“To help enhance the quality of life of the Filipinos, by bringing world-class products to them at the most reasonable prices, backed up by quality after-sales services, for the customers’ total satisfaction.”
BRIEF HISTORY
Collins started as a business machine division of its retail parent company, Automatic Centre, the Philippines’ oldest and one of the largest appliance chain stores since 194
8. With only 5 people, the business machine division began to sell SHARP calculators in 1979. With the success of its Sharp sales operations, it was then spin off in 1980 to become Collins International Trading Corporation, the distribution company. Since the beginning, COLLINS has endeavoured to make each of the products it carries, from virtually unknown brands to becoming household names, through a Total Marketing Approach. For the past 33 years, COLLINS has achieved a steady growth of sales, product line, marketing activities and manpower.
