Searious Business

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Searious Business Searious Business: an impact-driven company focused on collaboration with companies to avoid plastic Keep plastic in our economy and out of our ocean.

Searious Business is a social enterprise committed to systemic change to prevent plastic waste before it becomes pollution. We work with major companies, NGOs and governments to 📈Build viable reusable packaging systems |🫙Move away from virgin plastic |♻️Enable effective recycling.

Leadership isn't waiting.The transition to a circular economy will never come with perfect certainty. Regulations evolve...
01/10/2026

Leadership isn't waiting.
The transition to a circular economy will never come with perfect certainty. Regulations evolve, markets change, and new business models always involve risk.

Yet the organisations making the most progress aren't waiting for all the answers before taking action. They're testing, learning and improving as they go.

In our September monthly recap, we're exploring:

🔹 Turning packaging data into better decisions
🔹 Reusable packaging concepts for the appliance sector
🔹 Refill systems in practice through BRAVE'R
🔹 One year of circular economy progress in the Caribbean
🔹 Why robust economics matter for reuse

📩 Read the September monthly recap here:
https://share.sender.net/campaigns/i1OR/september-2026-recap-ppwr-is-here-from-packaging-data-to-packaging-decisions

EPR - What can Europe learn from SIDS?When discussions about Extended Producer Responsibility (EPR) turn to innovation, ...
17/09/2026

EPR - What can Europe learn from SIDS?

When discussions about Extended Producer Responsibility (EPR) turn to innovation, the spotlight often falls on Europe.

But some of the most ambitious thinking is emerging elsewhere.

Across Small Island Developing States (SIDS), governments are developing EPR schemes, container deposit systems (CDS) and circular economy policies in contexts where waste leakage, import dependence and limited disposal options are everyday realities.

Those constraints are not holding innovation back. In many cases, they're accelerating it.

What's particularly interesting is that many islands are not simply replicating European models. They are asking broader questions about what EPR should achieve in the first place.

For example, some island governments are exploring how EPR systems can:
✅ Cover a wider range of beverage packaging formats from the outset, rather than expanding gradually over time
✅ Integrate waste prevention and reuse objectives alongside recycling targets
✅ Support local collection, repair, reuse and small business development through the use of EPR revenues

In other words, the conversation is often broader than recycling alone. It is about designing systems that reduce waste, strengthen local economies and make the best use of limited resources.

This stands in contrast to some larger economies that are still debating how to integrate these same elements into existing systems.

One reason may be that many islands have a unique advantage: they are building systems at a time when we already understand the limitations of waste management models focused mainly on collection and recycling.

Rather than retrofitting prevention, reuse and circularity decades later, they have the opportunity to design these principles into systems from the beginning.

That's why we believe SIDS should be viewed not only as countries facing unique challenges, but also as policy innovators whose experiences have relevance far beyond island contexts.

As countries around the world continue to develop EPR and deposit return systems, there is much to learn from the solutions emerging in the Caribbean, Pacific and other island regions.

Curious how island nations are rethinking EPR? Explore some of our work in the Pacific:
https://www.seariousbusiness.com/pacific-ps

A new UN report says we're very likely to overshoot 1.5°C. Very soon. It also warns against the temptations of fatalism....
03/09/2026

A new UN report says we're very likely to overshoot 1.5°C. Very soon.
It also warns against the temptations of fatalism.

Now is not the time for paralysis. It is time to accelerate.

Our collective job now is to make the other side of 1.5°C as manageable, and as short-lived, as possible. If we look at the astronomical costs that lie ahead: food insecurity, infrastructure damage, supply chain collapse, mass climate migration, and increased risk of conflict, the supposed "cost" of making sustainable decisions today starts to look like a trifle.

This is a business risk. Boards and leadership teams need to give their finance, procurement and operations teams a clear mandate: factor long-term resilience into decision-making, not just short-term cost.

The report urges the need for adaptation plans; how are we to survive these conditions? But adaptation means more than building sea walls and cooling centres. There is no Ark.

We must redesign the systems that produce and distribute all our goods, building more local circular economies that are less resource-intensive and more resilient to disruption. We must rethink our supply chains before more crises force us to.

Every tonne of CO₂ we avoid still matters.
Every tonne of virgin material we replace still matters.
Every fraction of a degree still matters.

Overshooting 1.5°C does not mean the future is written.

The choices we make now will determine how severe the impacts become. Not for some distant future generation. For us. Now.

Step up.



(The photograph below shows Venice council chambers flooded minutes after they rejected amendments to fight climate change, posted by Italian politician and activist Andrea Zanoni in 2019)

Plastic pollution is a shared challenge across the Caribbean, but solutions are emerging across the region.We are please...
24/08/2026

Plastic pollution is a shared challenge across the Caribbean, but solutions are emerging across the region.

We are pleased to share that our founding director, Willemijn Peeters, will be speaking at the upcoming webinar "From Plastic Waste to Circular Value: Lessons, Leadership and Market Opportunities Across the Caribbean".

During her session, Understanding Caribbean Plastic Waste Streams, Willemijn will explore the types of plastics entering Caribbean markets, materials with the greatest recovery potential, and opportunities to strengthen collection, recovery systems, and investment across the region.

The webinar brings together experts from across the Caribbean and beyond, including Dr Amardeep Wander (Asia Pacific Waste Consultants), Farzana Yusuf-Leon (Organisation of Eastern Caribbean States OECS), and Nalini A. Sooklal (UICN México, América Central y el Caribe), to share lessons learned, highlight regional leadership, and discuss practical pathways towards stronger circular value chains.

📅 Friday, 28 August 2026
🕙 10:00 a.m. – 11:00 a.m. AST
💻 Online

If you work in government, business, academia, civil society, or environmental management, we'd be delighted if you joined the discussion and shared your perspective.

Registration link: https://engage.iucn.org/event/plastic-waste-circular-value-lessons-leadership-and-market-opportunities-across-caribbean

Ministry of Tourism, Civil Aviation and Sustainable Development
IUCN Caribbean UICN México, América Central y el Caribe

Growing the RePLHA consortium: welcome, RECALO!We are excited to welcome RECALO to the RePLHA consortium. RePLHA brings ...
06/07/2026

Growing the RePLHA consortium: welcome, RECALO!

We are excited to welcome RECALO to the RePLHA consortium. RePLHA brings together partners from across the value chain to develop and demonstrate a reusable transport packaging system for large household appliances.

The aim is to replace single-use transport packaging with a scalable, cost-effective and environmentally sound circular alternative, supporting companies as they prepare for upcoming PPWR reuse targets.

RECALO brings valuable expertise in circular packaging, reusable load carriers and pooling systems. Their expertise will be instrumental as we further develop the logistics and pooling model needed to make reuse work across EU-wide supply chains. Pooling and shared assets are a core element of the RePLHA approach to enable efficient reuse systems & scaleability.

In the meantime, our packaging manufacturing partners Corplex and KTPconTeyor have successfully developed the first packaging concept designs, while Heliot Europe is working on the digital tracking elements.

As RePLHA approaches its conclusion, the consortium has delivered significant results, including packaging and system guidelines, as well as the development of viable business models.

These achievements lay the foundation for the prototyping and piloting activities out in the upcoming Phase 3.

We will soon host a live session for OEMs and retailers to share the key outcomes of Phase 2. If you are interested in joining, please reach out to [email protected].

Welcome aboard, RECALO!

18/06/2026

Refill is one of the most powerful ways to cut plastic at the source.

This World Refill Day, we’re highlighting what it really takes to make refill work in practice — especially in complex, high-demand environments.

Take professional cleaning.

With BRAVE’R (Brabant Veegt de Vloer or Brabant sweeps the floor with single-use), we’re currently in the testing phase of a refill system designed specifically for this sector. That means tackling some of the toughest challenges head-on: safely dispensing highly corrosive cleaning agents, preventing leaks, and ensuring a mess-free user experience — without compromising on performance or safety.

Because if refill isn’t easy, reliable and safe, it won’t scale.

BRAVE’R combines durable packaging with smart dispensing to help cleaning professionals move away from single-use plastics towards a system that works operationally, not just conceptually.

This is what supporting World Refill Day looks like for us:
not just advocating for refill — but building and testing the systems that make it viable in the real world.

Curious how refill could work in your sector?
Let’s talk.


Noord-Brabant

05/06/2026

🎶 How low can you go? 🎶

This World Environment Day, we took inspiration from Inger Andersen and the UN Environment Programme and decided to move — literally.

Because the message is serious, even if the dance is not.

🌍 If global temperatures go past 1.5°C, we don’t just need to slow down — we need to bring them back down, fast.

The good news? We already have many of the solutions.
At Searious Business, we see every day how very practical choices make a real difference:

• cutting out unnecessary packaging
• using maximum recycled content in the most recyclable formats
• exploring reuse and refill systems

All of these reduce CO₂ emissions and unnecessary costs at the same time.

So today, we’re asking the same question as UNEP:
👉 How low can we go — for people and planet?

We chose limbo. Because climate action isn’t about standing still.
It’s about bending, moving, redesigning — and going as low as you can.

Now it’s your turn: 💃🕺 Show us how you move for climate action
📹 Film, post, tag others

🌱 Let’s keep each other moving

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