21/07/2026
ANNOUNCEMENT OF APOLOGY BY MALAYSIAN INBOUND TOURISM ASSOCIATION
The Malaysian Inbound Tourism Association (“MITA”) expresses its sincere regret and apologises to the public in relation to the announcement of ceiling fares for tour bus and tour van services made during the joint press conference held on 30 March 2026 at Dorsett Hotel, Kuala Lumpur, together with the Malaysian Indian Tour & Travel Association, the Persatuan Van Pelancongan Malaysia and the Malaysian Tourist Guides Council.
Following the press conference, the Malaysia Competition Commission (“MyCC”), pursuant to the direction of the Minister of Domestic Trade and Cost of Living, commenced an investigation under the Competition Act 2010.
In the course of the investigation, MITA acknowledged that the announcement of the ceiling fares may give rise to competition concerns under the Competition Act 2010.
Accordingly, MITA hereby withdraws the announcement of the ceiling fares made on 30 March 2026. MITA has also directed its members not to implement, apply or rely on the said ceiling fares. All tour bus and tour van operators remain free to independently determine and set their own prices in accordance with their respective commercial considerations.
In furtherance to the above, MITA has voluntarily provided an undertaking to MyCC pursuant to section 43 of the Competition Act 2010. Through the undertaking, MITA has committed to refrain from engaging in any anti-competitive conduct and to take the necessary measures to comply with the Competition Act 2010 among its office bearers and members.
MITA recognises the importance of maintaining a competitive, transparent and fair marketplace for the benefit of consumers, businesses and the tourism industry. MITA further urges all enterprises and industry associations in Malaysia to ensure that all commercial decisions, including those relating to prices, charges and other trading conditions, are made independently and in full compliance with the Competition Act 2010.
