10/08/2026
Think you're shipping sustainably? Look at the size of the box.
PPWR is changing how e-commerce should think about oversized boxes, empty space and packaging materials.
Paper instead of plastic is a good start. But if a small product still travels in a box three times its size, filled with paper to stop it moving around, there is another problem hiding in plain sight.
Most of us have opened a parcel like that. For e-commerce, it has been a fairly normal part of shipping for years. But the EU is now putting oversized packaging much more firmly on the agenda.
The new Packaging and Packaging Waste Regulation (PPWR) starts applying on 12 August 2026.
One point worth clarifying: this does not mean that every e-commerce parcel must suddenly comply with the widely mentioned 50% empty-space limit from next week. That requirement comes later. Under the regulation, e-commerce, grouped and transport packaging will eventually be limited to a maximum of 50% empty space, with the calculation methodology still to be defined by the European Commission.
There is another detail that matters in practice: filling the empty part of a large box with paper, bubble wrap or air cushions will not make the problem disappear. Under PPWR, filling material counts as empty space too.
So there is no reason for e-commerce businesses to panic in August. But there is a good reason to start looking at packaging differently.
- How many box sizes are you actually using?
- How often is a small SKU shipped in packaging that is much larger than necessary?
-How much filling material are you buying and using?
And could the same product be packed smaller without increasing the risk of damage?
Looking at this now can already help reduce packaging costs, simplify warehouse handling and avoid using more material than the order actually needs.
For a 3PL, packaging is not something we see once during a sustainability workshop. We see it order by order, every day. That makes the warehouse a pretty good place to find out where packaging can realistically be improved without compromising the product.
If you are reviewing your European fulfillment setup or want to understand how your current packaging works in real warehouse operations, talk to us at INTERNEL - the most sustainable 3PL in the CEE region.
📧Contact us via our website: www.internel.eu and receive your quote within 24 hours.