08/12/2026
Sometimes, being a business owner means learning that you can do everything right and still take criticism.
When you provide a service, you have an obligation to follow the terms of the contract—not what someone wishes the contract said.
Recently, we’ve had members upset because dewatering a sunken vessel is not included as a standard membership service. I understand the frustration, and I never enjoy losing a member over something like this. But there is an important distinction:
A membership provides specific covered services. Like On-water towing, Jump starts, soft ungroundings, fuel drops and more. Salvage is a different operation.
When a vessel sinks, dewatering it involves specialized salvage equipment, pumps, manpower, environmental considerations, and often significant risk. That is not simply a routine tow or an assistance call. It is a salvage operation, and it must be handled accordingly.
As a business owner, criticism isn't always easy to hear. We care deeply about our customers, and we want every person we help to feel that they received tremendous value. But sometimes doing the right thing for the business means standing by the terms of the agreement—even when that decision costs us a customer.
We will always be honest about what our membership covers, what it doesn't, and why.
At the end of the day, our reputation is built on doing the job safely, professionally, and according to the agreement—not on telling people what they want to hear.
To everyone who supports our business, our crew, and what we're building here in Cape May—thank you. We appreciate every single one of you. ⚓️🇺🇸