Pacific Direct Line

Pacific Direct Line At Pacific Direct Line, we like to think of the South Pacific as our home. Initially we operated with relatively small tonnage conventional cargo ships.

We are proud that the team at Pacific Direct Line has created a shipping company with a reputation for reliability and long term commitment to serving our customers in the region. Back in 1968 members of Pacific Direct Line were the founding shareholders and directors in Sofrana (1), thus signalling their entry into the challenging arena of maritime transport in the South Pacific, with its first o

ffice in Auckland opened in 1969. Since then, Pacific Direct Line has been at the cutting edge of maritime transport technology. Over the years cargo handling methods have evolved to the point where we are able to utilise larger vessels equipped with efficient cargo handling gear to load both containers and break-bulk cargo. In early 1990 Pacific Direct Line recognised the value of strategic space sharing agreements with other ship operators, allowing us to expand our trading environment to link with an international network outside the South Pacific region. We recognised in the mid 1990s that our core business activities were in the South Pacific Region, and so it was decided to refocus our activities in this area, while still developing links with International Carriers
Our South Pacific "home" includes the following regions:


West to East - Eastern Australia to Tahiti
North to South - From the Equator to New Zealand. Today, through carefully chosen strategic alliances, Pacific Direct Line has expanded and enhanced its regional business as well as the quality of service offered to customers throughout the area that we call home. Pacific Direct Line has always been concerned with the socio-economic development of the Pacific Islands. Pacific Direct Line has played an important role in the establishment of a number of innovative airline and hotel projects. A noteworthy success story was the part played by it in forming AIRCALIN in 1983. This company was successfully managed by what is now our Noumea office for a number of years. Today maritime transport and its associated industries remains the key focus of Pacific Direct Line. Recently we have developed a network of professional efficient shipping agencies and stevedoring operations throughout the Pacific Islands operating under the Transam name. This allows the PDL philosophy of continuous improvement to flow through our entire operation from your premises to your customer's door.

20/05/2013
25/04/2011

Address

29 Heather Street
Parnell
1151

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

64 9 308 3939

Website

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Our Story

Pacific Direct Line is the trading name of PDL International Pte Ltd and all services operating under the Pacific Direct Line banner are operated by PDL International Pte Ltd or by joint venture services in which PDL International Pte Ltd plays a dominant role. PDL Internatonal Pte Ltd is represented in New Zealand by its subsidiary company, Pacific Direct Line Ltd, which is the general and managing agent for PDL International Pte Ltd. Pacific Direct Line Ltd does not operate any shipping services itself, rather it ensures the smooth and efficient operation of all PDL International Pte Ltd's services.

PDL International Pte Ltd can trace some of its roots back to 1968 with the formation of Sofrana Unilines in Noumea and Pacific International Lines in Singapore. Until 2006, the services that PDL International Pte Ltd now operate were run by companies associated with the Ravel family, who had been the founders of Sofrana Unilines. In 2006, two members of the Ravel family decided that it was time to retire, and the services that had been operated were sold to Pacific International Lines of Singapore. A new company, PDL International Pte Ltd. was incorporated in Singapore to operate those services. That new company included one of the original Ravel family shareholders. Since then, PDL International Pte Ltd have been at the cutting edge of maritime transport technology. Initially they operated with relatively small conventional cargo ships. Over the years, cargo handling methods have evolved to the point where they now utilise larger vessels equipped with efficient cargo handling gear to load both containers and break-bulk cargo.

They have always been concerned with the socio-economic development of the Pacific Islands, playing an important role in the establishment of a number of innovative businesses.Management has always recognised the value of stategic space sharing agreements with other ship operators, allowing them to expand their trading environment to link with an international network outside of the South Pacific Region. PDL International Pte Ltd have however always acknowledged that its core business was in the South Pacific Region and have expanded to connect with Asia, Europe and the Americas using Pacific International Line's services.