Southeast Beverage Company

Southeast Beverage Company We’re a beverage distribution company in Southeast Ohio, focused on providing the best quality, service, and pricing for our customers every single day.

From 1992 to today, we’ve been servicing the southeastern Ohio area with the very best in beverage products. Originally operating as Miller Brands Southeast Ohio, we began by distributing Miller Brewing Company products and a variety of wines and non-alcoholic beverages to eight Ohio counties. In 2010, under the leadership of owner Andrew F. Phillips, the company's size increased by acquiring Kerr

Distributing of Athens, Ohio and Kerr Wholesale of Chillicothe, Ohio. The move was significant, increasing the company volume four times and the number of counties serviced to 18, creating a consolidated corporation named AFP Distributors, Inc. (dba) Southeast Beverage Company (SEB). Today, we service 18 counties in southeastern Ohio (check out our territory map for details), with distribution rights for MillerCoors, Pabst, Diageo, Crown, and Heineken, plus a growing number of local craft breweries, wineries, and non-alcoholic products such as Red Bull, Nestle, Arizona, and Tradewinds. SBC employs over 60 people and services around 1,200 retail locations. With a family-based succession plan in place, SBC is geared up for continued success—success that will be rooted in commitment to our mission statement, core values, strong management, and truly dedicated employees.

The Most American Light Apple Beer in America 🇺🇸 Make your way to with Keystone Light’s Apple – crisp and easy to drin...
05/22/2026

The Most American Light Apple Beer in America 🇺🇸 Make your way to with Keystone Light’s Apple – crisp and easy to drink! 🍎

Cinco de Mayo is here 🎉 Our team set up festive displays stocked with your favorite cervezas to bring the fiesta straigh...
05/05/2026

Cinco de Mayo is here 🎉 Our team set up festive displays stocked with your favorite cervezas to bring the fiesta straight to you!

Celebrate with your classic go-to, or try something new this . 🍻

We’ve got the shelves fully stocked and ready for you! Celebrate St. Patrick’s Day the right way with a perfectly poured...
03/17/2026

We’ve got the shelves fully stocked and ready for you! Celebrate St. Patrick’s Day the right way with a perfectly poured pint of Guinness. 🍀

Cheers! 🍻

Big news! 🚨 We’ve added something refreshing to the mix: Ski Citrus Soda has officially joined our line-up, and we can’t...
03/13/2026

Big news! 🚨 We’ve added something refreshing to the mix: Ski Citrus Soda has officially joined our line-up, and we can’t wait to bring it to even more stores near you!

Ohio SKI fans, we've got GREAT news! 🍊🍋

We’re excited to welcome Southeast Beverage Company, our newest distributor bringing SKI and Double-Cola to Southern Ohio! This partnership will help bring both brands to even more counties as we continue expanding in the region.

And to clear up any confusion — SKI isn’t going anywhere. The brand will continue to be available in Ohio, and this new partnership is part of our effort to make sure even more communities can find it locally.

More counties. More SKI. More Double-Cola. We’re just getting started! 🫧

We’re proud to receive the 2025 MolsonCoors President’s Award, which honors top distributors for excellence in sales per...
02/27/2026

We’re proud to receive the 2025 MolsonCoors President’s Award, which honors top distributors for excellence in sales performance, retail, and service ex*****on.

Cheers to our incredible team and partners for making this achievement possible! 🍻

Head uptown this weekend to experience an awesome community event with free music, games, and activities for the whole f...
05/29/2024

Head uptown this weekend to experience an awesome community event with free music, games, and activities for the whole family!

Head uptown to enjoy some music!
05/29/2024

Head uptown to enjoy some music!

03/07/2024
🚨 NEW FLAVORS 🚨 Liquid Death just added 3 more killers to their flavored sparkling lineup. Squeezed To Death, Cherry Obi...
03/07/2024

🚨 NEW FLAVORS 🚨 Liquid Death just added 3 more killers to their flavored sparkling lineup. Squeezed To Death, Cherry Obituary and Grave Fruit.

03/07/2024

Address

771 W Union Street
Athens, OH
45701

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17405933353

Website

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