17/08/2026
AITTA
Old is New HARISO ーDaydreamー
フルキヨキモノに囲まれたA few days shopが
無事に終了致しました
ご来場下さった皆さま
初めてAITTAにご縁を頂いた皆さま
いつもいつも
温かく気持ちよく応援して下さる皆さま
本当にありがとうございました
立秋を迎え
この夏はいかがでしたでしょうか？
今回の OIN HARISO Daydreamは
戻って行く日常の中で
ふと白昼夢のように思い出していただけたら…
という空間を作ってみました
そして
夢、幻かと見まがうような
古きが新しき姿になり
いつかの縁が 今ここで繋がったり…
現代の激流の中で 少し外れてみる
時間であれたら何よりと思いました
古の奥州街道を行き交う賑わいが聞こえてきそうなHARISO
再び人が集い 笑い 想いを刻む地となる
貴重な時間に立ちあわせて頂いていることに
深い感慨を覚えます
私たちはアップサイクルブランドです
甦り-ヨミガエリ-に豊かさを見い出す
お客様とHARISO HARISO に
心より感謝申し上げます
AITTA
Old is New HARISO —Daydream—
The “A few days shop,” surrounded by the best of the past,
has come to a successful close.
To everyone who visited,
to everyone who connected with AITTA for the first time,
and to everyone who always, always
offers us such warm and heartfelt support—
thank you so very much.
As we welcome the start of autumn,
how was your summer?
For this “OIN HARISO Daydream,”
we sought to create a space where,
as you return to your daily lives,
you might suddenly recall it—as if in a daydream…
And,
in a place where you might mistake reality for a dream,
where old things take on new forms,
and connections from the past come together right here and now…
Amid the turbulent currents of modern life,
we hoped this would be a time for you to step back a little—
nothing would have meant more to us
HARISO—where you can almost hear the bustle of people coming and going along the ancient Oshu Kaido.
It will once again become a place where people gather, laugh, and leave their memories behind.
I feel deeply moved
to be able to witness this precious moment.
We are an upcycling brand.
We find richness in “revival (Yomigaeri).”
We would like to express our heartfelt gratitude
to our customers and to HARISO HARISO.
