Africa MICE Summit

Africa MICE Summit This is where we converge, connect and convert opportunities into real business deals.
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The Africa MICE Summit is the largest learning & networking event for event organisers, travel agents, convention centres & all business events professionals in Africa. The Africa MICE Summit is the leading platform for the growth & development of the business events industry in Africa. The Summit showcases sustainable innovations, technology solutions, industry development programs as well as inv

estment & partnership opportunities in the Meetings & Events in Africa. The 2022 Africa MICE Summit will take place on 8th - 9th September, 2022 in Lusaka, Zambia. This year's theme will focus on the role of the MICE Industry in driving Trade and Investment in Africa. Join meeting professionals, event planners, academics, meeting venues, destination management companies, tourism agencies and other industry players as we mark this year's Africa Meetings Industry Day (AMID).

๐“๐ก๐ž ๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐š๐ญ๐ข๐จ๐ง ๐๐จ๐ฐ ๐‡๐ž๐š๐๐ฌ ๐ญ๐จ ๐€๐๐๐ข๐ฌ ๐€๐›๐š๐›๐š. ๐Ÿ‡ช๐Ÿ‡นThe conversations shaping Africaโ€™s MICE future continue on ๐Ÿ๐Ÿ ๐€๐ฎ๐ ๐ฎ๐ฌ๐ญ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”, ...
11/08/2026

๐“๐ก๐ž ๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐š๐ญ๐ข๐จ๐ง ๐๐จ๐ฐ ๐‡๐ž๐š๐๐ฌ ๐ญ๐จ ๐€๐๐๐ข๐ฌ ๐€๐›๐š๐›๐š. ๐Ÿ‡ช๐Ÿ‡น

The conversations shaping Africaโ€™s MICE future continue on ๐Ÿ๐Ÿ ๐€๐ฎ๐ ๐ฎ๐ฌ๐ญ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”, as the Africa MICE Investors & Stakeholders Round Table heads to ๐€๐๐๐ข๐ฌ ๐€๐›๐š๐›๐š.

Following the engagements in Nairobi and Nakuru, this virtual Round Table will extend the conversation beyond physical destinations and create an opportunity for stakeholders across Africa to connect, share perspectives and contribute to the MICE agenda ahead of the Africa MICE Summit & Awards 2026.

For those who may not be able to join us physically at the different destination Round Tables, the virtual engagement provides an opportunity to be part of the conversation, wherever you are.

The destination may change. The mission remains the same: advancing Africaโ€™s MICE industry.
๐Ÿ“… 12 August 2026
๐Ÿ’ป Virtual Round Table

๐‘๐ž๐ ๐ข๐ฌ๐ญ๐ž๐ซ:
https://lnkd.in/gDmcJNE7

Thank You, Nakuru.The Africa MICE Investors & Stakeholders Round Table โ€“ Nakuru Edition brought together diverse voices,...
11/08/2026

Thank You, Nakuru.

The Africa MICE Investors & Stakeholders Round Table โ€“ Nakuru Edition brought together diverse voices, ideas and perspectives around one shared ambition: advancing Kenyaโ€™s MICE industry and unlocking the potential of regional destinations.

We extend our sincere appreciation to or convening partner - The Encore Hotel Nakuru County Government, our speakers, panelists, and every stakeholder who contributed to the conversations on destination marketing, MICE decentralization, investment, partnerships and business events.

Thank you for making the Round Table a platform for meaningful dialogue and practical insights. The conversations in Nakuru will continue to inform the broader MICE agenda and build momentum towards the Africa MICE Summit & Awards 2026.

๐Œ๐จ๐ฆ๐›๐š๐ฌ๐š | ๐Ÿโ€“๐Ÿ ๐Ž๐œ๐ญ๐จ๐›๐ž๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”

Relive the Nakuru Round Table:

https://www.youtube.com/live/qGGWInqS89A?si=GXY0zwOk3yQBhG7G

๐€ ๐‚๐ฅ๐จ๐ฌ๐ž๐ซ ๐‹๐จ๐จ๐ค ๐š๐ญ The Encore Hotel ๐๐š๐ค๐ฎ๐ซ๐ฎ.The Africa MICE Investors & Stakeholders Round Table โ€“ Nakuru Edition culminate...
10/08/2026

๐€ ๐‚๐ฅ๐จ๐ฌ๐ž๐ซ ๐‹๐จ๐จ๐ค ๐š๐ญ The Encore Hotel ๐๐š๐ค๐ฎ๐ซ๐ฎ.

The Africa MICE Investors & Stakeholders Round Table โ€“ Nakuru Edition culminated in a venue walk-through of The Encore Nakuru, offering participants an opportunity to experience the hotel's MICE and hospitality facilities firsthand.

The walk-through showcased the meeting spaces, accommodation, food and beverage offerings, guest flow and event capabilities, highlighting the facilities available to support business events in Nakuru.

It was a fitting close to a Round Table focused on strengthening Destination Nakuru and unlocking its potential as a competitive MICE destination.

๐ŸŽฅ Watch the full Round Table and relive the conversation:

https://www.youtube.com/live/qGGWInqS89A?si=GXY0zwOk3yQBhG7G

๐“๐ก๐ž ๐‘๐จ๐š๐ ๐ญ๐จ ๐ญ๐ก๐ž ๐€๐Ÿ๐ซ๐ข๐œ๐š ๐Œ๐ˆ๐‚๐„ ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”.The Nakuru Round Table concluded with Susan Agoi, Head of Communications and Bra...
10/08/2026

๐“๐ก๐ž ๐‘๐จ๐š๐ ๐ญ๐จ ๐ญ๐ก๐ž ๐€๐Ÿ๐ซ๐ข๐œ๐š ๐Œ๐ˆ๐‚๐„ ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”.

The Nakuru Round Table concluded with Susan Agoi, Head of Communications and Brand Visibility, Africa MICE Summit (AMS), highlighting the pathway from the conversations held in Nakuru to the Africa MICE Summit & Awards 2026.

Her closing remarks connected the insights, ideas and recommendations emerging from the Round Table to the broader continental conversation that will continue in Mombasa on 1โ€“2 October 2026.

As a precursor to the Summit, the Nakuru engagement reinforced the importance of continued collaboration, knowledge sharing and action in advancing Kenya's and Africa's MICE industry.

๐ŸŽฅ Watch the full Round Table and relive the conversation:

https://www.youtube.com/live/qGGWInqS89A?si=GXY0zwOk3yQBhG7G

The Encore Hotel

๐‚๐š๐ฉ๐ข๐ญ๐š๐ฅ, ๐๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ๐ก๐ข๐ฉ๐ฌ & ๐๐ซ๐จ๐ฃ๐ž๐œ๐ญ ๐‘๐ž๐š๐๐ข๐ง๐ž๐ฌ๐ฌThe second Round Table Dialogue examined the investment side of Nakuru's MICE g...
10/08/2026

๐‚๐š๐ฉ๐ข๐ญ๐š๐ฅ, ๐๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ๐ก๐ข๐ฉ๐ฌ & ๐๐ซ๐จ๐ฃ๐ž๐œ๐ญ ๐‘๐ž๐š๐๐ข๐ง๐ž๐ฌ๐ฌ

The second Round Table Dialogue examined the investment side of Nakuru's MICE growth, focusing on the opportunities, partnerships and enabling conditions needed to develop a stronger business events ecosystem.

The session explored ๐ฏ๐ข๐š๐›๐ฅ๐ž ๐Œ๐ˆ๐‚๐„ ๐š๐ง๐ ๐ก๐จ๐ฌ๐ฉ๐ข๐ญ๐š๐ฅ๐ข๐ญ๐ฒ ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ, ๐Ÿ๐ข๐ง๐š๐ง๐œ๐ข๐ง๐  ๐ซ๐ž๐ช๐ฎ๐ข๐ซ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ, ๐ฉ๐ฎ๐›๐ฅ๐ข๐œ-๐ฉ๐ซ๐ข๐ฏ๐š๐ญ๐ž ๐ฌ๐ž๐œ๐ญ๐จ๐ซ ๐ซ๐จ๐ฅ๐ž๐ฌ ๐š๐ง๐ ๐ญ๐ก๐ž ๐ฉ๐ซ๐จ๐ฃ๐ž๐œ๐ญ ๐ฉ๐ซ๐ž๐ฉ๐š๐ซ๐š๐ญ๐ข๐จ๐ง ๐ ๐š๐ฉ๐ฌ that can affect the successful development of MICE infrastructure.

The panel featured:

Barry Clemens, Group CEO, Hospitality EQ

Faith Alubbe, Chief Executive Officer and Secretary to the Board, Kenya Land Alliance

Francis Njue, CEO, Venura Global

The discussion underscored the importance of connecting capital with viable projects, strengthening partnerships and ensuring destinations are investment-ready to unlock the full potential of MICE.

๐ŸŽฅ Watch the full Round Table and relive the conversation:

https://www.youtube.com/live/qGGWInqS89A?si=GXY0zwOk3yQBhG7G

The Encore Hotel

๐–๐ข๐ง๐ง๐ข๐ง๐  ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐„๐ฏ๐ž๐ง๐ญ๐ฌ ๐Ÿ๐จ๐ซ ๐ƒ๐ž๐ฌ๐ญ๐ข๐ง๐š๐ญ๐ข๐จ๐ง ๐๐š๐ค๐ฎ๐ซ๐ฎThe first Round Table Dialogue brought together industry leaders to explor...
10/08/2026

๐–๐ข๐ง๐ง๐ข๐ง๐  ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐„๐ฏ๐ž๐ง๐ญ๐ฌ ๐Ÿ๐จ๐ซ ๐ƒ๐ž๐ฌ๐ญ๐ข๐ง๐š๐ญ๐ข๐จ๐ง ๐๐š๐ค๐ฎ๐ซ๐ฎ

The first Round Table Dialogue brought together industry leaders to explore ๐ฐ๐ก๐š๐ญ ๐ข๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐ญ๐š๐ค๐ž ๐Ÿ๐จ๐ซ ๐๐š๐ค๐ฎ๐ซ๐ฎ ๐ญ๐จ ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ž ๐Ÿ๐จ๐ซ ๐š๐ง๐ ๐ฐ๐ข๐ง ๐ฆ๐จ๐ซ๐ž ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ž๐ฏ๐ž๐ง๐ญ๐ฌ.

The panel examined key considerations including buyer needs, bid readiness, destination packaging, venue standards, accessibility, visitor experiences and commercial conversion, all critical to building a destination that can attract, host and retain business events.

The discussion featured:

James Mokaya, MICE Lead, The Encore Hotel

DUNCAN MAINA MWANGI, Cluster General Manager, Sarova Woodlands Hotel & Spa & Sarova Lion Hill Game Lodge

Hรฅvar Bauck Bauk, Co-Founder, HotelOnline

The session highlighted the importance of bringing together venues, accommodation providers, destination stakeholders and industry partners to strengthen Nakuru's competitiveness as a MICE destination.

๐ŸŽฅ Watch the full Round Table and relive the conversation:

https://www.youtube.com/live/qGGWInqS89A?si=GXY0zwOk3yQBhG7G

๐–๐ข๐ง๐ง๐ข๐ง๐  ๐ˆ๐ง๐ญ๐ž๐ซ๐ง๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐Œ๐ž๐ž๐ญ๐ข๐ง๐ ๐ฌ: ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ง๐  ๐จ๐ง ๐ญ๐ก๐ž ๐†๐ฅ๐จ๐›๐š๐ฅ ๐’๐ญ๐š๐ ๐žA key session at the Africa MICE Investors & Stakeholders R...
10/08/2026

๐–๐ข๐ง๐ง๐ข๐ง๐  ๐ˆ๐ง๐ญ๐ž๐ซ๐ง๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐Œ๐ž๐ž๐ญ๐ข๐ง๐ ๐ฌ: ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ง๐  ๐จ๐ง ๐ญ๐ก๐ž ๐†๐ฅ๐จ๐›๐š๐ฅ ๐’๐ญ๐š๐ ๐ž

A key session at the Africa MICE Investors & Stakeholders Round Table โ€“ Nakuru Edition focused on โ€œ๐–๐ข๐ง๐ง๐ข๐ง๐  ๐ˆ๐ง๐ญ๐ž๐ซ๐ง๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐Œ๐ž๐ž๐ญ๐ข๐ง๐ ๐ฌ: ๐‡๐จ๐ฐ ๐€๐Ÿ๐ซ๐ข๐œ๐š๐ง ๐ƒ๐ž๐ฌ๐ญ๐ข๐ง๐š๐ญ๐ข๐จ๐ง๐ฌ ๐‚๐š๐ง ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ž ๐†๐ฅ๐จ๐›๐š๐ฅ๐ฅ๐ฒ.โ€

Doris Rwebangira Parsons, Chairperson, ICCA - International Congress and Convention Association)-Africa Chapter and Managing Partner, SRC Agency, explored what African destinations need to do to strengthen their global competitiveness and attract more international meetings and business events.

The session highlighted the importance of stronger bidding strategies, destination positioning and coordinated efforts to ensure African destinations are better equipped to compete for international business events.

๐ŸŽฅ Watch the full Round Table and relive the conversation:

https://www.youtube.com/live/qGGWInqS89A?si=GXY0zwOk3yQBhG7G

The Encore Hotel

๐Œ๐š๐ค๐ข๐ง๐  ๐Œ๐ˆ๐‚๐„ ๐š ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐๐ซ๐ข๐จ๐ซ๐ข๐ญ๐ฒ ๐Ÿ๐จ๐ซ ๐ƒ๐ž๐ฌ๐ญ๐ข๐ง๐š๐ญ๐ข๐จ๐ง ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ.The Africa MICE Investors & Stakeholders Round Table โ€“ Nak...
10/08/2026

๐Œ๐š๐ค๐ข๐ง๐  ๐Œ๐ˆ๐‚๐„ ๐š ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐๐ซ๐ข๐จ๐ซ๐ข๐ญ๐ฒ ๐Ÿ๐จ๐ซ ๐ƒ๐ž๐ฌ๐ญ๐ข๐ง๐š๐ญ๐ข๐จ๐ง ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ.

The Africa MICE Investors & Stakeholders Round Table โ€“ Nakuru Edition explored the topic โ€œT๐ก๐ž ๐Œ๐ˆ๐‚๐„ ๐ˆ๐ฆ๐ฉ๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž: ๐–๐ก๐ฒ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐„๐ฏ๐ž๐ง๐ญ๐ฌ ๐Œ๐ฎ๐ฌ๐ญ ๐๐ž๐œ๐จ๐ฆ๐ž ๐š ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐๐ซ๐ข๐จ๐ซ๐ข๐ญ๐ฒ ๐Ÿ๐จ๐ซ ๐ƒ๐ž๐ฌ๐ญ๐ข๐ง๐š๐ญ๐ข๐จ๐ง ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ, ๐ˆ๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ ๐š๐ง๐ ๐„๐œ๐จ๐ง๐จ๐ฆ๐ข๐œ ๐†๐ซ๐จ๐ฐ๐ญ๐ก.โ€

In this session, Kezy Mukiri, Founder, Africa MICE Hub, highlighted the strategic role of business events in driving destination development, attracting investment and creating wider economic opportunities.

The conversation reinforced the need to move MICE beyond being viewed simply as an events or tourism activity and position it as a strategic driver of economic growth and destination competitiveness.

๐ŸŽฅ Watch the full Round Table and relive the conversation:

https://www.youtube.com/live/qGGWInqS89A?si=GXY0zwOk3yQBhG7G

The Encore Hotel

๐๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐  ๐๐š๐ค๐ฎ๐ซ๐ฎ ๐š๐ฌ ๐š ๐๐ซ๐ž๐ฆ๐ข๐ž๐ซ ๐Œ๐ˆ๐‚๐„ & ๐“๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐ƒ๐ž๐ฌ๐ญ๐ข๐ง๐š๐ญ๐ข๐จ๐ง.In her keynote address, Betty Ichan MCIM, CDMP,Director of Ma...
10/08/2026

๐๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐  ๐๐š๐ค๐ฎ๐ซ๐ฎ ๐š๐ฌ ๐š ๐๐ซ๐ž๐ฆ๐ข๐ž๐ซ ๐Œ๐ˆ๐‚๐„ & ๐“๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐ƒ๐ž๐ฌ๐ญ๐ข๐ง๐š๐ญ๐ข๐จ๐ง.

In her keynote address, Betty Ichan MCIM, CDMP,Director of Market Development, Kenya Tourism Board explored how the โ€œTembea Kenyaโ€ initiative could be leveraged to position Nakuru County as a premier MICE and tourism destination.

Her address highlighted the opportunity to connect destination marketing with business events, showcase Nakuru's unique tourism assets and strengthen collaboration to attract more meetings, incentives, conferences and exhibitions to the county.

The conversation reinforced the importance of looking beyond Nairobi and unlocking the potential of regional destinations in growing Kenya's MICE ecosystem.

๐ŸŽฅ Watch the full Round Table and relive the conversation:

https://www.youtube.com/live/qGGWInqS89A?si=GXY0zwOk3yQBhG7G

The Encore Hotel

๐๐š๐ค๐ฎ๐ซ๐ฎ ๐‚๐จ๐ฎ๐ง๐ญ๐ฒ ๐†๐จ๐ฏ๐ž๐ซ๐ง๐ฆ๐ž๐ง๐ญ ๐‚๐จ๐ฆ๐ฆ๐ข๐ญ๐ฌ ๐ญ๐จ ๐†๐ซ๐จ๐ฐ๐ข๐ง๐  ๐ญ๐ก๐ž ๐Œ๐ˆ๐‚๐„ ๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐ข๐ง ๐Š๐ž๐ง๐ฒ๐šThe Africa MICE Investors & Stakeholders Round Tab...
10/08/2026

๐๐š๐ค๐ฎ๐ซ๐ฎ ๐‚๐จ๐ฎ๐ง๐ญ๐ฒ ๐†๐จ๐ฏ๐ž๐ซ๐ง๐ฆ๐ž๐ง๐ญ ๐‚๐จ๐ฆ๐ฆ๐ข๐ญ๐ฌ ๐ญ๐จ ๐†๐ซ๐จ๐ฐ๐ข๐ง๐  ๐ญ๐ก๐ž ๐Œ๐ˆ๐‚๐„ ๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐ข๐ง ๐Š๐ž๐ง๐ฒ๐š

The Africa MICE Investors & Stakeholders Round Table โ€“ Nakuru Edition was officially opened by ๐‰๐จ๐ก๐ง ๐Š๐จ๐ž๐œ๐ก, Chief Officer, Tourism, ๐๐š๐ค๐ฎ๐ซ๐ฎ ๐‚๐จ๐ฎ๐ง๐ญ๐ฒ ๐†๐จ๐ฏ๐ž๐ซ๐ง๐ฆ๐ž๐ง๐ญ, who affirmed the County Government's commitment to advancing the MICE industry through stronger public-private partnerships.

His remarks highlighted the important role of collaboration between government and the private sector in unlocking Nakuru's potential as a competitive MICE destination and creating opportunities for tourism, investment and economic growth.

๐ŸŽฅ Watch the full Round Table and relive the conversation:

https://www.youtube.com/live/qGGWInqS89A?si=GXY0zwOk3yQBhG7G

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