08/06/2026
🎵 What if your packaging could tell a story?
A recent Packaging Digest article highlights Sprite’s new “Living Tracklist” campaign, featuring limited-edition packaging inspired by six decades of hip-hop. With 26 collectible designs and QR codes connecting consumers to a 50-song digital experience, Sprite is showing how packaging can become a powerful part of the brand experience.
At AFM, we love seeing brands push the possibilities of packaging. Shrink sleeves give brands the canvas to create bold, eye-catching designs that turn products into attention-grabbing experiences.
From limited-edition campaigns to everyday shelf appeal, the right packaging can do more than protect a product—it can connect with consumers, spark conversation, and make your brand unforgettable.
What story is your packaging telling?
👉 Read article - https://buff.ly/pUWX7ak
26 collectible Sprite designs celebrate 40-year hip-hop partnership. QR codes connect packaging to living playlist with annotations and expert panel.