08/10/2026
A kind request for understanding and common sense.
We apologise for being so direct, but we feel it is important to speak openly about the value of our work. This comes with no resentment—simply a request for mutual respect and a better understanding of what goes into providing a professional service.
We understand that everyone has a budget and wants a good price. Asking politely about a discount is reasonable. However, suggesting a price that bears no relation to the costs involved is a different matter.
A recent example was US$170 proposed for a service requiring at least eight hours of driving and more than 600 kilometres, including the return journey. That amount would need to cover fuel, tolls, the driver’s wages, maintenance, insurance, taxes and a margin that allows the business to continue operating.
Your journey ends at your destination; our work and expenses continue on the drive back.
Over the past three months, our fuel costs have increased by 20–30%. We have absorbed that increase without raising our service prices. When we provide a quote, it is already carefully calculated to be fair and competitive. There is usually very little room for a discount. Offering less than half that amount can feel like a dismissal of the work and responsibility involved.
We also ask that private transfers are compared fairly with taxi and Uber services. All provide transport, but the service offered is different. Our bookings include advance planning, a suitable Mercedes vehicle, an agreed price, personalised assistance and a commitment to your schedule.
We do not simply aim to arrive on time—we arrive ahead of the agreed pick-up time, ready to welcome you. That reliability, together with the care we give our guests, is a key reason for our strong TripAdvisor ratings. These details have value.
Portugal may offer excellent value to visitors, including those travelling from the United States, but running a business here comes with real costs and professional obligations. A different country does not make our time, our work or our service worth less.
We are a family business, working to support our families, pay our drivers fairly and provide a service our guests can trust. We ask only for common sense and consideration on both sides.
To everyone who recognises that commitment and chooses VATravel Transfers: thank you.
VATravel Transfers — From our family to yours.
