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The Association of Eastern & Southern Africa Travel Agents (AESATA) is a federation of national travel agents associations from 12 African countries whose mission is to act as a single voice of the travel agent community in the region.

𝐀𝐅𝐑𝐈𝐂𝐀'𝐒 𝐒𝐊𝐈𝐄𝐒 𝐌𝐔𝐒𝐓 𝐎𝐏𝐄𝐍 𝐓𝐎 𝐀𝐅𝐑𝐈𝐂𝐀𝐍𝐒.At the 2026 Tanzania Society of Travel Agents (TASOTA) AGM in Dar es Salaam, AESATA...
14/10/2026

𝐀𝐅𝐑𝐈𝐂𝐀'𝐒 𝐒𝐊𝐈𝐄𝐒 𝐌𝐔𝐒𝐓 𝐎𝐏𝐄𝐍 𝐓𝐎 𝐀𝐅𝐑𝐈𝐂𝐀𝐍𝐒.
At the 2026 Tanzania Society of Travel Agents (TASOTA) AGM in Dar es Salaam, AESATA President Dr. Joseph Kithitu delivered a compelling message on the future of African aviation, the role of travel agents and the urgency of stronger regional collaboration.

One statement captured the challenge and the opportunity facing our continent: “𝑰𝒇 𝑨𝒇𝒓𝒊𝒄𝒂𝒏 𝒂𝒊𝒓𝒑𝒐𝒓𝒕𝒔 𝒂𝒓𝒆 𝒔𝒖𝒓𝒓𝒐𝒖𝒏𝒅𝒆𝒅 𝒃𝒚 𝒎𝒐𝒓𝒆 𝒘𝒐𝒓𝒌𝒆𝒓𝒔 𝒕𝒉𝒂𝒏 𝒕𝒓𝒂𝒗𝒆𝒍𝒆𝒓𝒔, 𝒊𝒕 𝒎𝒆𝒂𝒏𝒔 𝒘𝒆 𝒉𝒂𝒗𝒆 𝒕𝒉𝒆 𝒘𝒐𝒓𝒌𝒇𝒐𝒓𝒄𝒆 𝒇𝒐𝒓 𝒈𝒓𝒐𝒘𝒕𝒉; 𝒘𝒆 𝒋𝒖𝒔𝒕 𝒏𝒆𝒆𝒅 𝒕𝒐 𝒐𝒑𝒆𝒏 𝒕𝒉𝒆 𝒔𝒌𝒊𝒆𝒔 𝒘𝒊𝒕𝒉𝒊𝒏 𝑨𝒇𝒓𝒊𝒄𝒂.”

In the spirit of , this is a reminder that Africa's aviation challenge is not simply about building infrastructure. It is also about enabling movement, connecting markets and creating an environment in which African businesses and people can access the opportunities on their own continent.

Through his presentation, Dr. Kithitu connected the realities facing travel agents; from rising operating pressures and distribution challenges to regulatory concerns, with AESATA's broader mission of advancing collective advocacy, fairer operating conditions and more seamless intra-African travel.

The message is clear: a stronger African travel industry requires a united voice, purposeful partnerships and action that translates into opportunity for our members. AESATA commends Dr. Kithitu for carrying this agenda into the national industry conversation and thanks TASOTA for providing a platform for dialogue, collaboration and the advancement of Tanzania's travel trade.

The opportunity is before us. The question is whether we are ready to unlock it. Africa must move. Africa must connect. Africa must grow.
Tasota

𝐀𝐫𝐞 𝐀𝐟𝐫𝐢𝐜𝐚𝐧 𝐭𝐫𝐚𝐯𝐞𝐥𝐞𝐫𝐬 𝐛𝐞𝐢𝐧𝐠 𝐩𝐮𝐧𝐢𝐬𝐡𝐞𝐝 𝐟𝐨𝐫 𝐩𝐨𝐨𝐫 𝐩𝐚𝐬𝐬𝐩𝐨𝐫𝐭 𝐦𝐨𝐛𝐢𝐥𝐢𝐭𝐲?In 2025, African travelers needed a visa before departur...
13/10/2026

𝐀𝐫𝐞 𝐀𝐟𝐫𝐢𝐜𝐚𝐧 𝐭𝐫𝐚𝐯𝐞𝐥𝐞𝐫𝐬 𝐛𝐞𝐢𝐧𝐠 𝐩𝐮𝐧𝐢𝐬𝐡𝐞𝐝 𝐟𝐨𝐫 𝐩𝐨𝐨𝐫 𝐩𝐚𝐬𝐬𝐩𝐨𝐫𝐭 𝐦𝐨𝐛𝐢𝐥𝐢𝐭𝐲?
In 2025, African travelers needed a visa before departure for 51.1% of possible intra-African travel routes. Only 28.2% were visa-free. Progress is being made, but movement across our own continent remains unnecessarily difficult.

Every additional visa requirement, cost and administrative hurdle risks making regional travel less accessible, complicating multi-country itineraries and limiting opportunities for African travel businesses.

If we are serious about Bringing Africa Together, we must make it easier for Africans to explore Africa. The question is: How can we build a borderless African tourism economy when our travelers still face so many barriers to movement?

Africa’s tourism future depends on how well we connect, not just how well we compete.MKTE 2026 reinforced an important m...
12/10/2026

Africa’s tourism future depends on how well we connect, not just how well we compete.

MKTE 2026 reinforced an important message; stronger regional collaboration, seamless connectivity and digital innovation are key to unlocking Africa’s tourism potential.

But how do we turn this vision into meaningful opportunities for African travel agents and businesses?

We explore this in our latest LinkedIn article, looking at why Africa must move from competing as individual destinations to working as one connected region.

🔗 Read more: https://www.linkedin.com/pulse/mkte-2026-african-tourism-grow-stronger-when-africa-works-together-phwpf

𝐓𝐫𝐚𝐯𝐞𝐥 𝐚𝐠𝐞𝐧𝐭𝐬 𝐧𝐞𝐞𝐝 𝐚𝐧 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐞𝐧𝐚𝐛𝐥𝐞𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬; 𝐧𝐨𝐭 𝐨𝐧𝐞 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐡𝐚𝐫𝐝𝐞𝐫.Across our region, travel bu...
12/10/2026

𝐓𝐫𝐚𝐯𝐞𝐥 𝐚𝐠𝐞𝐧𝐭𝐬 𝐧𝐞𝐞𝐝 𝐚𝐧 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐞𝐧𝐚𝐛𝐥𝐞𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬; 𝐧𝐨𝐭 𝐨𝐧𝐞 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐡𝐚𝐫𝐝𝐞𝐫.

Across our region, travel businesses are navigating rising costs, changing regulations, connectivity challenges, currency pressures and an increasingly complex operating environment. Yet agents remain at the heart of Africa’s travel ecosystem.

It is time to build a friendlier business environment for travel agents; one that supports fair competition, practical regulation, easier movement across borders, better connectivity, accessible financial services and policies that recognize the role of indigenous travel businesses.

A stronger travel industry does not happen by chance. It requires agents who speak up, associations that advocate, policymakers who listen and industry partners who collaborate.

The question is not whether Africa can grow its travel industry. It is whether we are creating the environment that allows African travel businesses to grow with it. Are we seeking accountability from the responsible parties?
International Air Transport Association (IATA) African Union

𝐌𝐄𝐌𝐁𝐄𝐑 𝐑𝐄𝐂𝐎𝐆𝐍𝐈𝐓𝐈𝐎𝐍 | 𝐑𝐀𝐓𝐀This Customer Service Week, AESATA celebrates the Rwanda Association of Travel Agencies (RATA);...
09/10/2026

𝐌𝐄𝐌𝐁𝐄𝐑 𝐑𝐄𝐂𝐎𝐆𝐍𝐈𝐓𝐈𝐎𝐍 | 𝐑𝐀𝐓𝐀
This Customer Service Week, AESATA celebrates the Rwanda Association of Travel Agencies (RATA); an association that has been building a stronger, more professional travel trade in Rwanda since 2017.

With more than 80 travel agency companies in its membership, RATA works to promote, represent and serve Rwanda’s travel agency industry, with professionalism, teamwork, integrity, creativity and communication at the heart of its work.

But perhaps what makes the travel trade special is its ability to turn a journey into an experience; connecting travelers to airlines, hotels, destinations and experiences while giving them the confidence that someone is there to help make it all come together.

RATA's role extends beyond its members. As part of Rwanda's wider tourism private-sector ecosystem through the Rwanda Chamber of Tourism, it contributes to the collective effort to strengthen tourism businesses and create a more connected industry.

To RATA, its leadership, Secretariat and members; thank you for representing Rwanda's travel professionals, championing better service and helping keep Africa moving. RATA, thank you for going the extra mile.

𝐌𝐄𝐌𝐁𝐄𝐑 𝐑𝐄𝐂𝐎𝐆𝐍𝐈𝐓𝐈𝐎𝐍 | 𝐊𝐀𝐓𝐀This Customer Service Week, AESATA celebrates the Kenya Association of Travel Agents (KATA); an...
08/10/2026

𝐌𝐄𝐌𝐁𝐄𝐑 𝐑𝐄𝐂𝐎𝐆𝐍𝐈𝐓𝐈𝐎𝐍 | 𝐊𝐀𝐓𝐀
This Customer Service Week, AESATA celebrates the Kenya Association of Travel Agents (KATA); an association that has spent more than 46 years building a stronger voice, stronger businesses and a stronger travel trade in Kenya.

And there is perhaps no better time to recognize that work than during Magical Kenya Travel Expo 2026. As Kenya brings together international buyers, tourism businesses, airlines, hotels, technology companies and destinations at MKTE, we are reminded that a thriving travel industry is built not only on destinations, but on the people and professionals who connect those destinations to the world.

KATA has increasingly ensured that travel agents are part of that conversation. Through sustained engagement with Government and regulators, KATA has secured representation in important spaces including the National Air Transport Facilitation Committee, while maintaining a voice through the Tourism Regulatory Authority of Kenya Board, the Universal Federation of Travel Agents Associations | UFTAA Board and the International Air Transport Association (IATA) Agency Program Joint Council.

These are important platforms where decisions affecting the operating environment of travel agents are shaped. But advocacy is only one part of the story.

KATA has continued to create opportunities for its members to learn, connect, access markets and build business; from its annual Convention and industry forums to partnerships that connect Kenyan agents with airlines, hotels, technology companies, destinations and international travel suppliers. Its membership has grown by more than 70% over the past four years, a strong indication of the confidence members place in the Association.

And as Kenya showcases itself to the world at MKTE, KATA's work reminds us of something important; Customer service is not only about serving the traveler well, it is also about building an industry capable of serving the traveler better.

To KATA's leadership, Secretariat and members; Thank you for going the extra mile; and for making sure the travel agent has a seat at the table.
Kenya Association of Travel Agents International Air Transport Association (IATA)

𝐌𝐄𝐌𝐁𝐄𝐑 𝐑𝐄𝐂𝐎𝐆𝐍𝐈𝐓𝐈𝐎𝐍 | 𝐀𝐙𝐓𝐀Celebrating the Association of Zimbabwe Travel Agents (AZTA); an association that has been brin...
07/10/2026

𝐌𝐄𝐌𝐁𝐄𝐑 𝐑𝐄𝐂𝐎𝐆𝐍𝐈𝐓𝐈𝐎𝐍 | 𝐀𝐙𝐓𝐀

Celebrating the Association of Zimbabwe Travel Agents (AZTA); an association that has been bringing Zimbabwe's travel professionals together for more than six decades.

From the beginning, AZTA was built around a simple but powerful idea: when travel professionals speak together, the industry has a stronger voice. Today, that voice continues to represent members to Government, suppliers and the wider business community, while championing professionalism, ethical standards and quality service.

What makes AZTA's work especially meaningful is its focus on the traveler. Its members are expected to uphold professional and ethical standards, while providing the expertise, personal service and customer advocacy that turn complicated journeys into confident ones.

And AESATA has experienced that spirit first-hand. In 2025, AZTA brought the region together in Harare for the AESATA Travel Agents' Conference, under the theme '𝑪𝒐𝒏𝒏𝒆𝒄𝒕, 𝑪𝒐𝒍𝒍𝒂𝒃𝒐𝒓𝒂𝒕𝒆, 𝑪𝒐-𝒄𝒓𝒆𝒂𝒕𝒆'; creating a platform for our industry to learn, connect and shape the future together.

To AZTA, its leadership, Secretariat and members: thank you for six decades of service, professionalism and advocacy, and for continuing to keep Zimbabwe's travel trade moving forward.

Here’s to going the extra mile. 𝐙𝐢𝐦𝐛𝐡𝐨!
Association of Zimbabwe Travel Agents

𝐌𝐄𝐌𝐁𝐄𝐑 𝐑𝐄𝐂𝐎𝐆𝐍𝐈𝐓𝐈𝐎𝐍 | 𝐓𝐀𝐒𝐎𝐓𝐀This Customer Service Week, AESATA celebrates the Tanzania Society of Travel Agents (TASOTA) ...
06/10/2026

𝐌𝐄𝐌𝐁𝐄𝐑 𝐑𝐄𝐂𝐎𝐆𝐍𝐈𝐓𝐈𝐎𝐍 | 𝐓𝐀𝐒𝐎𝐓𝐀

This Customer Service Week, AESATA celebrates the Tanzania Society of Travel Agents (TASOTA) for more than four decades of strengthening Tanzania’s travel trade.

Since 1980, TASOTA has championed professionalism, ethical standards, advocacy and collaboration; helping ensure that travel agents have a stronger voice and that travelers can place their trust in professional travel businesses.

Today, TASOTA continues to look ahead, investing in advocacy, strategic partnerships, capacity development and a stronger, more influential travel trade. Because great customer service does not begin at the point of booking.

It begins with a professional industry equipped to serve, advocate and lead. To the TASOTA leadership, Secretariat and members; thank you for keeping professionalism at the heart of the journey, and for going the extra mile.

TASOTA AGM is taking place on October 9, 2026 at the Hyatt Regency Dar es Salaam in Tanzania.
Tasota

AESATA has been named Winner of Best MICE Association Congress at the recently concluded Africa MICE Summit Awards 2026 ...
06/10/2026

AESATA has been named Winner of Best MICE Association Congress at the recently concluded Africa MICE Summit Awards 2026 in Mombasa, Kenya.

From Zanzibar to Kigali, Harare and Livingstone, our Congresses have grown into a platform for connection, collaboration, business, partnerships and the advancement of intra-African travel.

This recognition belongs to the entire AESATA family; our members, Board, Secretariat, host associations, partners, sponsors, speakers and delegates who continue to make this journey possible.

We dedicated this award to the Travel Agents Association of Zambia (TAAZ) for putting up an exceptional show that has caught the attention of MICE promoters on the continent. We celebrate the milestone, but we’re even more excited about what lies ahead. This is our journey. This is our win. And there is more to come.

Travel Agents Association of Zambia

𝐇𝐀𝐏𝐏𝐘 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑 𝐒𝐄𝐑𝐕𝐈𝐂𝐄 𝐖𝐄𝐄𝐊 𝟐𝟎𝟐𝟔!This Customer Service Week, AESATA celebrates the people who make travel more than a jo...
05/10/2026

𝐇𝐀𝐏𝐏𝐘 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑 𝐒𝐄𝐑𝐕𝐈𝐂𝐄 𝐖𝐄𝐄𝐊 𝟐𝟎𝟐𝟔!
This Customer Service Week, AESATA celebrates the people who make travel more than a journey; they make it an experience.

“𝑻𝒉𝒆 𝑬𝒙𝒕𝒓𝒂 𝑴𝒊𝒍𝒆,” is a powerful reminder that exceptional service lives in the little things; listening with care, solving with purpose, and doing more than expected.

Across Africa’s travel industry, every interaction is an opportunity to make a journey smoother, a customer happier, and an experience more memorable.

At AESATA, we celebrate everyone who goes the extra mile to connect people, create experiences, and keep Africa in motion.
Here’s to service that goes beyond expectations.

Address

10290
Nairobi
00100

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

+254722376224

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