01/08/2026
TikTok is testing an Amazon Prime-style e-commerce membership program for selected US shoppers —TikTok Shop Plus.
Built natively within TikTok Shop, the membership mirrors Amazon Prime by offering perks including free shipping, exclusive product discounts and coupons.
TikTok is trialing multiple monthly pricing tiers: $6, $10 and $15.
Early test cases:
• A hair care item normally priced at ~$57 drops to $47 for Plus subscribers, with free 3-day delivery.
• A beauty product priced close to $50 comes with a $5 member-only discount.
TikTok has not officially commented on the initiative or shared an official launch timeline.
If rolled out widely, TikTok Shop Plus aims to build sticky user loyalty, lock transactions inside its ecosystem, and mark a clear shift: TikTok no longer wants to be merely a traffic channel, but a full closed-loop shopping platform competing head-to-head with mainstream US marketplaces.
It will be interesting to watch whether the multi-price testing can find a sustainable balance between member acquisition and logistics profitability.