transparency over their campaigns. Visit http://www.hiro-bcc.com to find out more

HIRO Media, the world’s first Safe SSP, today announced the launch of HIRO’s Brand Campaign Control (BCC), a powerful new solution that gives advertisers full control over their programmatic campaigns.

Full Control for Publishers & Advertisers: Q&A with Ariel Napchi, HIRO's CEO & Founder. Read it here:
28/03/2018

Full Control for Publishers & Advertisers: Q&A with Ariel Napchi, HIRO's CEO & Founder. Read it here:

ExchangeWire talks to Ariel Napchi, CEO and founder of Tel Aviv-based HIRO Media, about the Israel market and the 'Safe SSP' offering of HIRO.

23/01/2018

We're proud to introduce the HIRO Publisher Protection Platform. Featuring the world's first real-time ad filtering technology, this protection suite helps publishers ensure the best user experience, block malvertising, and monetize their site. Find out more at www.safessp.com

07/12/2017

Do more platforms and content = more revenue? Hear what Adam Pines, Executive Director, TIME Inc. has to say

30/11/2017

What will be the main trend in the programmatic video ads space in 2018? We asked James Patterson, VP, Global Ops The Trade Desk - here's what he had to say

26/11/2017

"Malvertising" - Who's responsible & what can we do about it? Watch Carl Fremont, Chief Digital Officer at MEC, share his insights on the topic

16/11/2017

So what's the first thing that comes to mind when you think of "publisher distress"? If you missed our NYC roundtable - here's your chance to catch up. Watch the first highlight from the panel below

Ad Quality Is 'Elephant In The Room' No One's Addressing -  Check out HIRO's CMO, Oded Napchi's commentary on MediaPost
05/11/2017

Ad Quality Is 'Elephant In The Room' No One's Addressing - Check out HIRO's CMO, Oded Napchi's commentary on MediaPost

This year will surely mark the turning point for the fall of the ad-supported model, due in part to ad blocking increases and premium publishers' migration to ad-free, subscription-based models. This makes me wonder why audiences are moving away from us, and why more and more people are willing to p...

Hiro's roundtable, industry panel has begun!
26/09/2017

Hiro's roundtable, industry panel has begun!

What is going to be the role of traditional SSPs in the future? Ariel Napchi, Founder & CEO at HIRO on the next stages o...
27/07/2017

What is going to be the role of traditional SSPs in the future? Ariel Napchi, Founder & CEO at HIRO on the next stages of the SSP evolution

The supply-side platform (SSP) model has been with us for more than a decade. SSPs continue to help publishers sell their inventory more efficiently, as well as manage their relationships with multiple networks and ad buyers. But now it's time to reassess the role of the SSP.

20/07/2017

Is context the most important factor for increasing your campaign's KPI’s? Oded Napchi, HIRO's CMO explains. Share your thoughts in the comments below

13/07/2017

When it comes to brands, how do you sell the benefits of programmatic? Here are some highlights from the HIRO roundtable, featuring Adam Bayard - Director, Programmatic at Mediavest | Spark

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6688114

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